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ANNEXURE 1
CAR LENGTHS AND ENGINE CAPACITIES
CARLENGTH
(CM)
ENGINE
CAPACITY
(CC)Altus 3488 1000
Pico 3099 800
N800 3214 800
j10 3724 1248
Wagon S 3645 1278
Ion 3668 1204
Velocity 3776 1250Velvet 4534 1499
Metro 4569 1562
Scorpion 5098 2609
Fortune 5120 2179
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ANNEXURE 2
POSITIONING MAP
INDIVIDUAL
FUNCTIONAL
EMOTIONAL
B
enefitsEmphasized
VELVET
SCORPIONS
FORTUNE
(1,1
(1,2(1,3
METRO
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FAMILY
Primary focus
ALTUS
)
))
(2,1)WAGON S
(2,2)J 10(2,3)
(3,1)
(3,2)N 800
(3,3)PICOION
VELOCITY
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ANNEXURE 3
SALES FIGURES AND GROWTH RATES
SEGMENTVEHICLES Altus Pico N800 j10 Wagon S
SALES (last month - units) 15200 3900 1600 11500 7900
CURRENT MARKET SHARE 73% 19% 8% 33% 23%
TOTAL SALES (last month-units)
ANNUAL GROWTH RATE
POTENTIAL UNTAPPED MARKET
CURRENT PRICE 250000 140000 220000 360000 330000
30%
351
12
10
10%
Mini Com
20700
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Ion Velocity Velvet Metro Scorpion Fortune
7900 7800 6300 3400 2250 1200
23% 22% 65% 35% 65% 35%
370000 420000 550000 670000 1200000 980000
120%
00
%
%
9700
7%
30%
7%
pact Sedan SUV
3450
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ANNEXURE 4
PRODUCT ATTRIBUTES AND COST
Altus Pico N800
Air Conditioner
Power Windows
Power Steering
Anti-Lock Braking System
Air-Bags (Driver |
Passenger)
Leather Seats
CD Player
Air Conditioner
Power Windows
Power Steering
Anti-Lock Braking System
Air-Bags (Driver |
Passenger)
Leather Seats
CD Player
VEHICLES
7000
30000
7000
15000
TRANSPORTATION AND LOGISTICS COST (per unit | on
base cost)5%
12000
PRODUCT ATTRIBUTES
COST OF ADDING ATTRIBUTE
15000
6000
SEGMENT Mini
BASE COST 120000
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j10 Wagon S Ion Velocity Velvet Metro Scorpion Fortune
7000 10000 10000
30000 40000 40000
7000 9000 9000
15000 15000
6% 4% 2%
15000
12000 12000 15000
15000 17000 17000
6000 10000 10000
Compact Sedan SUV
250000 280000 600000
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ANNEXURE 5
MARKET SHARE DISTRIBUTION REPORT
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ANNEXURE 6
CUSTOMER NEED MAPPING
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ANNEXURE 7
GEOGRAPHICAL DATA
NORTH SOUTH EAST
AREA (sq km) 307690 258798 145768
POPULATION DENSITY (per sq km) 322 454 470
MALES 56% 60% 50%
FEMALES 44% 40% 50%
10 LPA 3% 5% 10%
North 40:30:20:7:3
South 30:40:20:5:5
east 20:20:30:20:10
west 20:25:30:10:15
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1
2
WEST 3
567789 4
345 5
55%Less than
1 lakh North
45%
Mini-1.4 to 2.5 lakh-3 cars(1 to 3) NA Highest 30%
20%
Compact-3.3-4.2-4 cars(3 to 5) NA
Second highest
20%
25%
North Sedan-5.5 to 6.7-2 cars( 5 t o10) NA Third 7%
30%
SUV-9.8 TO 12 LAKH-2 CARS( greater than 10) NA Fourth 3%
10%
15% N S
Mini 29722854 46997716.8Compact 19815236 23498858.4
Sedan 6935333 5874714.6
SUV 2972285 5874714.6
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South East west
Highest 40 %
Second
highest 20
%
Second
highest
25%
Second
Highest 20%
Highest
30%
Highest
30%
Third 5%
Second
highest 20
%
Fourth
10%
Third 5%
Third
highest
10% Thid 15%
E W Best Second best Third Fourth
13702192 48971801 West South North East20553288 58766162 West South East North
13702192 19588721 West East North South
6851096 29383081 West East South North
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ANNEXURE 8
COMMISSION RATES
Mini
200000
Cost 5000
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Compact Sedan SUV
355000 540000 950000
8875 16200 28500
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ANNEXURE 9
AD INCIDENCE TEST REPORTS
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ANNEXURE 10
LIST OF TELEVISION NETWORKS AND COST OF A
TV channel Description
National GeoTelecasts documentaries on
nature and science
NDTV BIZ Telecasts business news
ESPNET Sports Channel
STARZ Telecasts Hindi Soap Opera
AXNETWORKTelecasts action movies and
action based reality shows
CARTOON NET Telecasts cartoon shows
MUZICTV Music Channel
AAJ KAL Hindi News channel
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VERTISING
NORMAL RATE(per
second)
PRIME TIME RATE (per
second)
20000 220008800000 20000000
20000 2500010000000 20000000
15000 3000012000000 15000000
15000 2800011200000 15000000
10000 2500010000000 10000000
14000 160006400000 14000000
12000 170006800000 12000000
17000 2500010000000 17000000