Where is the Life we have lost in living?Where is the Life we have lost in living?
Where is the wisdom we have lost in Where is the wisdom we have lost in knowledge?knowledge?
Where is the knowledge we have lost in Where is the knowledge we have lost in information?information?
T. S. EliotT. S. Eliot
The Rock (1934)The Rock (1934)
ImportanceImportance
Market Research reduces Market Research reduces RISKRISK by by increasing the amount of increasing the amount of KNOWLEDGEKNOWLEDGE about about
Industry Industry ProductsProducts CompetitionCompetition Customers Customers
Links on AddOptions.orgLinks on AddOptions.org Gmail Gmail Google ToolbarGoogle Toolbar
BookmarksBookmarks Spell Check Spell Check
Google TrendsGoogle Trends Google News AlertsGoogle News Alerts Google ScholarGoogle Scholar Docs & Spreadsheets Docs & Spreadsheets
TwitterTwitter Current eventsCurrent events NetworkingNetworking
TweetDeckTweetDeck Keyword trackingKeyword tracking
Research ProcessResearch Process
Create a Research JournalCreate a Research Journal What are you looking for?What are you looking for? What did you find?What did you find? Where did you find it?Where did you find it?
Google DocsGoogle Docs
Types of ResearchTypes of Research
TechnicalTechnical MarketingMarketing FinancialFinancial Human ResourceHuman Resource
TechnicalTechnical
Industry AssociationsIndustry Associations Trade ShowsTrade Shows DesignersDesigners ManufacturersManufacturers NewLaunches.com NewLaunches.com
MarketingMarketing
The management process The management process
responsible for responsible for
identifying, anticipating and satisfying identifying, anticipating and satisfying
customer requirements profitably.customer requirements profitably.
(U.K. Institute of Marketing)(U.K. Institute of Marketing)
Primary QuestionsPrimary Questions
Who are my customers?Who are my customers? Where do they find my business?Where do they find my business?
Customer InformationCustomer Information
GeographicGeographic DemographicDemographic PsychographicPsychographic
What is the greatest predictive What is the greatest predictive demographic factor?demographic factor?
Information AnywhereInformation Anywhere
Finding Industry InformationFinding Industry Information Analysis of informationAnalysis of information SWOTSWOT
WebsiteWebsite Domain NameDomain Name
NamingNaming 10 Questions to ask when Naming a 10 Questions to ask when Naming a
product product
There are three levels of a product
1. Product or Service – What it is.
2. Features – What it has.
3. The Benefits – What does it do for my customer. Product
Features
Benefits
Product/Service VisionProduct/Service Vision
What are we selling?What are we selling?
Crossing the Chasm
2 1/2%Innovators
13 1/2%Early
adopters
34%Early
majority
34%Late
majority
16%Laggards
Time of adoption innovations
The Chasm
Primary Market Primary Market ResearchResearch
SurveysSurveys In PersonIn Person WebsiteWebsite
Marketing CampaignsMarketing Campaigns FlyersFlyers CouponsCoupons MailingsMailings
Customer InformationCustomer Information
SurveySurvey
QualitativeQualitative WordsWords SubjectiveSubjective
QuantitativeQuantitative NumbersNumbers
How many Surveys must you do?How many Surveys must you do?
LandmarkLandmark Benchmark Benchmark
Online Survey CompaniesOnline Survey Companies
ZapSurvey ZapSurvey SurveyMonkeySurveyMonkey Qualtrics Qualtrics
Google FormsGoogle Forms
Secondary Market Secondary Market ResearchResearch
DatabasesDatabases NewslettersNewsletters White PapersWhite Papers Press ReleasesPress Releases WebsitesWebsites Competitive IntelligenceCompetitive Intelligence
Financial ResearchFinancial Research
Start-up ExpensesStart-up Expenses Equipment PurchasingEquipment Purchasing Initial MarketingInitial Marketing
Operating ExpensesOperating Expenses RentsRents UtilitiesUtilities BudgetsBudgets
HR ResearchHR Research
Who is doing the work?Who is doing the work? What will they be paid?What will they be paid? Benefits offered?Benefits offered? Utah Employment InfoUtah Employment Info
Sources of Business Sources of Business InformationInformation
GovernmentGovernment AcademicsAcademics EntrepreneursEntrepreneurs Marketing / MediaMarketing / Media CustomersCustomers
Beware of Source BiasBeware of Source BiasExampleExampleJames Croft VideoJames Croft Video
Industrial ClassificationsIndustrial Classifications SICSIC
Standard Industrial ClassificationStandard Industrial Classification Browse or search SIC codesBrowse or search SIC codes
NAICSNAICS North American Industrial Classification SystemNorth American Industrial Classification System
International Classification SystemsInternational Classification Systems The United Nations Statistical DivisionThe United Nations Statistical Division International Standard Industrial Classification International Standard Industrial Classification
(ISIC)(ISIC) EU Classification System (NACE)EU Classification System (NACE) Global Industry Classification Standard (GICS)Global Industry Classification Standard (GICS)
GovernmentGovernment
Utah.govUtah.gov Business InformationBusiness Information
Firm Find Firm Find Pioneer OnlinePioneer Online Doing Business in Utah Workbook Doing Business in Utah Workbook
USA.govUSA.gov SEC EDGARSEC EDGAR corporate financial report corporate financial report
filings filings Publicly traded software companies in Utah.Publicly traded software companies in Utah.
AcademicsAcademics
LibrariesLibraries Research JournalsResearch Journals UVSCUVSC library library Pioneer OnlinePioneer Online
University PublicationsUniversity Publications Harvard Business ReviewHarvard Business Review BYU – Marriott MagazineBYU – Marriott Magazine
Shopping OnlineShopping Online
EntrepreneursEntrepreneurs
Why We BuyWhy We Buy The DipThe Dip Profit from the CoreProfit from the Core The E-Myth RevisitedThe E-Myth Revisited Love is the Killer AppLove is the Killer App Financial IntelligenceFinancial Intelligence Good To GreatGood To Great Rich Dad, Poor DadRich Dad, Poor Dad 7 Habits…7 Habits…
Demographic Demographic InformationInformation
Melissa DataMelissa Data
Real Estate SourcesReal Estate Sources Coldwell BankerColdwell Banker OnBoard, LLCOnBoard, LLC homefairhomefair
Utah CountyUtah County Salt Lake CountySalt Lake County
DemographicsDemographics
Nation MasterNation Master / / State MasterState Master
Internet Competitive Internet Competitive IntelligenceIntelligence
Download the followingDownload the following Google ToolbarGoogle Toolbar – toolbar.google.com – toolbar.google.com AlexaAlexa Toolbar Toolbar – download.alexa.com – download.alexa.com
Track your business and your Track your business and your competitorscompetitors
Industry Information & Industry Information & AnalysisAnalysis
Valuation ResourcesValuation Resources White papersWhite papers
Business White PapersBusiness White Papers
Special Interest OrganizationsSpecial Interest Organizations U.S. Religious Landscape SurveyU.S. Religious Landscape Survey
Market Research Firms Market Research Firms Harris InteractiveHarris Interactive
NewslettersNewsletters Gallup Polls Gallup Polls Polson EnterprisesPolson Enterprises
Market Research, New Product Development Market Research, New Product Development & Product Design Information Support from & Product Design Information Support from an Engineering Perspectivean Engineering Perspective
FindArticlesFindArticles
Look for research abstracts.Look for research abstracts. Beware of stringers.Beware of stringers.
International Market International Market AnalysisAnalysis
Translation toolsTranslation tools CIA World Fact bookCIA World Fact book Search Engine ColossusSearch Engine Colossus
Industry Information & Industry Information & Analysis Analysis
Hoovers.comHoovers.com – Company briefs – Company briefs available from available from UVSCUVSC library library
Dun & Bradstreet: email alerts about Dun & Bradstreet: email alerts about your customers, competitors or your customers, competitors or prospective customers.prospective customers.
ZapdataZapdata: free industry analyses, : free industry analyses, company lookups, and prospect listscompany lookups, and prospect lists
Marketing / MediaMarketing / Media
NewslettersNewsletters TelevisionTelevision
KSLKSL NewspapersNewspapers
Deseret NewsDeseret News Business MagazinesBusiness Magazines
Business ConnectBusiness Connect
Other resources at Other resources at AddOptions.orgAddOptions.org
Press Release Press Release
Free press release distribution at Free press release distribution at
Press-World.com and PRWeb.comPress-World.com and PRWeb.com
Top Related