Download - Marketing in the Super Digital Age

Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia

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Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia

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Direct to Video Movies




The Merger of Internet with

Tri-Media




The Merger of Internet with Tri-Media

Smartphones







Smartphones

The ASEAN Economic Community

Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia Copyright© 2014 by Boom San Agustin | Our Knowledge Consulting Services (Asia) | www.OurKnowledge.asia







Smartphones


Free WiFi from Outer Space (Outernet)







Smartphones


Free WiFi from Outer Space (Outernet)

YouTube





Source:



Source:

%



0

5

10

15

20

25

30

35

40

2011 2012 2013

Magazines

Newspaper

Radio

Television

Internet

Number of HOURS Per Week Spent on… Source:



3.6 3.6

6.3

13.3

21.5

0

5

10

15

20

25

30

35

40

2011 2012 2013

Magazines

Newspaper

Radio

Television

Internet




3.6 3.9 3.6 4.1

6.3 5.2

13.3

9.7

21.5

27.7

0

5

10

15

20

25

30

35

40

2011 2012 2013

Magazines

Newspaper

Radio

Television

Internet




3.6 3.9 3.8 3.6 4.1 5.3

6.3 5.2 4.7

13.3

9.7 8.2

21.5

27.7

37.8

0

5

10

15

20

25

30

35

40

2011 2012 2013

Magazines

Newspaper

Radio

Television

Internet

Source: Number of HOURS Per

Week Spent on…



Brand Yourself





Brand Yourself

Invest in Searchability





Brand Yourself


Reach out to the Customer





Brand Yourself



Break Down Silo Mentality





Brand Yourself




Join the Bandwagon



Brand Yourself




Join the Bandwagon

Create Interesting Content





Brand Yourself




Join the Bandwagon

Create Interesting Content

Have a Strong Social Media

Presence





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