The Product Marketing
Guy Is here
Product Marketing Specialist
Plan & Launch NUUO Products
Devise Launch Plans and Tactics
Create Deliverables to Educate & Sell
Generate Awareness & Demand
Product Marketing PlanCrystal Titan
2014
LAUNCH THEME
GOALS
Linux based Enterprise Solution
Market Launch: Position Crystal Titan as a strong contender in enterprise solution. Increase our share of voice with PR, Media channels and Regional Trade Shows.
Post Launch: Drive Demand from key solutions and ensure the messages will be delivered into country level. Develop a new customer reference for Crystal Titan within the first quarter of launch.
GLOBAL!LAUNCH
Internal briefings!Google keyword!
PR / Media Plan / Micro-website!NUUO Website / eblasting Campaigns!
Incentive Program
REGIONAL!LAUNCH
Trade shows!Localization!
COUNTRY!LAUNCH
MIPS (Russia)!Road shows driven by PMF!
Alliance partner co-marketing events!
Crystal Titan!Market Launch Summary
GLOBAL LAUNCH
Internal Briefing
Internal BriefingBrochureSelling FlyersSelling PPT FilesWebsite Readiness
Google Keywords
Google Keywords
Year Round Exposure
7AM to 7PM
Focused Regional Exposure
Product Oriented Message
Product & Topic Keywords
All Traffic Directs to Crystal Micro-Site
WEBSITE・PR・MEDIA
Website Redesign
Crystal Microsite Update
Reflects changes in features
Localized
PR & Media
A&S Magazine AD + Product Insight EDM
Product PR
Commercial Video
Commercial Video
30 - 40 Second Pure Product Based Commercial
Introduce the Key Selling Points of Crystal Titan
Ready in mid-March, on Website & EDM
SELLING KIT
Selling KitSelling FlyerDetailed Spec Sheet
Artworks
Downloadable From WebPre-installed on USB as give away
Short Presentation PPTs
PROMOTION CAMPAIGN
eBlasting CampaignProduct Newsletter
Product PR
Commercial EDM
NUUO WebsiteBannersProduct InfoCommercials
Selling Kit Download
Incentive Program
Incentive Program
For Disty & SI
Cash or License AwardCollect Success Story
Traffic Generation
Giveaway Program
Year Round
Collects Demo ScenarioCollect Success Story
Submissions will be visible on websiteWinners picked every quarter
Regional Launch
Localization
Product EDM
Website
Selling Kit Contents
Google Keywords
Product Literature
ISC West
ISC WestProduct Demo
Focused Target Demo
In House Special Pricing
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