Research Institute of Organic Agriculture [email protected], www.fibl.org
Mapping the Growing Sector of Voluntary Sustainability Standards:Current State and Trends
February 14, 2018
Nuremberg, GermanyBIOFACH 2018Julia Lernoud and Helga Willer
Funded by
Partners
• Research Institute of Organic Agriculture (FiBL)
• International Trade Centre (ITC)
• International Institute for Sustainable Development
• The Swiss State Secretariat for Economic Affairs SECO
Supporter
Selected VSS
• 4C (Global Coffee Platform)
• Better Cotton Initiative (BCI)
• Bonsucro
• Cotton Made in Africa
• Fairtrade International
• Forest Stewardship Council (FSC)
• GLOBALG.A.P.
• IFOAM – Organics International
• Programme for the Endorsement of Forest Certification (PEFC)
• ProTerra Foundation
• Rainforest Alliance/Sustainable Agriculture Network
• Roundtable on Sustainable Palm Oil (RSPO)
• Round Table on Responsible Soy (RTRS)
• UTZ
3
Selected commodities
• Bananas• Cocoa• Coffee• Cotton• Oil palm• Soybeans• Sugarcane• Tea • Forestry
4
Voluntary Sustainability Standards (VSS) area worldwide and selected commoditiesSource: FiBL-IISD-ITC survey 2017: 4C 2016; Better Cotton Initiative 2017; Bonsucro 2016; Cotton Made in Africa 2016; Fairtrade International 2017; GLOBALG.A.P. 2016; FiBL survey 2017; ProTerra Foundation 2016; Rainforest Alliance/SAN 2016; Roundtable of Sustainable Palm Oil 2016; Round Table for Responsible Soy 2016; UTZ 2016
5
0 1 2 3 4
RTRS
Bonsucro
CmiA
4C
RA/SAN
ProTerra
UTZ
Organic
BCI
Fairtrade
RSPO
Million hectares
Total harvested area certified for selected crops per VSS 2015
Bananas Cocoa Coffee CottonOil palm Soybeans Sugarcane Tea
0.7
0.9
1.0
1.6
1.8
2.1
2.2
2.5
2.9
3.1
3.5
50.3
0 20 40 60
RTRS
Bonsucro
CmiA
4C
ProTerra
UTZ
BCI
Fairtrade
RA/SAN
Global GAP
RSPO
Organic
Million hectares
Total certified area per VSS 2015
CocoaOther
Rainforest Alliance
Cocoa area share of total VSS area 2015Source: FiBL-IISD-ITC survey 2017: Fairtrade International 2017; FiBL survey 2017; Rainforest Alliance/SAN 2016; UTZ 2016
CocoaOther
Fairtrade InternationalCocoa
Other
Organic
CocoaOther
UTZ
ORGANIC
CoffeeOther
Rainforest Alliance
Coffee area share of total VSS area 2015Source: FiBL-IISD-ITC survey 2017: Fairtrade International 2017; FiBL survey 2017; Rainforest Alliance/SAN 2016; UTZ 2016
CoffeeOther
Fairtrade InternationalCoffee
Other
Organic
CoffeeOther
UTZ
ORGANIC
Africa
Latin America
Asia
Fairtrade International
Africa
Latin America
Asia
UTZ
Latin America
Africa
Other
Organic
Africa
Latin America
Asia
Rainforest Alliance/SAN
Distribution of the cocoa area by region 2015Source: Fairtrade International 2017; FiBL survey 2017; Rainforest Alliance/SAN 2016; UTZ 2016
Africa
Asia
Fairtrade International
Africa
Asia
Latin America
UTZ
Asia
Other
Organic
Africa
Asia
Europe
Latin America
Rainforest Alliance/SAN
Distribution of the tea area by region 2015Source: Fairtrade International 2017; FiBL survey 2017; Rainforest Alliance/SAN 2016; UTZ 2016
ORGANIC
ORGANIC
1'59
4
1'29
7
798
405 54
9
0
500
1'000
1'500
2'000
4C Fairtrade Organic Rainforest Alliance/SAN UTZ
Tho
usan
d he
ctar
es
Coffee: Development of the area by VSS 2008-2015Source: 4C 2016; Fairtrade International 2017; FiBL survey 2017; Rainforest Alliance/SAN 2016; UTZ 2016
2008 2009 2010 20112012 2013 2014 2015
8
0
1'000'000
2'000'000
3'000'000
4'000'000
5'000'000
2008 2009 2010 2011 2012 2013 2014 2015
Hec
tare
s
Coffee: Range of coffee area (minimum/maximum/average) 2008-2015Source: FiBL-IISD-ITC survey 2017
Max Min Average44.3%
34.5%
24.8%
570
268
738
1'53
0
0
500
1'000
1'500
2'000
Fairtrade Organic Rainforest Alliance/SAN UTZ
Tho
usan
d he
ctar
es
Cocoa: Development of the area by VSS 2008-2015Source: Fairtrade International 2017; FiBL survey 2017; Rainforest Alliance/SAN 2016; UTZ 2016
2008 2009 2010 2011 2012 2013 2014 2015
9
0
500'000
1'000'000
1'500'000
2'000'000
2'500'000
3'000'000
3'500'000
2008 2009 2010 2011 2012 2013 2014 2015
Hec
tare
s
Cocoa: Range of cocoa area (minimum/maximum/average) 2008-2015Source: FiBL-IISD-ITC survey 2017
Max Min Average29.8%
23.0%
16.2%
The State of Sustainable Markets 2017Statistics and Emerging Trends
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• Julia Lernoud, Jason Potts, Gregory Sampson, Salvador Garibay, Matthew Lynch, Vivek Voora, Helga Willer and Joseph Wozniak (2017), The State of Sustainable Markets –Statistics and Emerging Trends 2017. ITC, Geneva.
• http://www.intracen.org/publication/The-State-of-Sustainable-Markets-2017-Statistics-and-Emerging-Trends/
• The 2018 edition of “The State of Sustainable Markets” will be launched at the 2018 ISEAL Conference, Sao Pablo, May 2018
Conclusions
• All standards in the report continue to show growth of total certified area, albeit not at the same pace as in the past.
• There is a dominance of single-sector standards in some sectors, like 4C in coffee or BCI in cotton.
• Multiple certification takes place in almost all of the selected products, which makes it challenging to report a global total for the given product.
• Market data: retail sales and international trade data is not available for most of the VSS – currently it is only available for organic and Fairtrade.
• Better data will improve our understanding of the state of sustainable markets, and better reporting will help fill out the picture of sustainable supply chains.
• The labels covered in this report focus on a small range of products, and organic covers almost the whole product range. Currently, organic is the largest label in terms of number of producers, certified area, and retail sales value
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