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Market Overview
Jean-Pierre Talamoni – Head of Marketing & Sales Airbus DS
20. June 2016
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Our DNA: CSI
19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
2
Customers Services Innovations
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19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
3
Our Market: the Defence Sector
0
20
40
60
80
100
120
140
160
+6%
0%
Latin
America
Middle East /
Africa
France,
Germany,
UK, Spain
Europe
without FR,
GE, UK, SP
Asia Pacific USA /
Canada
+2%
+3% +1%
+2%
€ bn 2016 2020 CAGR +%
Total defence procurement budget is
≈400€ billion per year with an annual
growth of 2.4% out to 2020
Defence Procurement Budgets by Region
Source: IHS Defence Sector Budgets; Airbus DS Analysis
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19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
4
Military Aircraft in the Defence Market
Aircraft platforms represent the
biggest defence segment by far,
accounting for a quarter of defence
procurement budgets worldwide.
The UAV segment represents a
small portion of defence
expenditure for the time being but
this segment will see the highest
growth in coming years.
25%
21%
54%
Military Aircraft
Space Systems,
C4I, Missiles, UAV
Other
~ € 4,250 bn
Source: IHS Defence Sector Budgets; Airbus DS Analysis; Aircraft includes Helicopters.
Defence Sector Procurement Budgets (2016–25)
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19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
5
2/3 of new Military Aircraft Opportunities in Asia and Middle East
Military Aircraft Market Opportunities to 2024
45%
21%
15%
10%
7% 2%
€107bn Europe without FR, GE, UK, SP
Latin America
FR, GE, UK, SP
USA
Asia
Middle East, Africa
In the next 10 years:
≈150 Heavy Transport
Aircraft
≈85 Tanker Aircraft
≈750 Combat Aircraft
Sources: IHS Jane’s, excluding USA, China, Russia, Iran, North Korea but including UAS market >220 kg; Airbus DS analysis
≈350 Mission Aircraft
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19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
6
Major Trends in the Military Aircraft Industry
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A400M
Strategic lift to tactical locations
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
7 19 June 2016
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ts r
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Why do Modern Armed Forces need Heavy Airlift Capabilities?
19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
8
Numerous crises & disasters all over the world…
Katrina Storm
New Orleans, USA
(2005)
Earthquake
Haiti
(2010)
Tsunami
Indian Ocean
(2004)
Earthquake
Pakistan
(2005)
Earthquake
Nepal
(2015)
Earthquake
Chile
(2010)
Famine
Ethiopia
(1998-2000)
Earthquake
Sichuan China
(2008)
Tsunami
Japan
(2011)
Ebola Virus Epidemic
Western Africa
(2013)
Refugee Crisis
Syria and Iraq
(2015)
Flood
Mozambique
(2000 & 2007)
Civil War
Yemen
(Since 2015) Earthquake
Ecuador
(2016)
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Why do Modern Armed Forces need Heavy Airlift Capabilities?
9
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
19 June 2016
…often occurring in remote or nearly inaccessible areas
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ts r
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Why do Modern Armed Forces need Heavy Airlift Capabilities?
19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
10
Speed is critical in crises and disaster relief
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Why do Modern Armed Forces need Heavy Airlift Capabilities?
19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
11
Heavy means need to be delivered directly where needed
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A400M in Military Operations with France, Germany, Turkey and the UK
12
MALI, Gao
Operation Serval
Dec 2013 – Jan 2014
Support to French contingent in Mali:
troops, pallets, vehicles.
BURKINA FASO/ CHAD/
MALI/ MAURITANIA/ NIGER
Operation Barkhane
Since 2014
Support to French contingent in the
whole Sahel-Sahara region
CENTRAL AFRICAN
REPUBLIC
Operation Sangaris
Since 2014
Support to French contingent in CAR:
troops, pallets, vehicles
UAE, Al Dhafra
Operation Chammal
Since 2014
Support to French Rafales operating
over Iraq and Syria
AFGHANISTAN, Kabul
Since 2014
Rotations of Turkish contingent
(transport of Blackhawk helicopters
and troops)
TURKEY, Incirlik
Since 2015
Support to German Tornados and
Turkish fighters
CYPRUS, RAF Akrotiri
Operation Shader
Since 2015
Support to UK Tornado & Typhoon
fighters operating over Iraq and Syria
JORDAN, Prince Hassan AB
Operation Chammal
Since 2015
Support to French Mirage 2000s
operating with Operation Chammal
over Iraq and Syria
19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
Th
is d
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me
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What the A400M can do: Mission to Antarctica without Refuelling
UNLOADING STOP
NO REFUELLING
August 2013
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
19 June 2016 13
2100 nm
13 tonnes 2100 nm
offloaded
Maximum range of other
transport aircraft
The competitive advantage of A400M: transport of 13t
payload to Antarctica and return with no need to refuel
Mission:
Transport of 13t to McMurdo
Time needed
To McMurdo: 6 FH
To unload: 1h
To Christchurch: 6 FH
Total: 13 hours
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A330MRTT
The benchmark for
new generation tankers
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
14 19 June 2016
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2015, another remarkable year for
19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
A330 MRTT has captured 85% of the global
tanker market Excluding US market: 49 A330 MRTT, 4 KC-46, 5 others
Australia
7 nations - 49 Firm Orders
A Truly International Tanker
United Kingdom
Saudi Arabia
United Arab Emirates
Singapore
France
NSPA / OCCAR
(Netherlands, Poland &
Luxembourg as launching nations)
Korea
Repeat order +2 a/c
2nd tranche +8 a/c
Working on the future
Multinational MRTT Fleet (MMF)
4 a/c
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Strategic Tankers: A solid market in the coming years
19 June 2016
EUR
20 a/c
Canada & LATAM
15 a/c
MEA
25 a/c
APAC
25 a/c
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
Tanker Market per region
85 a/c in the coming 10 years
Airbus DS expects to capture a 75% market share in the coming decade
-not including future programmes to complete US fleet renewal
Sources: IHS Jane’s; Airbus DS analysis
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All operators are using the aircraft in daily
live operations with an outstanding level of
satisfaction
Already over 85,000 flight hours, approaching
100,000 quickly!
A330 MRTT: Interoperable and already proven in Real Missions
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
The A330 MRTT underwing pods and refuelling boom
are fully proven, including clearance of C-17
27 A330 MRTT delivered
19 June 2016
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an
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C295
The reliable workhorse
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
18 19 June 2016
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. A
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ts r
ese
rve
d.
19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
19
The preferred Medium Transport Aircraft with 60% Market Share
The figures achieved by the
C295 speak for themselves:
168 aircraft sold
25 operators
23 countries
11 repeat orders
250 000+ FH accumulated
The fleet leader has
accumulated more than
4000 FH
Very high level of customer
satisfaction
Countries operating C295 aircraft
168 C295 sold to 25 operators
60% market share
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an
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Gm
bH
. A
ll r
igh
ts r
ese
rve
d.
In service soon:
C295 is a uniquely versatile platform
Already in service for:
19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
20
Military Transport
Medical and casualty
evacuation Water bombing AGS, AEW, SIGINT
Helicopter Refuelling
C295 benefits from continuous development and
remains the reference of affordability as
multirole workhorse
Aerial photography Maritime Surveillance
Search & Rescue Law Enforcement
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d.
19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
21
Successfully proven in remote areas with minimum support and
high rates of utilization
C295 is proven in hostile and remote areas
Extreme cold weather (Finland, Kazakhstan…)
Jungle (Brazil, Colombia…) Desert (Chad, Egypt, Algeria, Jordania…)
Th
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Gm
bH
. A
ll r
igh
ts r
ese
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d.
2015: The South American C295 Demo Tour
22
19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
2016: The North American C295 Demo Tour
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is d
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Eurofighter
Effective, Proven, Trusted
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
23 19 June 2016
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Eurofighter constitutes the Trusted Security Backbone of 6 Nations
19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
24
Over 340,000 flying hours
Availability rate >99% in ongoing
Baltic air policing missions and Middle
East operations
Engaged in many campaigns:
Belgium, Finland, countries in ME and
Asia
478 aircraft delivered to 6 customers
Germany
United Kingdom
Italy
Saudi Arabia
Spain
Austria
Oman deliveries starting in 2017
EF in NATO Air policing operations in the Baltic States
+new contract with
Kuwait for 28 aircraft
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Most Modern Weapons Package
19 June 2016
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
25
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19 June 2016 26
Thank you
for your attention
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
Th
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Presentation Title runs here (go to Header & Footer to edit this text)
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Backup
19 June 2016 27
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
Th
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Example of Outsize Humanitarian Load:
John Deere 670B Motor Grader unloaded in Mexico (May 2014)
Market Overview - JP Talamoni, Head of Marketing & Sales Airbus DS
19 June 2016 28
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