marketing knysna: 2014/15marketing knysna: 2014/15
3311 times
audience
30.1mtraditional
18.30m
outdoor
4.38m
social
5.60mother
1.82m
that’s enough tofill soccer city stadium
g
36%
web
45%
67%facebook
33%
web
55%
64%
female49%
male51%
who are the fans of
KNYSNA?
who are our little
BIRDS?south african
58%united kingdom
13%
mauritius
9%
united states
3%rest of the world
18%
most uniqueinterests
africaluxury travelhotelsbusiness traveleurope
south african
83%
united kingdom
3%germany
1%
united states
3%
rest of the world
10%
who are our
LIKES?top
languages
englishafrikaansgerman
dutchfrench
desktop pc
63.5%
mobile phone
21.5%01:33
tablet
15%top
interestsrunning / walking
businesscycling
food & drinkhistorical sites
most readpages
homeplay
festivalsabout knysna
knysna accomm
where arethey from?south africaunited kingdomunited statesgermanynetherlands
who are our
VISITORS?
time spent
02:22time spent
02:15time spent
breakdown - exclevent attendance &
event media reach
AUDIENCEknysna facebook 645 593 reach (audience)73 855 mention (interacted with)
sedgefield facebook929 191 reach (audience)40 068 mention (interacted with)
knysna twitter4.01m reach1.41m mention
sedgefield twitter19 300 reach129 mention
SOCIAL
30.1m
electronic1 185 666 readers
radio266 933 listeners
tv4 529 000 viewers
print13 580 800 readers
PR & MEDIA
newsletter62 000 readers
visitknysna.co.za450 000 visitors
ELECTRONIC
outdoor media4.38m vehicles
direct marketing60 000 distributed
ALTERNATIVE MEDIA
6 600 000
vanity fairinternationalmagazine
2 800 000
high lifebritish airwaysin-flight magazine
335 000
vrouekeurlifestylemagazine
conversion to
exposureSOCIALMEDIA
OTHERMEDIA
EVENTS& FESTS
PR &MEDIA
social media
R532m
knysna facebook
25.8m
knysna twitter
493m
sedgefield twitter
45k
sedgefieldfacebook
14m
engagement& mentions
knysna tw: 1.41mknysna fb: 73k
sedge tw: 129sedge fb: 40k
other media
R16.05m
newsletter
3.10m
directmarketing
12m
outdoorplatforms
950k
events & festivals
R186m
pnp knysnaoyster festival
168m
knysnaliterary festival
2m
speed week+ classic cars
2.5m
pink loeriefestival
1mnationalblue flag launch
500k
sedgefield slow festival
4m
leisure islefestival
800k
knysna hopespot launch
1m
working withwood festival
6m
rs tera int’lsailing contest
200k
pr & media
highlights
R13.5m
CNBC AfricaDSTV insert
500k viewersR700k
CommunityRadio Interviews
627k listenersR520k
Weg MagazineMarch 2015
313k viewersR2.4m
R14.40that’s enough to give
every south africang g
traditional
13.5m
other
16.05msocial
532m
festivals
186m
total exposure
R747.56m
Estimate conservative values calculatedper industry standard Advertising ValueEquivalent formula.
AVE
SABC Media 24Vanity Fair Group EditorsMango Juice High LifeCaxton PrimediaContinental Outdoor Other
RATE CARDS
South African Audience Research Foundation Facebook InsigtsDepartment of Communications TweetReachMarketing Department Records SumAll.comGoogle Analytics NewsClipAlexa.com
SOURCES
marketing knysna: 2014/15marketing knysna: 2014/15
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