Selected Business Article:
“The design firms
pioneering space suit fashion”http://www.bbc.co.uk/news/business-23947790
Mariana Martinez
Professor Klinkowstein
Russian man owns space suit company
Humble beginnings challenge success
Innovative design brings fame
Mariana Martinez
Professor Klinkowstein
Mr. Southern shows off suit to NASA
Mariana Martinez
Professor Klinkowstein
Personal Ethnographic Research
• Found a group of marketing and business students
• Analyzed how they studied and took pictures
• Asked them how their observations helps them learn
Mariana Martinez
Professor Klinkowstein
Mariana Martinez
Professor Klinkowstein
Part B
Mariana Martinez
Professor Klinkowstein
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