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ONLINE SOCIAL NETWORKING
By: Mansoor Arif
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Social Networkin :
!efinition :
" It is t#e $se of s%ecial %rocesses an&tec#noloies to s$%%ort t#e &isco'ery(
for)ation an& )aintenance of %ersonal
an& %rofessional relations#i%s 'ia social
)e&ia*
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Social Me&ia :
" Social )e&ia are collection of &ata an&
infor)ation t#at are &e'elo%e&
colla+orati'ely an&,or s#are& interacti'elya)on in&i'i&$als an& ro$%s*
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So$rces of Social Networkin :
" Social Gat#erins,Get Toet#er*
" Social Acti'ities,Walks for social ca$ses*
" Online Social Networkin :- Linke&in
- .ace+ook
- Twitter- /i0
- ork$t etc*
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Online Social Networkin Ser'ices :
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I)%ortance :
I)%ortance for B$siness :
" Marketin of yo$r %ro&$ct an& +$siness*
" It can #el% a +$siness ain contacts(
clients an& increase %$+lic awareness*
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I)%ortance :
Ot#er I)%ortance :
" 1o$ can s$est %ro&$cts( accessories
to %eo%le w#o +a&ly nee& so)e a&'ice*
" Network +$il&in an& s#arin of
infor)ation fro) all o'er t#e worl&*
" Kee% in to$c# wit# yo$r frien&s,relati'es*
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Role of Online Social Networkin :
Ey%tian e2Re'ol$tion:
" No one in Ey%t was e3%ectin t#at t#e%eo%le will +reat#e t#e fres# air of
free&o) after 45 years*
" It 6$st took 78 &ays after creatin %ae on
face +ook an& Twitter #el% stat$s
$%&ates*
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Role of Online Social Networkin :
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Merits :
Merits for B$siness Acti'ities:" Low Costs*
" B$il& +$siness cre&i+ility*
" Connection wit# c$sto)ers*
Merits for Non B$siness Acti'ities :
" Entertain)ent 9Ga)in( i&eos etc*;*
" Meetin %eo%le an& co))$nicate wit#
t#ose we know*
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!e2Merits:
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Ot#er !e2Merits :
" Ti)e Cons$)in :.$n or B$siness=
" A&&iction
>Attit$&e of 1o$n Generation?
T#ey lo'e face+ook +$t t#ey #ate to face
t#e +ooks*@
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Concl$sion :
A social networkin we+sites are online
co))$nities in w#ic# %eo%le can
connect to ot#ers*
B$siness can $se social networkin sites
for )arketin,i)%ro'e)ent for t#eir ol&
an& new %ro&$cts*
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S$estions :
Gol&en R$les of Online Social Networkin:
" /el% wit#o$t e3%ectin ret$rns
" Be Gen$ine
"
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$estions,Answers??
" T#anks for yo$r %atience an& s$%%ort*
1o$r fee&+ack s$estions will #i#ly +e a%%reciate&
on :MSN : %ri)ein&$sD#ot)ail*co)
.ace+ook : Mansoor Arif
G)ail : )ansoorarif80D)ail*co)
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