3G Market in India
September 2011
23G MARKET IN INDIA - 2011.PPT
Executive Summary
Drivers:
Market
Drivers &
Challenges
Trends
Competition
� 3G market size in India is expected to grow at a CAGR of x1% to x2 mn by 20-- in terms of criteria1� Revenue from 3G services is expected to reach around INR x3 bn by 20--
� The Indian cellular subscriber base is dominated by aspect1 with x4:x5 ratio against aspect2
� Sale of service1 alone is expected to yield INR x6 bn in 20-- from the current INR x7 bn
� Trend1 will allow telecom service providers with criteria2 to provide service2 to consumer1 in
area1
�Player1 unveiled 3G plans for operation1 & operation2 usages while player2 has introduced 3G
pack meant for sector1
Challenges:
3G Players in India
•Player11
•Player12
•Player22
•Player23
� Affordability
� Inferior or Inconsistent Services
�Colossal Wireless Subscriber Base
�Availability of 3G Enabled Devices
�Growing Demand for Content Rich
Applications & Services
�Enterprise Mobility
�Rise in Disposable Income
33G MARKET IN INDIA - 2011.PPT
•Introduction
•Market Overview
�3G Spectrum Auction
•Scope of 3G in India
�3G Hardware Products
�3G Compatible Devices
•Drivers and Challenges
•3G Telecom Players
•Key Trends
•Strategic Recommendation
•Appendix: Players & Licensed Circles
43G MARKET IN INDIA - 2011.PPT
Basic 3G Infrastructure
Source:
RNC 1
RNC 2
VLR 3G MSC Server
SGSN
Server
GGSN
Circuit Switched Network
3G GPRS Support Node
CGF
Radio
Network
Controller
SignalTower 1
SignalTower 2
Signal
Tower 3
Cellular Phone 1
Cellular
Phone 2
PC/Laptop
Tablet PC
5
• Tech23 is the upgradation of 3G technology23 towards 4G
� Standardization of the tecg23 was done by organization23 with some of the tech27
features
• Due to aspect23 & aspect24, tech23 has gained widespread popularity amongst service
providers
• Service23 is being offered in India by player1, player2, player3 & some other private
speciazled23 companies
• Tech22 was created to evolve wireless technology alongside tech24
� While tech24 is specialzed24 technology, tech22 operates on criteria25
• Tech22 is aimed at device22 such as x1, x2 etc
• Popular usage of tech22 other than usage22 has been for usage24 & usage25
3G MARKET IN INDIA - 2011.PPT
3.5G technology is a step forward towards 4G network from
3G technology with feature1 & feature2
• Tech21 is a wireless technology standard by organizarion21
• This project was initiated in 20-- with the aim to evolve beyond 3G & provide feature21 for
mobile devices
� It promises feature22 of more than x21 unit
• Although It is based on technology22, it is not compatible with technology23 & needs to
operate on criteria23
Tech21
Tech22
Tech23
Source:
3.5G - Mobile Broadband Technology
63G MARKET IN INDIA - 2011.PPT
3G will see significant adoption in both urban & rural India
by 20--
Market Growth – Subscribers of 3G ServicesMarket Overview – 3G in India
• 3G market size in India is expected to grow at a CAGR
of x1% to x2 mn by 20-- in terms of criteria1
� Present market size of 3G mobile services is less than x3 mn
in terms of no. of subscribers
� Revenue from 3G services is expected to reach around INR
x4 bn by 20--
• The Indian cellular subscriber base is dominated by
aspect1 with x5:x6 ratio against aspect2
• Market size of overall mobile subscribers
accounting for both product1 & product2 are
expected to cross x7 bn by 20-- in terms of criteria7,
at a CAGR of x8% from 20--
• Although 3G services will witness higher adoption
amongst the consumer51, the consumer52
adoption pace will not be far behind either
� Consumer53 wireless-subscribers in India as of 20--- - - is
approximately x53 mn whereas no. of consumer54 is little
over x54 mn
• Currently, 3G subscription by usage51 is higher in
comparison to usage52 but this scenario is
expected to reverse by the end of 20--
0
50
100
150
z3
Y1%
20--
z2
20--
z1
20--20--
z4
0
20
40
60
80
100
2015E 20--
z12
z11
20--
z10
z9
20--
z8
z7
20--
z6z5
aspect51
aspect52
Source:
73G MARKET IN INDIA - 2011.PPT
3G market will be driven by youth with usage61, usage62 &
usage63 as major usage areas
Usage Forecast – Mobile Broadband Usage (20--)
• 3G services are expected to be more popular amongst user61
� It is expected that by the next few years nearly x61% 3G subscribers will be of age x62 years or below & another x63% will be under
the age group of x64-x65 years
• Sale of service1 alone is expected to yield INR x6 bn in 20-- from the current INR x7 bn
� A subscriber is likely to spend INR x66 per service and opt for x67 services on an average, per month
• 3G will be largely used for feature64, feature65 and various usage64 & application64 which require internet access
� Other usage of 3G such as usage65, usage66, usage67, usage68, usage69, usage70 etc will also have small but significant chunks
in the usage pattern
Scope of 3G in India (1/2)
y6
y1
y5
y4
y3
y2
z6
z5
z4
z3
z2
z1
Source:
83G MARKET IN INDIA - 2011.PPT
Drivers & Challenges
Drivers
Colossal Wireless Subscriber Base
Availability of 3G Enabled Devices
Growing Demand for Content Rich
Applications & Services
Enterprise Mobility
Rise in Disposable Income
Challenges
Affordability
Inferior or Inconsistent Services
93G MARKET IN INDIA - 2011.PPT
3G Telecom Players (1/9)
Company Snapshot: Player1
Corporate Information & 3G Spectrum Overview Subscriber Base - Segmentation
Note: The list is not exhaustive
Business Highlights – 3G Products
• player1 has 3G spectrum license for y86 circles
• It offers x87 3G packages across the country under the
product names product1, product2…
• It also offers producttype1 for area1 & area2 in x88
variants with common data plan
� yyyyyy
Headquarter y81, y82
Revenue INR y83 mn
Subscriber
Basey84 mn
Licensed 3G
Service AreasCircle 1, circle 2 …
3G Licensing
CostINR y85 bn
Mobile 3G
Tariff
Price (INR) Data (MB) Validity (Days)
z1 z2 z3
z4 z5 z6
z7 z8 z9
z1
z2
Rural
Urban
Source:
103G MARKET IN INDIA - 2011.PPT
Key trends & developments
Key Trends (1/2)
Developments Description
Trend1• aaaaaaaa
• bbbbbbbb
Trend2
• ccccccccc
• dddddddd
• eeeeeeee
Trend3• ffffffffffff
• gggggggg
Trend4 • hhhhhhhh
Source:
113G MARKET IN INDIA - 2011.PPT
Strategic Recommendations (2/2)
• aaaaaa
• bbbbbb
Recommendation
c1
• xxxxxxxxxx
• yyyyyyyyyy
• zzzzzzzzzz
Source: Netscribes Analysis
123G MARKET IN INDIA - 2011.PPT
Thank you for the attention
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