Food TrucksRestaurants on wheels
Group Members Ahmed Tamzid Aziz Zenith Fatima Mahamid Rahman Sankar Debnath Sharmin Bonni
Food Truck Large vehicle that is equipped to cook and sell food Ice cream, frozen or prepackaged food etc.
History of food truck
First introduced by a Texas cattle rancher named Charles Goodnight
Started in 1950s that known as mobile canteens were operating outside US Army bases.
Current Trend
Recent few years considerable growth in the US markets Factors like recession, curiosity of the consumers and the
unique character Alternative solutions for High Chefs laid
off from their job
Fast Food Industry in Bangladesh A place for food Enthusiasts 2000 Fast Food Outlets in Bangladesh Around 8 million (Tk) of business is conducted daily
Mobile Food Business in Bangladesh Sudden Growth in food cart business Frequently entry in the market
Opportunity for Food Truck Business Setting cost of restaurant is higher Moderate Purchasing Cost around 20 lacs Additional operational cost 5 lacs
Company Information Name: Food on Wheels Tagline: Good food on wheels Mission:
The food truck aims to serve healthy affordable local food on the go
Vision: Aspire to be the biggest food truck operator in the Bangladesh
Target Market Students, employees and other consumer willing to have
food on the go
Initial Operational Area Bashundhara (1pm- 3pm)
NSU & IUB students Lunch Gulshan Avenue (9am- 12pm)
Covering Breakfast or brunch for office employee
Marketing Mix Product Price
Reasonable pricing Place
Gulshan Avenue & Bashundhara Promotion
Online Marketing (Social Media) Direct Marketing (Brochures) Bonus Packs & Coupons Loyalty Cards
Menu of the food truck Breakfast item:
Sandwich French Toast Waffles Peanut butter and banana on toast Coffee
Lunch Item: Burger (chicken,Beef, Sharma Set Manue (Fried rice with chicken and vegetable) Desert: Ice cream
Menu of the food truck(cntd.) Evening Snacks
1. Sandwich 2.Waffles
3. Shwarma 4. French Fries
5. Coffee
Number Estimates
Initial costs BDT 25,00,000
Monthly costs BDT 2,00,000
Profit 12.5%
SWOT Analysis (Strengths)
A new way to serve consumers
Ability to offer wider food range
Mobility
SWOT Analysis (Weaknesses)
Consumer Acceptance
High Investment
Scarcity of Parking Spaces
SWOT Analysis (Opportunities)
High Expansion Probability
Less Regulation
SWOT Analysis (Threats)
Political Instability
Uncertain Events
Expansion Plan
Increase the number of operating trucks Building relationships with event management firms Expand operation outside Dhaka
Concluding Remarks
Top Related