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MARKETING RESEARCH ON
STARTING A MINI STORE IN
DCSMAT INSTITUTE
SUBMITTED BY
DINESH.H
NO: 22
MBA 2012-14
DCSMAT TVM
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OBJECTIVE OF THE RESEARCH:
To start a mini store in DCS MAT
Institute in a profitable way and to satisfy the
student needs.
RESEARCH METHODOLOGY:
Conducted a explorative research and surveyresearch with the 50 students of DCS MAT
Trivandrum campus.
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DATA ANALYSIS AND INTERPRETATION
1. Soap (bathing)
Name No of students
LUX 16
LIFEBUOY 5
CHANDRIKA 6
MEDIMIX 8
DOVE 4
PEARS 11
Interpretation:
From this above position we can able to understand that
more students are using lux and pears and dnumber of
students using lux is very less
0
2
4
6
8
10
12
14
16
18
LUX LIFEBUOYCHANDRIKAMEDIMIXDOVE PEARS
No of students
No students
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2.Soap(washing)
NAME No of students
Tide 22Sunlight 28
Rin -
INTERPRETATION:
From the above position we can able to understand
that most of the students are in need of washing soap
0
5
10
15
20
25
30
No of students
Tide
Sunlight
Rin
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3.Detergent powder
Name Number of students
ariel 10surf 18
tide 22
Interpretation:
From this information we can understand that mor number
of students are preferring tide detergent powder to wash
their clothes and it has a good demand
ariel
surf
tide
0
5
10
15
20
25
Number of
students
ariel
surf
tide
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4.shampoo
Name Number of students
Head & Shoulders 15pantene 16
dove 19
INTERPRETATION:
From the above data we can understand that mor number of
students are preferring pantene and dove
0
2
4
6
8
10
12
14
16
18
20
Number of students
Head & Shoulders
pantene
dove
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5.BISCUITS
CATEGORY NO OF STUDENTS
Cream biscuits 33Cream less biscuits 17
INTERPRETATION:
From this data we can able to understand that most of the
students prefer to buy cream biscuits
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NO OF STUDENTS
Cream less biscuits
Cream biscuits
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6.SNACKS
NAME NO OF STUDENTS
LAYS 25BINGO 14
KURKURE 11
INTERPRETATION:
The above data clearly explains us about the high demand to
lays from students
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
NO OF STUDENTS
KURKURE
BINGO
LAYS
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7.COFFEE AND TEA
CATEGORY NO OF STUDENTS
COFFEE 30TEA 20
INTERPRETATION:
From this I came to an interpretation that most of the
students wish to take coffee and tea during their intervals
and preference for coffee is high.
0%20%
40%60%
80% 100%
NO OF STUDENTS
COFFEE
TEA
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8.CHILLED DRINKING WATER
CATEGORY NO OF STUDENTS
Chilled water 38Normal water 12
Interpretation:
Due to the hot climate most of the students wish to take
chilled water during their snacks and it gives more
satisfaction to them.
0
5
10
15
20
25
30
35
40
Chilled water Normal water
NO OF STUDENTS
NO OF STUDENTS
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9.Other snacks:
Category No of students
pups 35cutlet 29
Cream bun 42
INTERPRETATION:
All the students wish to take pups or cutlet or cream bun
during their afternoon and evening intervals with their coffee
or tea and the demand for the egg pups is high.
0 5 10 15 20 25 30 35 40 45
No of students
Cream bun
cutlet
pups
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10.COOL DRINKS:
CATEGORY NO OF STUDENTS
PEPSI OR COCACOLAPRODUCTS
24
FROOTI OR MAAZA 18
MILK SHAKE 8
INTERPRETATION:
Due to the hot climate every student wish to take chilled
products and they prefer to take cocacola and pepsi more tosatisfy their thirst
0
5
10
15
20
25
NO OF
STUDENTS
PEPSI OR COCACOLA PRODUCTS
FROOTI OR MAAZA
MILK SHAKE
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11.STATIONARY:
NAME NO OF STUDENTS
PEN 50PENCIL 50
ASSIGNMENT PAPERS 50
GUM 50
CELLOTAPE 50
INTERPRETATION:
All students have equal demand for stationary items and theyhave a regular and high demand for pen and assignment
paper due to their daily assignment work.
PENPENCIL
ASSIGNMENT PAPERSGUM
CELLOTAPE
0
5
10
15
20
25
30
35
40
45
50
NO OF STUDENTS
PEN
PENCIL
ASSIGNMENT PAPERS
GUM
CELLOTAPE
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12.Chocolates & chewingum
name No of students
Diary milk 95 star 8
kitkat 6
Milkybar eclairs 17
centrefresh 10
Interpretation:
From the data we can understand that students wish to takechocolates and chewingum during their intervals.the clairs
and chewingum has daily demand from students.
0
2
4
6
8
10
12
14
16
18
No of students
Diary milk
5 star
kitkat
Milkybar eclairs
centrefresh
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13.curd
category No of students
curd 23
INTERPRETATION:
Ner to half of the students have a demand for curd to have it
with their rice
0
5
10
15
20
25
No of students
curd
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14.MOBILE RECHARGE AND INTERNET CARD
NAME NO OF STUDENTS
AIRTEL 25VODAFONE 12
TATA DOCOMO 13
INTERPRETATION:
The demand for the recharge coupons in etween all students
are really high and the airtel subscribers ae the igh in
numbers.
NO OF STUDENTS
AIRTEL
VODAFONE
TATA DOCOMO
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FINDINGS
The demand for the detergent packets ariel and tide ofsmall sachets rs.1 and rs.2 have a great demand in
between students because they wash their clothes
every week 2 or 3 times using washingmachine
The demand for shampoo are not regular and dove ishighly demanded by girls and other shampoos are
highly demanded by boysMany students choose the brand sunfeast in biscuits
and it also has a great demand in the days of wednesday
and Friday some students wish to take biscuits instead
of dosa and rice in night
Coffee and tea has a good demand in between studentsthey wish to take in afternoon in order to refresh themfrom sleepy mood.
Other snacks like pups has a high demand daily in betweenstudents and they also wish to take that in hot
Due to the very hot climate chilled students wish to take chilledproducts like cool drinks..etc with their snacks in afternoon
Stationary products assignment papers and pen havehigh demand
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ESTIMATED SALES FOR ONE MONTH
1.SOAP(BATHING)
LUX-16 *21.00RS=336
LIFEBUOY-5*18.00RS=90
CHANDRIKA-6*16.00RS=96
MEDIMIX-8*16.00RS=128
DOVE-4*42.00RS=168
PEARS-11*32.00RS=352
2.SOAP(WASHING)
TIDE=14*14=196.00RS
SUNLIGHT=23*14=322.00RS
3.DETERGENT POWDER
TIDE SACHET=1*500(APPROXIMATELY)=500
ARIEL SACHET=2*160(APPROXIMATELY)=320
4.SHAMPOO
HEAD & SHOULDERS=80*3=240
PANTENE=40*3=120
DOVE=20*2=40
5.BISCUITS
APPROXIMATELY=27OO.00
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6.SNACKS
APPROXIMATELY=5500
7.COFFEE AND TEA
TEA (APPROXIMATELY)=3150
COFFEE(APPROXIMATELY)=5500
8.OTHER SNACKS
PUPS=6000(APPROXIMATELY)
CUTLET=5200(APPROXIMATELY)
CREAM BUN=4200(APPROXIMATELY)
9.COOL DRINKS
APPROXIMATELY=5040(APPROXIMATELY)
10.STATIONARY
APPROXIMATELY=3750
11.CHOCOLATES AND CHEWINGUM
APPROXIMATELY=1500
12.MOBILE RECHARGE
APPROXIMATELY=1200
TOTAL SALES=46648
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QUESTIONNAIRE
1.WHICH SOAP YOU USE TO TAKE BATH?
2.DO YOU WASH YOUR CLOTHES WITHOUT WASHING
MACHINE?THEN WHICH SOAP YOU USE TO WASH CLOTHES?
3.DO YOU USE WASHING MACHINE TO WASH YOUR
CLOTHES?THEN WHICH DETERGENT POWDER YOU USE TO
WASH IT?
4.ARE YOU WASH YOUR HAIR WITH SHAMPOO?WHICH
SAHAMPOO YOU USE?
5.DO YOU LIKE TO TAKE BISCUITS IN THE INTERVAL?WHEN
YOU PREFER IT?
6.WHICH BRAND SNACKS LIKE LAYS,BINGO..etc YOU TAKE
WITH YOUR FRIENDS?
7.DO YOU HAVE A HABIT OF TAKING COFFEE OR TEA IN
INTERVALS?
8.WHAT ARE THE OTHER SSNACKS YOU WISH TO TAKE?
9.WHAT ARE THE STATIONARY PRODUCTS YOU WISH TO
HAVE IN OUR MINI STORE WHICH YOU HAVE A HIGH NEED
FOR THAT?
10.HOW YOU RECHARGE YOU MOBILE USING ONLINE OR
ORDINARY?THE WHICH SIM ARE YOU USING?
11.TELL YOUR SUGGESTIONS ABOUT THE PRODUCTS TO BE
INCLUDED IN OUR MINI STORE?
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CONCLUSION:
My conclusion on doing this marketing research is
that if it doing the business as per the research the
mini store can get a good profit and also
effectively satisfy the student needs.
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