@Mturek #MozCon
Errrr… Can’t stop! Too busy to do good work?
@Mturek #MozCon
Tidal wave on the horizon
@Mturek #MozCon
Learn to surf
@Mturek #MozCon
CUSTOMER ENGAGEMENT CUSTOMER REACH
REVENUE DRIVER CUSTOMER
EXPERIENCE NEW SKILLS REQUIRED
DATA TECHNOLOGY
MARKETING OPERATIONS
@Mturek #MozCon
We’re overwhelmed
@Mturek #MozCon
1 interruption every 8 minutes
@Mturek #MozCon
7 interruptions every hour
@Mturek #MozCon
50-60 interruptions every day
@Mturek #MozCon
Average interruption: 5 minutes Totaling about 50% of the average workday
@Mturek #MozCon
80% of those interruptions are typically rated as “little value” or “no value” This creates approximately
3 hours of wasted time per day
@Mturek #MozCon
Step 1 A formula for success
It takes 21 days to develop a new habit
@Mturek #MozCon
Make tiny, specific changes in your daily
work habits
@Mturek #MozCon
Small wins are a steady application of
a small advantage
@Mturek #MozCon
4 5 6 7
11 12 13 14 10 9 8
18 19 20 21 17 16 15
Habit 1 Habit 1
Practice 1
21 DAYS to better PPC processes – Day 1
3 2
@Mturek #MozCon
4 5 6 7
11 12 13 14 10 9 8
18 19 20 21 17 16 15
Habit 1 Habit 1
Practice 1
Day 2 3 Habit 2
@Mturek #MozCon
Day 3
4 5 6 7
11 12 13 14 10 9 8
18 19 20 21 17 16 15
Habit 1 Habit 1 Habit 2 Habit 3
Practice 1
@Mturek #MozCon
Habit 1
Habit 8
Habit 15
Habit 2
Habit 9
Habit 16
Habit 3
Habit 10
Habit 17
Habit 4 Habit 5 Habit 6
Habit 11
Habit 18
Habit 12
Habit 19
Habit 13
Habit 20
Habit 7
Habit 14
Day 21
21
@Mturek #MozCon
Creating flow in work
CAPACITY
TIME
MINDSET
FOCUS
REVIEW
FEEDBACK
CONTEXT
PRIORITY
CLARITYINTERDEPENDENCE EFFICIENCY
@Mturek #MozCon
Biggest cause of unproductive work days and wasted time?
49% of workers agree
@Mturek #MozCon
Meetings
Take back control of your work day
@Mturek #MozCon
How much time do you have to do REAL work?
SCRUM SCRUM SCRUM SCRUM SCRUM
CLIENT MEETING
CLIENT MEETING
TEAM MEETING
UNPLANNED MEETING INTERNAL MEETING
INTERNAL MEETING
MON TUE WED THU FRI
AH HOC MEETING NO AGENDA 1:1 WITH MANAGER
@Mturek #MozCon
STOP mindlessly accepting meetings
1
@Mturek #MozCon
SCRUM
CLIENT MEETING
AH HOC MEETING
AVOID 30 MINUTE GAPS
SCRUM SCRUM SCRUM SCRUM SCRUM
CLIENT MEETING
CLIENT MEETING
TEAM MEETING
UNPLANNED MEETING INTERNAL MEETING
INTERNAL MEETING
MON TUE WED THU FRI
AH HOC MEETING NO AGENDA 1:1 WITH MANAGER
DECLINE RESCHEDULE SUDDEN MEETINGS
@Mturek #MozCon
Create blocks of UNINTERRUPTED work 2-4 hours per day
2
Know WHAT to work on
@Mturek #MozCon
Every minute spent in planning saves as many as 10 minutes in execution.
– Bryan Tracy <Eat that Frog >
“ ”
@Mturek #MozCon
Practice systematic time planning with lists
3
@Mturek #MozCon
Everything you can think of that you need to do / ad hoc requests
All the priori+es for the month ahead
Plan your en+re week in advance
Items from monthly & weekly lists transferred to your daily list
Master List Monthly List Weekly List Daily List
Avoid distraction during your BLOCKED OFF work time
@Mturek #MozCon
SWITCH OFF all pings, popups, notifications
4
@Mturek #MozCon
DO NOT check email
5
@Mturek #MozCon
Time Yourself – Understand how long work ACTUALLY takes
6
Organize your information
@Mturek #MozCon
Use clear naming conventions
7
@Mturek #MozCon
Campaign Naming
Structure Engine_Campaign Type_BrandvsNonBrand_Region_Language Example Google_Search_Brand_UK_Eng
@Mturek #MozCon
Indicate actions in labels / naming schemes
8
@Mturek #MozCon
Negative Keyword Lists
Affiliate Keywords > DO NOT BID on these keywords > Apply to all Campaigns Category Level GDN Kwd Exclusion List > Apply to all Display Campaigns Non-‐Supported Opera+ng Systems > Apply to All Campaigns Strategic > Redirect Traffic to Brand Campaigns > Apply to Non-‐Brand Campaigns
NEGATIVE KEYWORD LIST KEYWORDS CAMPAIGNS
28 140
145 40
130 140
175 25
@Mturek #MozCon
Email is NOT a storage container.
It’s a shipping container
@Mturek #MozCon
Extract critical information from your inbox
9
@Mturek #MozCon
Document management platform
Master task list Master knowledge base
INBOX
@Mturek #MozCon
Label file names with clear purpose
10
@Mturek #MozCon
001 – Client_MASTER
002 – Reporting
001 – Weekly Report
Date_Client-Name_Report-Name
002 – Monthly Report
003 – Analysis
001 – Hawaii-Budget-Analysis
Date_Client-Name_Purpose-of-file
@Mturek #MozCon
Set up a master client knowledge base Add to it daily
11
@Mturek #MozCon
CLIENT PRODUCT DETAILS
TAGGING STRUCTURE
ACCOUNT STRUCTURE
MARKETS CAMPAIGN SETTINGS
LANDING PAGE
REPOSITORY
CAMPAIGN REPOSITORY
MASTER KNOWLEDGE
BASE
NEGATIVE KEYWORD STRATEGY
Understand Interdependencies
@Mturek #MozCon
Use a change sheet to track team actions
12
@Mturek #MozCon
Account Change Sheet
Date Action Taken by
Channel Campaign Action Description
5/7/15 Matt AdWords g_search_nb_ca_eng Created new ad group ‘digital agency Seattle’
6/7/15 Tim AdWords g_search_nb_us_eng Reduced Budget from $400 to $200
7/7/15 Matt AdWords Business Campaigns Adjusted min bids by 5-10%
Communicate, about the right things, in the right places
Emails multiply like rabbits. We chase them
up to 50 times a day!
@Mturek #MozCon
Write meaningful & articulate subject lines
13
@Mturek #MozCon
Next Week
New Message
Recipients Subject
MozCon | Tuesday Weekly Meeting Reschedule
New Message
Recipients Subject
Client / Project Name | Purpose of Email
@Mturek #MozCon
Compartmentalize your communication
14
@Mturek #MozCon
Project Management Tool Group Chat Tool Face-‐to-‐face / Phone
Projects / task allocation
Project related communication
Do I need to send that email?
@Mturek #MozCon
Use a shared Google doc to collaborate on & house agendas
15
Shave off seconds
16
Bookmark frequently used programs
17
Pocket articles / whitepapers & blogs
@Mturek #MozCon
18
Use a password management tool
@Mturek #MozCon
Standardize
@Mturek #MozCon
Every time you complete a repeatable task – add instructions to it. Even just one sentence.
19
@Mturek #MozCon
Use a project brief for all new projects / tests / campaigns
20
@Mturek #MozCon
PROJECT BRIEF Project Objective Key Dates Key Contacts Target Audience KPI Measures Markets Reference Documentation
21
Set aside 30 minutes a day to update your skills
@Mturek #MozCon
SKILLS
CAPACITY
TIME
MINDSET
FOCUS
REVIEW
FEEDBACK
CONTEXT
PRIORITY
CLARITYINTERDEPENDENCE
KNOWLEDGE
EFFICIENCY
Day 0: Commit
Top Related