Marketing Basics - How can I satisfy customers?
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ESSENTIAL QUESTION?HOW CAN I SATISFY CUSTOMERS?
Marketing
Basics
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Marketing
Process of developing, promoting, and distributing
products or services to SATISFY customers
needs and wants
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Marketing is a part of Business
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Marketing concept
Satisfy customers
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Vs. business goal -
Make a profit
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Repeat 4 times
The marketing concept is to SATISFY CUSTOMERS
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Think Pair Share
On your own, describe what it means for a customer to be satisfied
Discuss your description with a partner
Share with the class
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Customer vs. ConsumerThink - Share
1. On your own, think of an example of a customer who is also a consumer:
2. Be prepared to share with the class
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industrial
Makes products to resell to consumers
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Products:Economic wants that you can buy
Goods
Tangible products, ex. computer equipment
Services
Intangible products, ex. Internet service,
banking
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Class VoteGood or Service?
Laptop ComputerCarCell PhoneCollege educationAirplane flight
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Goods & ServicesThink - Share
On your own, think of an example of a company who sells both goods and services:
Be prepared to share with the class
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Class Vote: Mass Marketing or Market Segmentation
Orbit GumMcDonaldsAquafresh ToothpasteDick’s Sporting GoodsWalMARTGamestop
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Alike and Different
On your own, describe yourself in the following categories: Age, gender, ethnicity, hobbies, music style
Create a list of 10 of your favorite productsWith a partner create a T chart comparing
how you are alike & how you are differentCreate a list of 5 products that you both like
and could be “mass marketed” to you.
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Target Market
Focus all marketing decisions on a specific market of customers
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Target Market Pair Share
With a partner, discuss - Who do you think the target market is for
following companies? Food Lion Harris Teeter Game Stop Best Buy Taco Bell McDonalds
What clues can we find to help us?
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Marketing Mix – 4 P’s
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Repeat 4 times
ProductPricePlacePromotion
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Positioning
Get people to think of a product in a certain way
ex. Axe body spray – cool, attractiveEx. Raplh Lauren - scholastic
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Positioning Pair Share
Discuss with a partner:How is Gatorade
trying to position this product?
What clues can you find?
Buehrl
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Positioning Pair Share
Buehrl
Discuss with a partner:• How is Dentine Ice
trying to position this product?
• What clues can you find?
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Wants
Things people desire, such as Gatorade
(rather than just water)
Needs
Basic necessities food, clothing, shelter
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Levels of NeedsPair Share
With a partner come up with 2-3 products that meet the needs of each level of the pyramid
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Levels of Needs cont.With a partner, come up with 2-3
products that meet the needs of each level of the pyramid:
Self actualization –
Esteem –
Love/Belonging –
Safety –
Physiological -
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Rational or Emotional?
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Rational or Emotional?
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Rational or Emotional?
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Rational or Emotional?
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Rational or Emotional?
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ESSENTIAL QUESTIONHow can I satisfy customers?
TARGET MARKET – know who they are, make decisions based on them
Marketing Mix/4 P’s: Product – quality productsPrice – low price/valuePromotion – show them products they need &
wantPlace - convenient