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@TechJane [email protected] www.MarketMyBizOnline.com

The Power of the Google Map &

Local SEO Search Engine

Marketing Part #2


Working with Market My Biz Online

We would love to work with you!• Speaking & Training

– For groups of 20 or more!• Online Marketing Consulting for Local Business

– Search Engine Optimization (SEO)– Search Engine Marketing (SEM)– Conversion (turning clicks into clients)

Email: [email protected]: @TechJanePhone: 512-382-7104Website: www.MarketMyBizOnline.com


The Fundamentals of Marketing Online

1) Get Traffic (the right traffic!)• Traffic Sources

– Search Engines, Directories, Facebook, Twitter, YouTube, Email, Referrals, Reviews, Articles, Affiliates

2) Convert Traffic (get them to act!)• Conversion

– The act of getting the visitor to do something you want them to do.

• Fill a form, Sign-up for a newsletter, purchase a product, read a classified ad, view a video, comment on an article, etc…


The Fundamentals of Online Marketing

AffiliateMarketing

Quick VideoAds

Offline Ads

Social Networking

PressReleases

BlogMarketing

ArticleMarketing

BannerAds

Pay PerClick

(PPC)

SearchEngine

Opt.(SEO)

EmailMarketing

Lead Gen &Traffic

Website


The Fundamentals of Marketing Online

Traffic + Conversion

= Cash & Clients


Google Map Poll – Where are we?

• Company Types– Business to Business– Business to Consumer– Non-Profit

• Company Industry– Retail– Restaurant– Service (to home)– Service/ Consultant (no physical location)


Search Engine Rankings

63%

18%

12%

4%

3%

Google Sites: 10 Billion

Yahoo Sites: 2.8 Billion

Microsoft Sites: 1.8 Billion

Ask Network: 574 Million

AOL : 371 Million

comScore April 2010 U.S. Search Engine Rankings Report

Americans conducted 15.5 billion searches in April 2010

Google

Microsoft

Ask Network

AOL

Yahoo


The Little Search Engine that Could


Where Customers Go To Get Local Business Information


Search Engine Marketing 101

• Pay Per Click: – PPC– Google AdWords

• Local SEO/ Google Places/ Google Map– The Map – Ditto for Yahoo, Bing

• Organic/ Natural Search Engine Optimization– SEO– The free stuff


Anatomy of a Search Results Page

Paid SearchPPC/ Adwords

Paid SearchPPC/ Adwords

Organic Search

Google Places 7 Pack


What is Local Search?

• Where search engines (Google, Yahoo & Bing) and other search engines help users find things nearby.


What is Local SEO

• Local SEO is the application of SEO principals to local search. The purpose is to improve your position in searches with local intent.


Why is Local SEO Important?


Google Map – Google 7 Pack

• To Create an account = http://google.com/places

• validate via mail or phone


Google Favorite Places

• Awarded to the most popular local businesses based on clicks, driving directions, and other actions

• Additional traffic from google, encourage review

• Austin is one of the test markets

• To apply: http://www.google.com/help/maps/favoriteplaces/business/index.html


Google Tags

• A new way to pay Google ($25/mo.)• Helps some on local search, at least with

reviving merged listings• Highlight directions, your coupon, photos,

videos, or your website• Website link: followed but redirected


Yahoo Map• Custom fields for brand names carried,

products/services offered, professional associations, specials

• Upgrade to enhanced: tagline, photos, business description. ($9.95/mo.)

• To Create account http://listings.local.yahoo.com


Bing Listing

• fields for tagline, business description, brands carried, specialties, and affiliations

• six pre-determined categories (prioritized list)• To create account

http://ssl.bing.com/listings/ListingCenter.aspx(need Windows Live ID)


Things to do on the Web

• Citations (non-link references)• Get Local links• Get on Local authority sites• Off-listing reviews• Sign up everywhere• Find citations from the winners

– Citysearch.com– Superpages.com– Insiderpages.com– Merchantcircle.com– Yelp.com– Yellowpages.com– Brownbook.com– Local.botw.org


Who To Choose?


The Real Reviews


Customer Reviews

• Ask for them• Goal is 3-7 per site

– Google– Yahoo– Bing– Superpages– Yelp

• Don’t worry about what they say as much as just get them.

• You can add them (but be careful)


Things to do to your Website

• Make sure full address(es) and maps on site• Create a unique page for each location• Use local area code• Use Geo Locators in title tag• Use Geo Locators and/or keyword in url


Create a Geo Site Map

• Go to: geositemapgenerator.com

• Fill in location and site details

• Download .kml and .xml files to post to web server

• Submit geo sitemap to google webmaster tools


Ways to Get Started

Common Mistake: It’s soooo easy!

• Do it yourself– Create 10 listings

• Yahoo, Google, Bing, Yelp, Superpages, etc..• Add the information to your website• Get Reveiws.

• Work with a company– Market My Biz Online– Ionas Local


Working with Market My Biz Online

We would love to work with you!• Speaking & Training

– For groups of 20 or more!• Online Marketing Consulting for Local Business

– Search Engine Optimization (SEO)– Search Engine Marketing (SEM)– Conversion (turning clicks into clients)

Email: [email protected]: @TechJanePhone: 512-382-7104Website: www.MarketMyBizOnline.com


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