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LOCATION SAMPLE SIZE MARGIN OF ERROR
Total Philippines 2,500 +/- 2%
NCR 300 +/- 6%
North Luzon 550 +/- 4%South Luzon 540 +/- 4%
Visayas 510 +/- 4%
Mindanao 600 +/- 4%
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FEBRUARY 20-26, 2010NATIONAL SURVEY OF REGISTERED VOTERS
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VOTER PREFERENCE FOR PRESIDENT BY MAJOR AREAS - RPNational Pre-Election Surveys (In %)
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VOTER PREFERENCE FOR PRESIDENT BY MAJOR AREAS NORTHLUZONNational Pre-Election Surveys (In %)
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5
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VOTER PREFERENCE FOR PRESIDENT BY MAJOR AREAS SOUTHLUZONNational Pre-Election Surveys (In %)
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6
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VOTER PREFERENCE FOR PRESIDENT BY MAJOR AREAS -VISAYASNational Pre-Election Surveys (In %)
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7
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VOTER PREFERENCE FOR PRESIDENT BY MAJOR AREAS -MINDANAONational Pre-Election Surveys (In %)
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VOTER PREFERENCE FOR PRESIDENT BY LOCALE - URBANNational Pre-Election Surveys (In %)
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9
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VOTER PREFERENCE FOR PRESIDENT BY LOCALE - RURALNational Pre-Election Surveys (In %)
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10
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VOTER PREFERENCE FOR PRESIDENT BY GENDER - MALENational Pre-Election Surveys (In %)
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VOTER PREFERENCE FOR PRESIDENT BY GENDER - FEMALENational Pre-Election Surveys (In %)
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VOTER PREFERENCE FOR PRESIDENT BY ECONOMIC CLASS -ABCNational Pre-Election Surveys (In %)
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VOTER PREFERENCE FOR PRESIDENT BY ECONOMIC CLASS - DNational Pre-Election Surveys (In %)
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VOTER PREFERENCE FOR PRESIDENT BY ECONOMIC CLASS - ENational Pre-Election Surveys (In %)
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VOTER PREFERENCE FOR PRESIDENT BY AGE GROUP 18-24National Pre-Election Surveys (In %)
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VOTER PREFERENCE FOR PRESIDENT BY AGE GROUP 25-34National Pre-Election Surveys (In %)
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VOTER PREFERENCE FOR PRESIDENT BY AGE GROUP 35-44National Pre-Election Surveys (In %)
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VOTER PREFERENCE FOR PRESIDENT BY AGE GROUP 45+National Pre-Election Surveys (In %)
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VOTER PREFERENCE FOR PRESIDENT BY RELIGION - CATHOLICNational Pre-Election Surveys (In %)
20
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VOTER PREFERENCE FOR PRESIDENT BY RELIGION - INCNational Pre-Election Surveys (In %)
21
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VOTER PREFERENCE FOR PRESIDENT BY RELIGION - AGLIPAYANNational Pre-Election Surveys (In %)
22
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CONFIDENTIALVOTER PREFERENCE FOR PRESIDENT BY RELIGION -PROTESTANTNational Pre-Election Surveys (In %)
23
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VOTER PREFERENCE FOR PRESIDENT BY RELIGION MUSLIMSNational Pre-Election Surveys (In %)
24
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CONFIDENTIALVOTER PREFERENCE FOR PRESIDENT BY RELIGION BORNAGAINNational Pre-Election Surveys (In %)
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VOTER PREFERENCE FOR PRESIDENT BY RELIGION - OTHERSNational Pre-Election Surveys (In %)
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RPDEC09
RPJAN10
RPFEB10
MAJOR AREAS
NCR NORTHLUZ
SOUTHLUZ
VIS MIN
Benigno Simeon NinoyAquino III
[46%] [36%] [34%]
Will definitely still change 13 19 16 26 20 17 13 8
Possibly still change 34 33 35 34 27 36 34 40
Possibly no longer change 16 12 15 15 15 18 13 12
Will definitely no longer
change
37 36 35 25 38 30 39 39
Manuel Manny Villar Jr. [27%] [34%] [32%]
Will definitely still change 12 19 18 21 20 23 20 7
Possibly still change 37 30 35 40 28 40 34 39
Possibly no longer change 16 14 16 12 15 18 17 15
Will definitely no longerchange
35 37 31 27 37 19 29 39
Joseph Erap Estrada [17%] [13%] [16%]
Will definitely still change 14 15 20 33 27 22 19 10
Possibly still change 31 37 30 26 23 35 35 30
Possibly no longer change 18 12 14 13 7 23 4 14
Will definitely no longerchange
38 35 36 28 43 21 41 46
Gilbert Gibo Teodoro Jr. [5%] [5%] [6%]
Will definitely still change 10 13 16 33 9 19 19 6
Possibly still change 42 31 40 46 23 50 41 46
Possibly no longer change 13 13 14 4 11 12 19 21
Will definitely no longerchange
34 42 30 17 57 19 22 2727
VOTE COMMITMENT FOR PRESIDENTIAL CANDIDATENational Pre-Election Surveys (In Col%)Base: Total who voted for particular candidate
Regarding your choice for President of the Philippines, in your opinion, from now until 2010, what is the possibility that you willstill change your mind?
TRUST RATINGS OF SPECIFIC PRESIDENTIABLES
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TRUST RATINGS OF SPECIFIC PRESIDENTIABLESFebruary 16-20, 2010 National Pre-Election Survey[Base: Intend to Vote ] (In Col%)
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RPFEB10
Major Areas Economic Class
NCR NLUZ SLUZ VIS MIN ABC D E
Benigno Noynoy Aquino, III
Much 65 61 60 67 71 64 58 66 64
Undecided 23 26 24 22 19 25 25 22 25
Little 11 13 15 10 9 10 17 11 10
NET +54 +48 +45 +57 +62 +53 +41 +54 +54
Manuel Manny Villar
Much 65 63 65 59 70 68 61 64 71
Undecided 21 20 19 26 20 20 22 23 16
Little 12 16 13 14 10 10 15 12 12
NET +53 +47 +53 +45 +60 +58 +46 +51 +59
Joseph Erap Estrada
Much 36 38 39 37 21 46 26 36 42
Undecided 31 27 31 32 31 32 29 32 28
Little 31 34 29 29 46 21 44 31 29
NET +5 +4 +10 +9 -25 +25 -18 +5 +13
Gilbert Gibo Teodoro
Much 31 34 37 27 36 24 41 31 29
Undecided 34 32 31 39 31 37 25 36 33
Little 30 33 26 29 30 34 32 29 32
NET +1 +1 +11 -2 +5 -10 +9 +2 -3
Net Trust = Very much+ Much Trust minus Little+ Very Little/No Trust
CONFIDENTIAL
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29What do you primarily like about(name of Presidentiable)?
AMONG AQUINO VOTERS[34%]
Not corrupt/will not be corrupt 20
Comes from a good family 17
Being pro-poor/helps the poor 11
Has untainted reputation 8
Trustworthy 8
A good person 6
God-fearing/Religious 5
To continue the legacy of his parents 4
Smart/capable 3
Approachable 3
Has many accomplishments for the country 2
To try his leadership skills 2
Brave/fights for principles 1Has good platforms 1
Hardworking 1
Provides basic social services 1
Shuns politicking 1
Popular/well-known 1
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30What do you primarily dislike about(name of Presidentiable)?
AMONG VOTE
INTENDERS [100%]
Lack of experience/ability 9
Can be dictated upon by others 4
Has few accomplishments for the country 3
Can't stand on his own 3
I don't know him 2
Not yet ready for the presidency 2
Tainted reputation/Involved in anomalies 1
Does not fullfill his promises 1
Not trustworthy 1
Braggart/Arrogant 1
Hacienda Luisita issue 1
Does not like his leadership style 1
His platform is not clear 1
Not pro-poor/Elitist 1
Corrupt 1
Traditional politician 1
None 65
CONFIDENTIAL
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31What do you primarily like about(name of Presidentiable)?
AMONG VILLAR VOTERS[32%]
Being pro-poor/helps the poor 40
Provides assistance to OFWs 13
Trustworthy 6
Not corrupt/will not be corrupt 5
Used to poverty/being poor 5
Provides housing 4A good person 4
Smart/capable 4
Has many accomplishments for the country 3
Approachable 3
Provides basic social services 2
Hardworking 2
To try his leadership skills 1
Has good platforms 1Can increase number of jobs/livelihood 1
Brave/fights for principles 1
Comes from a good family 1
Comes from the same area/province/region/ethnicity 1
Has/can lower the prices of commodities 1
Popular/well-known 1
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32What do you primarily dislike about(name of Presidentiable)?
AMONG VOTE
INTENDERS [100%]
Tainted reputation/Involved in anomalies 13
Corrupt 7
Has too much publicity/advertisements 6
I don't know him 2
Does not fullfill his promises 2Not trustworthy 2
Braggart/Arrogant 2
Already rich 1
Does not like his leadership style 1
Businessman 1
A lackey of the current administration 1Lack of experience/ability 1
Not yet ready for the presidency 0
His platform is not clear 1
Not pro-poor/Elitist 1
None 58
CONFIDENTIAL
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33What do you primarily like about(name of Presidentiable)?
AMONG ESTRADA VOTERS[16%]
Being pro-poor/helps the poor 37
Has become a president 6
Has/can lower the prices of commodities 6
Has many accomplishments for the country 6
Brought peace to Mindanao 6
Provides basic social services 5
A good person 3
Not corrupt/will not be corrupt 3
Trustworthy 3Smart/capable 3
Brave/fights for principles 2
Approachable 2
Provides disaster assistance 1
Provides housing 1
Popular/well-known 1
Can increase number of jobs/livelihood 1
Fights crimes/illegal activities 1Comes from a good family 1
To try his leadership skills 1
To continue the programs of the past administration 1
Provides assistance to OFWs 1
Hardworking 1
Has untainted reputation 1
To clean his name 1
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34What do you primarily dislike about(name of Presidentiable)?
AMONG VOTEINTENDERS [100%]
Corrupt 12
Too old for the presidency 11
Tainted reputation/Involved in anomalies 10
An ex-convict 10
Has too many vices 4
Does not like his leadership style 2
Not trustworthy 2
Has a mistress/mistresses 1
Lack of experience/ability 1
Does not fullfill his promises 1
Can't stand on his own 1
He legalized jueteng/gambling 1
Has few accomplishments for the country 1
Can be dictated upon by others 1
Not pro-poor/Elitist 1
Traditional politician 1
His platform is not clear 1
None 36
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35What do you primarily like about(name of Presidentiable)?
AMONG GIBO VOTERS [6%]
Smart/capable 35
Being pro-poor/helps the poor 17Not corrupt/will not be corrupt 6
Has untainted reputation 5
Trustworthy 5
Has many accomplishments for the country 5
Provides basic social services 3
To continue the programs of the past administration 2
Brave/fights for principles 2
To try his leadership skills 2
Might develop the country 1
Hardworking 1Provides housing 1
Has good platforms 1
A partymate 1
A good person 1
Loyal to parents 1
Shuns politicking 1
Approachable 1
Has/can lower the prices of commodities 1
There won't be communists in the country 1
His youth 1Not a trapo 1
Popular/well-known 1
Fights crimes/illegal activities 1
Provides disaster assistance 1
Provides assistance to OFWs 1
Brought peace to Mindanao 1
Can increase number of jobs/livelihood 1
Comes from a good family 1
Strict 1
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36What do you primarily dislike about(name of Presidentiable)?
AMONG VOTE INTENDERS[100%]
I don't know him 17
A lackey of the current administration 14
Lack of experience/ability 8
Braggart/Arrogant 3
Can be dictated upon by others 2Corrupt 2
Not trustworthy 2
Not yet ready for the presidency 2
Has few accomplishments for the country 1
His platform is not clear 1
Anti-Muslim 1
Not pro-poor/Elitist 1I don't like him 1
Traditional politician 1
Does not like his leadership style 1
None 42
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VOTER PREFERENCE FOR PRESIDENT: PAST WEEKAWARENESS, FAVORABILITY AND AD EXPOSUREFebruary 20-26, 2010 National Pre-Election Survey (In %)
Base: Intend to Vote%Vote % Awarein pastweek
%MuchTrust
%Saw TV
Ad
% LikedTV Ad[Base:Saw
TV Ad]
% HeardRadio Ads
%ReadNews
paper Ads
% SawPosters/
Billboards
%Personal
visit
AQUINO 34 81 65 79 82 16 11 25 1
VILLAR 32 84 65 81 83 18 12 35 2
ESTRADA 16 71 36 67 61 10 8 17 2
TEODORO 6 60 31 57 63 8 6 19 1
GORDON 3 45 22 41 60 5 4 8 0.3
VILLANUEVA 2 31 16 29 57 3 3 4 0.3
ACOSTA 1 5 10 3 54 1 1 1 0.1
PERLAS 0.5 4 6 2 48 1 1 0.4 0.1
MADRIGAL 0.3 29 15 25 43 3 3 4 0
DELOS REYES 0.2 4 7 2 54 1 1 1 0
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VOTER PREFERENCE FOR PRESIDENT: AWARENESS,FAVORABILITY AND AD EXPOSURE VOTE CONVERSION RATES(Total RP)Feb 20-26, 2010 National Pre-Election Survey [Base: Intend to Vote] (In%)
VoteShare
VOTE CONVERSION RATES AMONG THOSE
Aware ofCandidate
WithMuchTrust
WhoWatchedTV ad
WhoLiked
TV ad
WhoHeard
Radio ads
WhoRead
Newspaperads
Who SawPosters/
billboards
Who visitedtheir place
AQUINO 34 36 47 36 41 39 48 43 38
VILLAR 32 33 43 32 37 35 30 36 42
ESTRADA 16 18 39 18 26 21 17 20 30
TEODORO 6 8 17 8 11 11 15 10 11
GORDON 3 4 9 4 7 12 7 0
VILLANUEVA 2 5 12 5 11 8 8 14
ACOSTA 1 2 3 2 0 0 4 0
PERLAS 0.5 4 1 2 0 0 9 0
MADRIGAL 0.3 0.3 1 0.3 1 0 0 0
DELOS REYES 0.2 1 4 2 0 0 0 0
CAMPAIGN SLOGANS OF PRESIDENTIALCONFIDENTIAL
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CAMPAIGN SLOGANS OF PRESIDENTIALCANDIDATESFebruary 20-26, 2010 National Pre-Election Survey (InCol%)Base: Intend to Vote
39
I will show you various campaign slogans of candidates running for President of the Philippines in the coming May 2010 elections.
Please tell me if you
RPJAN10
MAJOR AREAS
NCR NORTH LUZ SOUTHLUZ
VIS MIN
Sipag at Tiyaga
Like 83 82 82 86 82 83
Undecided 11 8 11 8 13 12
Dislike 6 10 7 5 5 5
NET +77 +72 +76 +81 +77 +77
Kung Walang Corrupt, Walang Mahirap
Like 77 75 74 79 74 80
Undecided 15 13 16 11 19 14
Dislike 9 12 10 10 7 6
NET +68 +62 +63 +69 +67 +74
Para sa Mabilis na Pag-ahon Kailangan ng Galing at Talino
Like 70 67 73 68 71 71Undecided 20 17 16 22 21 21
Dislike 10 16 11 10 7 8
NET +61 +51 +62 +59 +64 +63
NET= Like very much/Somewhat like minus Somewhat dislike/Very much dislike
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CAMPAIGN SLOGANS OF PRESIDENTIAL CANDIDATESFebruary 20-26, 2010 National Pre-Election Survey (In Col%)Base: Intend to Vote
40
I will show you various campaign slogans of candidates running for President of the Philippines in the coming May 2010 elections.
Please tell me if you
RPFEB10
MAJOR AREAS
NCR NORTH LUZ SOUTHLUZ
VIS MIN
Pagbabagong Kailangan sa ating Bagumbayan / Stand for Change
Like 60 57 63 59 59 60
Undecided 27 24 23 28 29 27
Dislike 14 19 14 13 12 13NET +46 +38 +49 +45 +46 +47
Bagong Pilipinas, Bagong Pilipino
Like 56 43 58 50 58 63
Undecided 26 30 20 30 28 25
Dislike 18 27 22 20 14 13
NET +37 +16 +36 +30 +45 +50
Kung May ERAP, May Ginhawa!
Like 52 54 54 52 36 63Undecided 25 20 23 27 32 22
Dislike 23 26 23 21 32 15
NET +29 +28 +31 +30 +4 +48
NET= Like very much/Somewhat like minus Somewhat dislike/Very much dislike
CONFIDENTIAL
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SECOND CHOICE FOR PRESIDENTFebruary 20-26, 2010 National Pre-Election Survey (In Col%)Base: Intend to Vote
If ld till h i d h t t f P id t f th Phili i i th i M 2010 l ti
SECONDCHOICE IS... AMONG THOSE WHOSE FIRST CHOICE FOR PRESIDENT IS
AQUINO VILLAR ESTRADA
TEO-DORO
GOR-DON
VILLA-NUEVA
ACOS-TA
PER-LAS MAD-RIGAL
DELOSREYES
UNDE-CIDED
AQUINO 22 34 25 23 25 29 18 16 0 0 5
VILLAR 34 26 25 31 17 19 6 33 25 33 10
ESTRADA 10 10 17 5 5 9 23 0 0 33 9
TEODORO 8 9 7 15 9 7 24 0 37 17 2
GORDON 5 3 1 7 11 5 6 17 0 0 1
VILLANUEVA 2 2 2 0 2 13 0 0 0 0 0
ACOSTA 0.5 0.1 0 0 0 2 6 9 0 0 0
PERLAS 0 0.1 0.2 1 0 0 0 0 0 0 0
MADRIGAL 2 1 1 1 2 2 0 0 13 0 0
DELOS REYES 0.4 0.2 0 0 2 3 0 8 0 17 1
UNDECIDED 16 16 20 18 28 12 17 17 25 0 73
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