Download - Marketing 101 - Back to Basic

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Page 1: Marketing 101 - Back to Basic
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Hell-o.

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Marketing 101

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Content

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WHO AM I?

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Check-IN

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Getting into marketing

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Is that it?

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Let’s go to the real world

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ART

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That’s the marketers job!

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How we actually doing all that stuff?

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Marketing in a nutshell

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AWARE

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APPEAL

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ASK

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ACT

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ADVOCATE

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Customer Path

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Customer Path

Customer unconciouslymaking list about brand

they curious about.

First impression is thekey

to unfocused costumer

Customer is in activestage

They constantly askand search

about brand throughtheir community and the

brand itself.

This stage is theImportant factor ofpurchase decision

The highest engagementbetween customer &

BrandThis is where value

delivery kicks in.How we deal with

complain is the mostimportant interaction

The phase wherecustomer’s give

advocacy/suggestion

to others about yourbrand

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Customer Path

Customer unconciouslymaking list about brand

they curious about.

First impression is thekey

to unfocused costumer

Customer is in activestage

They constantly askand search

about brand throughtheir community and the

brand itself.

This stage is theImportant factor ofpurchase decision

The highest engagementbetween customer &

BrandThis is where value

delivery kicks in.How we deal with

complain is the mostimportant interaction

The phase wherecustomer’s give

advocacy/suggestion

to others about yourbrand

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Let’s take a look ofCASE STUDY

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They createCUSTOMER PATH

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They createPLANNING TOOL

InsightFlying means time away from home or workQuite a few travellers want to arrive just intime

SolutionLufthansa supports those travellers with a search/planning tool that is based on the actual time of the appointment allowing for precise planning

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They createINFO PRINTABLE

InsightIn order to have the important trip information in one place, travellers often keep a hand-written note with them

SolutionLufthansa aids with a convenient printable overview of the important trip related data giving security

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Find out more

http://www.slideshare.net/chrisdudeberlin/the-experience-is-the-message-creating-unique-airline-brand-experiences

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Case study

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What can we learn from this story?

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The world is agile

ˈ ʒ ɪ

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How to survive in this agile world?

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ADAPT FAST!

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Agile marketing

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Agile marketing VALUES

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Agile marketing CASES

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Agile marketing CASES

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Agile marketing CASES

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Agile marketing CASES

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Agile marketing CASES

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How to be agile?

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How to be agile?

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How to be agile?

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Are you ready to be agile?

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