@Uberflip
#MAHacks
MARKETING AUTOMATION HACKS:
Francois Mathieu
Marketing Programs Manager,
Uberflip
@francoismat
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
@Uberflip
#MAHacks
WE WILL SEND THE RECORDING.
Questions? We’ve got answers! (At the end of the webinar )
@Uberflip
#MAHacks
Join in on
WE WILL SEND THE RECORDING.
Questions? We’ve got answers! (At the end of the webinar )
@Uberflip
#MAHacks
How Uberflip & HubSpot Work Together
Stay Tuned For The Demo
CONVERT, CONNECT AND UNDERSTAND LEADS
@Uberflip
#MAHacks
MEET THE EXPERT
Francois Mathieu
Uberflip
Street Cred:
• Startup marketer
• Marketing Programs Manager at Uberflip
• HubSpot certified
• Toronto HubSpot user group leader
@Uberflip
#MAHacks
LET’S GET HACKING!
@Uberflip
#MAHacks
Hack #1
The Smart Content “Secret Menu”
@Uberflip
#MAHacks
Smart Content is a powerful feature
It allows you to personalize content by:
• Country
• Device type
• Referral source
• List membership
• Lifecycle stage
@Uberflip
#MAHacks
Smart Content is a powerful feature
It allows you to personalize content by:
• Country
• Device type
• Referral source
• List membership
• Lifecycle stage
@Uberflip
#MAHacks
Smart Content is a powerful feature
Leverage campaign parameters (query
strings) to personalize your landing page.
@Uberflip
#MAHacks
Insert multiple campaigns in one email
yourwebsite.com?utm_campaign=0001
yourwebsite.com?utm_campaign=0002
yourwebsite.com?utm_campaign=0003
yourwebsite.com?utm_campaign=0004
@Uberflip
#MAHacks
Redirect the visitor to the same URL
yourwebsite.com
↓
yourwebsite.com?utm_campaign=xyz
@Uberflip
#MAHacks
@Uberflip
#MAHacks
@Uberflip
#MAHacks
Smart Content is a powerful feature
Leverage smart lists to segment based on:
• Has done X / has not done X
• Has know value / unknown value
• All available field values (X, Y, Z)
• Persona property
• A combination of various fields
@Uberflip
#MAHacks
Hack #2
99 Ways to Trigger Workflows
@Uberflip
#MAHacks
Hack #2
99 Ways to Trigger Workflows
Manual Workflows Ain't One
@Uberflip
#MAHacks
Many Ways to Trigger Workflows
@Uberflip
#MAHacks
• Hidden form fields
• Content consumption patterns & areas of interest
• Inactivity
More Ways to Trigger Workflows
@Uberflip
#MAHacks
Hidden Form Fields
@Uberflip
#MAHacks
Hidden Form Fields in Smart List
@Uberflip
#MAHacks
• Hidden form fields
• Content consumption patterns & areas of interest
• Inactivity
Great Ways to Trigger Workflows
@Uberflip
#MAHacks
Hack #3
HubSpot Score ²
@Uberflip
#MAHacks
HubSpot Score Settings
@Uberflip
#MAHacks
Create a new property for
engagement
@Uberflip
#MAHacks
Create a new property for fit
@Uberflip
#MAHacks
Create Smart Lists to Rank Fit and Engagement
@Uberflip
#MAHacks
Create Workflows to Update Engagement Score
@Uberflip
#MAHacks
Create Workflows to Update Fit Score
@Uberflip
#MAHacks
Hack #4
What About Emails?
@Uberflip
#MAHacks
• Keep it conversational!
• Segment, segment, segment.
• Exclusion lists are as important as send lists.
• Don’t take past results for granted…
What About Email?
@Uberflip
#MAHacks
Keep it conversational!
Subject line: Before I forget
@Uberflip
#MAHacks
• Keep it conversational!
• Segment, segment, segment.
• Exclusion lists are as important as send lists
• Don’t take past results for granted…
What About Email?
@Uberflip
#MAHacks
RESOURCES
The Ultimate Marketing Automation Glossary
How To Clean Up Your Marketing Automation Database
9 Marketing Automation Hacks Powered by Zapier
@Uberflip
#MAHacks
@Uberflip
#MAHacks
We put the ability to manage and leverage the
content experience in the marketer’s hands.
UBERFLIP PUTS MARKETERS IN CONTROL
@Uberflip
#MAHacks
Connect your content:
To a beautiful, optimized front-end experience that is:
With built-in tools to:
RESPONSIV
E
DISCOVERABL
E
SOCIAL
CONVERT, CONNECT AND UNDERSTAND LEADS
ORGANIZED PERSONALIZED
HOW IT WORKS
@Uberflip
#MAHacks
• Auto update • Smart filters • Scheduling
• Content score • Uberflip metrics • Marketing Automation
• Create CTAs • Gate Content • Marketing Automation
• Aggregate • Curate • Personalize
Manage Content
Generate Leads
Automate Process
Deliver Insights
@Uberflip
#MAHacks
Resource Center Blog Upgrade Content Library Sales Enablement
UBERFLIP USE CASES
@Uberflip
#MAHacks
Supercharge Your Content
• Sync Contacts
• Progressive Profiling
• Track Buyer Journey
• Trigger Campaigns
• Gate Premium Content
• Enhance Lead Scoring
@wistia @uberflip
THE UBERFLIP EXPERIENCE
@Uberflip
#MAHacks
QUESTION TIME!
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
hub.uberflip.com
Francois Mathieu
Marketing Programs Manager, Uberflip
@francoismat
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