1. MARCH OF THE PENGUINS AND PANDAS GOOGLES EVOLUTION OF SEARCH
AND WHAT YOU NEED TO KNOW WHY? HAPPY CUSTOMERS@googledave
2. WHO IS GOGLES CUSTOMER? (Screen shot Google followed by a
big YOU@googledave
3. WHY SHOULD IT BE EASY?@googledave
4. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave
5. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave
6. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave
7. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave
8. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave
9. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave
10. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER@googledave
11. GOOGLE EVOLUTION IT ISNT GETTING ANY EASIER OVER 320
UPDATES IN 2012!@googledave
12. GOOGLE HAVE A JEDI COUNCIL@googledave
13. ENTER THE PANDA : 23rd FEBUARY 2011@googledave
14. HOW TO KEEP THE PANDA HAPPY you should evaluate all the
content on your site and do your best to improve the overall
quality of the pages on your domain. Removing low quality pages or
moving them to a different domain could help your rankings for the
higher quality content.@googledave
15. ANSWER GOOGLES 23 QUALITY QUESTIONS Would you trust the
information presented in How much quality control this article? is
done on content? Is this article written by an Does this article
provide expert or enthusiast who a complete or knows the topic
well, or is comprehensive it more shallow in nature? description of
the topic? Are the articles Does this article have short,
unsubstantial, or spelling, stylistic, or otherwise lacking in
factual errors? helpful
specifics?http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
@googledave
16. HOW TO KEEP THE PANDA HAPPY Check user centric metrics that
indicate low quality content High bounce rates High exit rates Low
page views Page load times Look at behavioral metrics and
engagement times Give users a great experience Page load times
Continually look to improve speed and reduce clutter & friction
Clear sign posting Use heat mapping Ask you customers for feedback
Test and measure with CRO@googledave
17. HOW TO KEEP THE PANDA HAPPY How do you make high quality
pages Freshness of content when did you last change yours? Dont
duplicate Hot topics, what are you customer talking about? Answer
questions that you get asked by your customers Overcome objection
questions Improve design and have content above the fold Research
what users want Keyword research Google keyword tool Look at Google
analytics, what themes of keywords are coming to your site? What
can questions can you answer? What are you customers talking about
through social media? Use Google Auto-suggest for ideas Survey your
customers@googledave
18. ENTER THE PENGUIN : APRIL 24th 2012@googledave
19. GOOGLE SUMMONS@googledave
20. APRIL 24th 2012 THE PENGUIN LANDED@googledave
21. WHAT DID PENGUIN LOOK AT? On page over optimisation Spammy
activity Unnatural internal links Off page SEO link building
Unnatural link profiles Keyword focused anchor text what do the
links say? Diversity where do youre links come from? Pace of link
acquisition how fast is it happening? Social mentions think word of
mouth marketing@googledave
22. WHAT TO DO TO KEEP THE PENGUIN HAPPY Focus on your users
How often do you look at Google Analytics? Monitor and manage
behavioral metrics Reduce clutter, friction On site survey voice of
the customer Make what you say make sense Read your content out
loud does it make sense? Dont keyword stuff ancient practice Make
content unique and useful dont duplicate Off page SEO link building
Keep an eye on webmaster tools Diverse keywords, build brand,
locations targets, semantics Embrace social media channels and
Google+ (WOM) Content marketing strategy@googledave
23. SO MANY UPDATES SO LITTLE TIME@googledave
24. SEARCH, SOCIAL AND CONTENT MARKETING@googledave
25. GOOGLE PLUS IS SOCIAL & INFLUENCES SEO@googledave
26. GOOGLE PLUS WHY YOU MUST USE IT Get your content read and
ranking faster Faster indexing of your content Extended circles,
means you influence your followers and theirs Authorship Tag =
Identity Have you set yours up? AuthorRank is coming! How
authoritive are you? Share-ability of author content Number of
people in your circles and how many you are in Engagement levels of
your content Be prepared@googledave
27. HIGHLIGHTING AUTHORS@googledave
28. AUTHORSHIP AND ROMANCING THE CLICK@googledave
29. FUTURE PROOFING YOUR SEARCH ACTIVITY@googledave
30. DONT GIVE IN TO THE DARKSIDE! Be a Mogwai, not a gremlin
(IMAGE) Black hat, white hat Make like a hedgehog not a fox (Jim
Collins Good to great) high quality Opportunities to improve low
occupancy periods@googledave