- 1.
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- The creation of the image
- In order for me to create the image of my artist, I had to
research her background and roughly create her image, target
audience and star persona.
- The target audience is primarily White, from Black African,
British origin, aged 17-25, young boys. Her secondary audience is
young females, from a White, Black African, Asian and other native
backgrounds, aged 17-25.
- Alice has got a very flirtatious and sassy appearance, wears
fashionable clothing but not too revealing.As all R&B artists,
Aliciaconfirms to the conventions of wearing accessories showing
her feminine side.
- Alice Olivia is a white, middle class, young, talented woman
whos songs are very original and appealing to her target
audience.
- As she is an R&B artist her USP is created. This is
something which sets your product or service apart from your
competitors' in the eyes and minds of your prospects. Thisis very
unique because conventionallyAlicia looks casual, her green eyes
gazes the audience to her. Her posture appears sassy, but yet also,
original, formal and professional.Conventionally, her lips arent in
a moving position permitting the audience to put their
owninterpretations/judgments on her.
- Basically, her star persona is really about making herappear
innocent, delicate, rocky, adorable, unique, at the same time, her
voice is her power, dominance and gives that natural, WOW
factorqualities about her.
2. I can use social network e.g. Facebook, Twitter, Youtube to
advertise my independent artist. Ihave chosen Facebook as a social
network because its a international massive and well known website
which all mainstream audiences can access online Twitter is the
second global socializing associations to make the artist famous in
a global scale. 3.
- In this website the viewers can access the artists music videos
online. She also gets interviewed in T4 about her latest's music. I
have chosen ITV because its where a mass audience switch to when
there are family gathering.
- The topic that they will be talking about is about her songs
and how to access or download her latest albums songs.
- Alice Olivia was performed as a formal, fashionable, glamorous
female individual.
- The body language is formal facing the interviewer.
- She is an unconventional R&Bsinger because she has a unique
rapping voice. It makes you want tofinish the song off .
4. Promotion 5.
- I have promoted my artist in the newspaper the metro because
its an
- newspaper which is mainly aimed for teenagers between the 14 to
19. The
- newspaper has got simplistic vocabulary its purpose is to
attract teenagers
- attention to read more newspapers by linking music news, artist
news, latest
- news etc. which the teenage audience is in favour of .
6.
- I have chosen to publish Alice Olivia in radio Kiss FM because
yet again it targets for teenage female and male audiences. It
broadcasts a genre of R&B, Hip Hop, Pop, Jazz and many
more.
- The artist new songs such as Close to me and Rush can be
published through Radio Kiss fm.
7. This is my target audiences designed CD cover.When making the
CD cover I have particularly focused on referencing the CD cover to
herStar persona, target audience, institute and her genre.