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A BASIC QUESTION
Who are the realheroes?
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Everyday Heroes
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WIRELESS CAN MAKE ANYONE A HERO!!
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TODAY, LETS GO BEYOND THE TECHNICAL
& EXPLORE THE SAFETY IMPLICATIONS OF 5G
You know5G will be profitable
But where are unknown factors that could cause majorhiccupsor unforeseen benefits?
Where can we put extra time/energyto make 5G a l i fe-saving
too l(not just life-changing)?
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WHO IS SAFE AMERICA?
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One single good idea that grew!
We started by protecting babies & diversified to opportunities toprotect youth, teenagers, boaters, Internet users and drivers of allages
19 years later, were known for putting creative thought topopularizing an issue and making it a cause
We build crusades to save lives globally!
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Past and Current Supporters
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Strengths: Strategic thinking focused on emerging issues(Issue development, coalition-building & public/private sector
partnerships)
Focal points: Transportation (driver training for teens, parents and seniors);
Emergency readiness / drills & alerts; and
Wireless safety (reducing distracted driving w/ texting)
Our aim: Anticipate emerging issues & build networks to deal with
them
SAFE AMERICAS SKILLS
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LETS LOOK AT WHY SAFETY IS IMPORTANT
People value safety today more than ever!
Research shows that people believe
that safety is #1 concern on their minds!
From Asia to Europe to America, disasters dominatethe headlines (I.E. - Oklahoma Tornadoes,
Boston Marathon, Sandy Hook Elementary,
Hurricane Sandy, Haiti earthquake, Katrina,
& SE Asia Tsunami and 9/11
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Greatest Public Safety Concerns
Source: Zogby International Survey
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WHAT ITS ALL ABOUT
5G will enable network technology to add life-saving features via ubi-
computing!
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2G wasaboutvoice
3G wasabout data
4G isaboutvideo
5G will beabout
UbiquitousComputing
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HOW 5G CAN HELP / ITS GOOD SIDE1. Grow EmploymentNew public safety jobs emerge as 911 converts to text messages and
requires analysis of inbound SMS of photos of abuse, real-time crimes committed
2. Enhance EducationUniversities add courses in 5G applications, information analysis, etc.
3. Improve Medicine/HealthEMTs equipped with 3D copiers can set splints rather than transporting person
to a hospital; carbon emissions slow climate change
4. Save Lives / TransportationDramatically reduce #1 killer of mankind: car accidents
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Addressing the
Downsides
Now
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In 6 years, the public hasgrown worried over the
security of their
personal information.
Since 2006, theres been a
gap between the value
people attach toprivacy & their belief
that they control their
personal information.
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CHALLENGE #1: LOSS OF PRIVACY
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UBIQUITOUS COMPUTING EXPANDSLOSS OF PRIVACYData secur i ty & pr ivacy become less possib le as con stant wirelesscompu t ing occurs
- Willdata from your dishwasher, home and car be shared with others
automatically allowing others to keep tabs on everything you think/do?
-As wireless devices can monitor you constantly, will the trust gap grow?
- What happens if the public feels it has no control over their information?
- Will stress cause massive opt outs? Will liability issues grow?
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THE PRIVACY RISK
H o w P e r s o n a l I n f o r m a t i o n W i l l B e U s e d
Key questions in advance of 5G:
1. To what extent will people be able to opt-in and opt-out of systems?
2. What responsibility / liability will manufacturers have to protect users from hackers?
3. What rights will manufacturers have over data produced by their products?
4. What safeguards will be put in place to prevent gathering of personal information
from these devices & then used to discriminate/harm others?
(i.e. - cyber bullying and resultant suicides)
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MORE HEADACHES AHEAD!H o w G o v e r n m e n t s M a y B e T e m p t e d
Democratic governments today
agonize over balancing the
private sectors use of personal
data their products generate &
the publics desire for greater
control over their personal
information
Regulations governing privacy and
data protection vary greatly
Many legislative bodies are
gridlocked over how to write
laws to meet wireless realities
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WHO WILL CONTROL 5G?P E R S O N A L I N F O R M A T I O N S C O N T R O L A N D
U S E B Y G O V E R N M E N T S
Will public sector efficiencies (via 5G) comeat the cost of personal freedom and privacy?
Will 5G both facilitate and increase the ability ofgovernment agencies to monitor citizens activities
and behaviors, via the citizens own mobile devices?
How will device manufacturers and thecommunications industry respond to pressure byauthoritarian regimes seeking to use data thesedevices produce to strengthen police state activities?
In the search for greater efficiencies, will government
planning become more centralized and lessdemocratic?
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AND THEN THE BAD GUYS!H O W C R I M I N A L M I N D S W I L L U S E
P E R S O N A L I N F O R M AT I O N Many people who wouldn't think of running their desktop
PCs withoutantivirus and anti-malware software
dont even consider protecting their phones and
tablets in a similar manner. Its reasonable to expect
that as the number of connected devices increases,
so will vulnerability for cyber crime.
- Deb Shinder, Techrepublic
Corporations and governments will always have
IT and security departments, but
For 5G to grow safely, emphasis needs to be
placed on ensuring newly connected products
are more resilient to cyber attacks!!
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2012 Norton Cybercrime Report
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3 ADDITIONAL RISKS
1. Transportation Safety
2. Health
3. Employment
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RISK #1: TRANSPORTATION
As wireless technology has
become prevalent, issues like
distracted driving surfaced
Unanticipated problems from 5G
dependence could besignificant
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Source: Pew Internet and American Life Project, Teens and Mobile
Phones Survey conducted June 26-Sept. 24, 2009; Centers for
Disease Control and Prevention and Insurance Institute for Highway
Safety
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RISK #1: TRANSPORTATIONO N - B O A R D 5 G E X P A N D S W I T H I N F O T A I N M E N T
C E N T E R S
Many cars now featureinfotainment centersadding connectivity ANDdistractions.
By 2015, GM and AT&T sayChevys, Buicks, GMCs and
Cadillacs will be equipped with4G LTE wireless.
Apple will add Sirito Chevy Spark& Sonics as will BMW, Hondaand Hyundai!
Will this increase pre-occupationwith navigational screens and
other communications??
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RISK #1: TRANSPORTATION T H E F I G H T O V E R S P E C T R U M
Soon, cars will be able to have vehicle-2-vehicle communication
By 2019, DSRC (Dedicated Short-Range Communications) could be a standard
feature in many cars, allowing for direct V2V interaction
The good: NHTSA predicts communication systems can cut 81 % of crashes
Automatic toll paymentAbility to re-route traffic, lessen congestion and improving energy
efficiency
The bad: will wi-fi win out over DSRC in spectrum battle? Could DSRC/computing
cars be interrupted as they pass local wi-fi areas, causing potential traffic
crashes?
And : wi l l cou ntr ies/commu nit ies face upd at ing traf f ic systems? And howwil l this be paid for?
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RISK #2: HEALTHS A V I N G L I V E S B U T AT W H A T C O S T ?
Ubi-computing should spur medical advances that save lives.
Example: a person with an implanted RID chip could trigger an alert
when experiencing a heart attack without doing anything!
Q: How many wireless users wi l l allow
cont inuous mon i tor ing?
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RISK #3: EMPLOYMENTWill History Repeats Itself ??
Since 2000, online news sources have dramatically
decreased media employment
5G could displace workers in medicine, public safety and law enforcement!!
(In US alone, public safety costs half a trillion a year! 15-20% reduction would save billions!!
Imagine governments forced with continuing revenue cuts tempted toslash thousands of jobs!!
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SAFE AMERICAS
INITIAL REALIZATION
While Tech Industry focuses on delivering 5G, someone (other thanGovernments!) needs to look at the implications on the societalside!!!
recognizing that 5Gs societal impact could be more severe thanthe Internets introduction, study (& then action) needs to beginnow!
This is not a North America problem its a GLOBAL ISSUE!!
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THE WORLDSAFE NETWORK: ITS ROLE
Who is thinking about these issues? And, how will we address them?
These issues require advanced socialresearch. WorldSafe is poised to research& address them exploring gaps in social planning.
By 2018, 5G implementation will shift from a technologicalperspective to
a socio logicalperspective .
WorldSafe/Safe America will look at
integrating this technologys advances
while minimizing negative outcomes
and also stressing safety gains.
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OUR APPROACH
1. Study the issues / determine pivotal factors
2. Form an international task force to dialogue on key elements3. Monitor public policy
4. Conduct research on attitudes, acceptance to new features of 5G
5. Create strategies & messages to address key behaviors
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NEXT STEP: 5G TASK FORCE
Co-located in Dresden and Atlanta, its initial goals are:
1. To study 5Gs impact on infrastructure
o Study traffic systems to determine what should be done
o Examine how advanced sprinkler systems might impact (eliminate) public safety
positions
o Suggest where savings might be reallocated
2. Prepare people and systems for changes ahead
3. Suggest refinements & safeguards (medicine, EMTs, police, fire, 911, etc.)
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CHANGING PERSPECTIVES
Yesterdays Education Authority: Teachers
Today/Tomorrows: Google
Yesterdays Competitors: GM, Toyota, Ford
Tomorrows Competitors: Wi-Fi (Cisco, Qualcomm) vs. Auto Alliance (GM, Toyota,Ford)
2-4Gs unexpected impact: Texting, while driving / cyber bullying
5Gs potential impact: Life-saving ubiquitous computing interrupted(in Vehicle-2-vehicle communications as it passes a
Starbucks)
or Or having private data on cloud hacked; and identities
revealedvia visual recognition software (problems for CIA, FBI, etc.)
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