TIE Young Entrepreneurs
Marketing PresentationBrad Coffey
HubSpot@BradfordCoffey
http://www.linkedin.com/in/bradfordcoffey
What does a ‘Marketer’ do?
Seth Godin would say:
Marketing is about every single interaction your customers have with
you and your brand – so be ‘remarkable’
http://sethgodin.typepad.com/
“If you design a product for the average person you’ll design an average product”
Marketing DepartmentGoal: Generate Traffic and Leads for the Business
Listen to the Customer– Evaluating Customer Needs– Measuring the Market
Communicate with the Customer– Marketing the products and brand– Managing Public Relations (PR)– Stimulating brand discussions
Listen to the Customer
Henry Ford
“If I asked customers what they wanted they would have said a faster horse”
Communicating with the Customer
Communicating with the Customer
Traditional Marketing Is No Longer Effective
Why Advertising Doesn’t Work
Internet Marketing Rethinking the approach to customer
communication
Get Found by your Customers
75% of Clicks are
on Organic Search
The Long Tail
Publish Content - Blogging
Will It Blend?
WebsiteGrader.com
Increase Effectiveness through Social Media
Size does not matter
Who you are does not matter
Thank YouBradford Coffey
HubSpot / MIT Sloan
Twitter.com/BradfordCoffey
Linkedin.com/in/BradfordCoffey
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