Download - Market Research Report : Mobile Advertising Market in India 2011

Mobile Advertising Market in India

November 2011

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Executive Summary

Drivers:

Market

Drivers &

Challenges

Trends

Competition

� Current market size of the Mobile Advertisement Market in India is approximately INR x1 bn

� The number of mobile advertising served in India is the highest with roughly x2 bn additions in the yth quarter of 20-- alone, taking the number to x3 bn

�Globally mobile marketing is expected to reach market size of INR x4 tr by 20--

� Trend of trend1 has increased which includes advertising

�Companies are opting for ads on trend2 which insures mobile inventory & efficiency

�With the growing numbers of element1 & element2, platform1 & platform2 has become

immensely attractive platform for mobile advertising

Challenges:

Major Mobile Advertising Players

Player1 Player2 Player3

Player4 Player5 Player6

� Affordability of Next Generation

Mobile Networks

� Low Smartphone & Tablet Penetration

in Rural Areas

�Colossal Wireless Subscriber Base

�Burgeoning Penetration of Mobile Devices

�Rising Usage of Mobile VAS, Applications &

Online Contents

�High Affordability

�Next Generation Mobile Networks

MOBILE ADVERTISING MARKET IN INDIA 2011.PPT

3MOBILE ADVERTISING MARKET IN INDIA 2011.PPT

•Introduction

•Market Overview

•Scope & Opportunities

•Drivers and Challenges

•Major Players

•Vendor Opportunity

•Key Trends & Developments

•Case Studies

•Strategic Recommendation

•Appendix – Mobile Ad Examples

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While element1 creates the content1 of the ad, element2 &

element3 offer resource1 to reach the consumers

Mobile Marketing Ecosystem


Element4

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Element5

bbbbbbbbb

Element6

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Element7

dddddddddd

• mmmmmmmmmmmmmmmmmmmmmm

• nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn

• qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq

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Mobile Marketing Value Chain


Element1

Element3 Element4

Element2

Solution2

Solution1

Solution4

Element5

Element6

Mobile Networks & Wi-Fi Broadcast

Cellular Phone Tablet PC

Target Consumer (Via Devices)

Portable

Media Player

Marketing Planning & Content Creation

Solution3


Rapidly increasing mobile device usage has led to immense

opportunity for mobile advertising globally

• Burgeoning numbers of smartphones & Tablet PCs worldwide has opened newer avenues for mobile marketing

• Approximately x1 mn US citizen possess a smartphone

� With the growing trend of element1 usage, ad_type1 is set to gain significant momentum in the coming years

� Numbers of smartphone apps download is expected to increase from x2 bn in 20-- to x3 bn in 20-- generating a revenue of INR x4 bn

approximately

• Globally mobile marketing is expected to reach market size of INR x5 tr by 20--

• Cellular subscribers in Spain, France & Japan receive a1%, a2% and a3% mobile ads respectively

Market Overview – Global

Mobile Ad Banners Served (Volume) – Top Nations

Nation Market Size (mn) (Q1 2010) Quarterly Growth

Indonesia Y1 z1%

India Y2 z2%

US Y3 z3%

South Africa Y4 z4%

Canada Y5 z5%

UK Y6 z6%

Saudi Arabia Y7 z7%

Norway Y8 z8%


Scope & Opportunities - Various Verticals (-/-)

Vertical1

Vertical2

Vertical3

Vertical4

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• cccccccccccccccccc

• dddddddddddddd

• fffffffffffffffffffffffff

• ggggggggggggggggg

• hhhhhhhhhhhhhhh

• mmmmmmmmmm

• India houses colossal consumer base for various products and services in urban as well as in rural areas

• With rising economy & income levels of the citizens across the country, the opportunities for companies belonging to

various industries have intensified furthermore

• The major industries where mobile ad & mobile marketing hold immense opportunities are briefed below


Drivers & Challenges

Drivers

Colossal Wireless Subscriber Base

Burgeoning Penetration of Mobile

Devices

Rising Usage of Mobile VAS,

Applications & Online Contents

High Affordability

Next Generation Mobile Networks

Challenges

Affordability of Next Generation

Mobile Networks

Low Smartphone & Tablet Penetration

in Rural Areas

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Major Mobile Advertising Players (-/-)

Corporate Information Business Highlights

Company Snapshot: Company1

Head Quarters City, Country

Industry Industry1

No. of.

EmployeesX

Website http://www.abcd.com

• mmmmmmm

• nnnnnnnnnn

• ttttttttttttttttt

• vvvvvvvvvvvvv

• wwwwwwwww


Key Contacts

Mr. X

Position

Mr. X

Position

Mr. X

Position

Professional History

Past Jobs


Past Jobs


Past Jobs

Other

Education

Other

Education

Other

Education


Some recent developments & trends in the domestic and

emerging markets

Key Trends & Development – India & Other Emerging Markets

Trends & Developments Description

Trend1

• Text text text text text text text text text text text text text



Trend2




Trend3




Development1




Development2




Development3




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Case Study X

Case: case_title1

Mobile Ad ApplicationObjective Outcome

• Objective1

• Objective2

• Objective3

• Result1

• Result2

• Result3

• Result4

• Result5

• Ad Tech Application1





Measurement Technology Used

Technology1, Technology2, Technology3, Technology4, Technology5

Client Organization Advertising Platform

Brand1 Platform1

Industry

industry1


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Strategic Recommendations (-/-)

Recommendation2




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• bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb

• ccccccccccccccccccccccccccccccccccccc

Recommendation1





Recommendation3




13

Mobile Ad 1 – Company1 Country1


text text text text

text text text text

text text text

text text text text

text text text text

text text text

• Text text text text text text text text text text text text



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Thank you for the attention

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