Majestic Research Services
and Solutions Ltd.
Company Presentation November 2016
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Disclaimer
This presentation and the accompanying slides (the “Presentation”), which have been prepared by Majestic Research Services and Solutions Limited
(the “Company/MRSS India”), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to
purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment
whatsoever. No offering of securities of the MRSS India will be made except by means of a statutory offering document containing detailed information
about the Company.
This Presentation has been prepared by MRSS India based on information and data which MRSS India considers reliable, but MRSS India makes no
representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and
reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may
consider material. Any liability in respect of the contents of or any omission from, this Presentation is expressly excluded.
Certain matters discussed in this Presentation may contain statements regarding MRSS India’s market opportunity and business prospects that are
individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to
known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include the effect of economic and
political conditions in India, and outside India, new regulations and government policies that might impact the business of MRSS India, the general
state of the Indian economy and the management’s ability to implement its strategy. The MRSS India’s actual results, levels of activity, performance or
achievements could differ materially and adversely from results expressed in or implied by this Presentation. MRSS India assumes no obligation to
update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties based on
this Presentation are not adopted by the MRSS India and MRSS India is not responsible for such third party statements and projections.
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Content
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20
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MRSS Introduction
Business overview
Industry Trends
Techniques We Use
Our Clients
Our Promoters & Executive Board
Financial Highlights
The Road Ahead
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39 Awards and Ratings
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MRSS Introduction
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Brief Introduction
• MRSS INDIA subsidiary of Majestic MRSS Pvt. Ltd. is largest domestic full-service independent Market Research
Agency in India
• Service offerings across value chain including a wide range of Qualitative and Quantitative Research Services in India
and internationally.
• Expertise in communities. mobile and online panels for quicker and richer contact with consumers.
• Lead by experienced management, domain experts and researchers
• Rely exhaustively on usage of technology for data acquisition thereby ensuring reliability, external validity and faster
turnaround time.
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Business overview
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Growing Importance of Market Research
Audiences are
increasingly screen,
platform and
device agnostic
Consumers are buying
in new ways, across new
channels
Clients’ information
and insights needs
are increasing
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Our Business Model : Workflow
MRSS India has a robust business model with defined workflows to ensure a timely and efficient delivery of Services.
Business Development
Presentation/ Proposal
Project execution RFQ
MRSS India generates new clients by a variety of methods including:
The pre-engagement
process begins with
MRSS India receiving
a Request For
Quotation (RFQ) from
potential customers.
MRSS India prepares a presentation/proposal consisting of:
Once the mandate is won, the
experienced qualitative and/or
quantitative teams in the
respective geographies will run
the project.
deliverables
on completion
The Company usually
approaches larger
international corporates.
The engagement success is usually
dependent on the quality of the
proposal, price, relationship with client
and the track record of the firm.
Source: Management disclosures
50% payment upfront
Remaining
50% payment
Project Costing
Study duration
Targeted
pitching to short listed
potential clients
Regular
participation in events
Reduction in credit risk
Design &
methodology of study
Study
Word of mouth
Its brand name in the market
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Our Service Offerings : Presence Across Domains
Comprehensive suite of end to end service offerings
MRSS India offers a broad suite of customized solutions that cater to business at various stages of product development or l aunch. The Company focuses on market research, advertising research, brand research and consumer research, but also offers an array of other research services to assist companies in de veloping more successful products and stronger brands. From pre-production market sizing to post-product launch monitoring, MRSS India has the appropriate resources and regional expertise to provide tailored solutions for its clients.
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New Product
Development &
Testing
Mobile & Real- Time Data Analytics
Sensory & Ideation
Brand Communications
Tracking & Monitoring
Market Scoping
Pre-product
development stage
Product development & optimization Advertising & product
positioning
Post-product launch monitoring
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Consumer 3D
Consumption
landscaping
Usage &
attitude studies
Sensory
Consumer
Conjoint analysis
Volumetrics
Sensory Lab
Emotion measurement
studies
Perception analyser
Advt. Effectiveness
Brand health tracking
Mystery shopping
Eye tracking
Wakoopa (Path to Purchase)
Curious Mobile Analytics
Brand communications
Sensory & Ideation
Market scoping
Source: Management disclosures
Tracking & Monitoring
Mobile & real-time data analytics
New product development & testing
End-to-end service
offerings
Wide array of research
methods
Specifically tailored
solutions
Quantitative and Qualitative Outputs
Value to clients
Services offered
Broad Suite of End-to-End Research Service Offerings
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Post-product launch monitoring
Advertising & product positioning
Product development & optimization
Pre-product development stage
Industry Trends
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Industry Trends
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Region-wise Breakup
Latin America
4% Africa 1%
Asia Pacific 13%
Europe 37%
North America
44%
Middle East 1%
Latin America Africa Asia Pacific
Europe North America Middle East
Global Market Research Turnover 2015, US$Mn
39672
43575
46245
44350
36000
38000
40000
42000
44000
46000
48000
2012 2013 2014 2015
Source : Esomar 2016 Report
Asia Pacific is one of the most optimistic regions
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Region-wise Growth Rates 2015 India Market Research Turnover (US$Mn)
249
263
252
267
258
240
245
250
255
260
265
270
2011 2012 2013 2014 2015
10.70%
5.30%
2.70% 3.30% 3.20%
5.10%
3.50%
0.00%
5.00%
10.00%
15.00%
LatinAmerica
Africa AsiaPacific
Europe NorthAmerica
MiddleEast
World
Source : Esomar 2016 Report
India Ranked 17th as Per Market Size
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Market Research Spend as % of Total Advertisement Spend
4%
4%
13% 12% 11%
25%
0%
5%
10%
15%
20%
25%
30%
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
India China France Germany USA United Kingdom
Ad Spend MR Turnover MR as % of Ad Spend
Source : Esomar 2016 Report
India Ranked 17th as Per Market Size
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Spend By Client Type (%)
Consumer Non-
Durables 80%
Consumer Durables
4%
Automotive 12%
Pharma 4%
Consumer Non-Durables Consumer Durables
Automotive Pharmaceutical
49%
10%
3%
1%
9%
5%
4%
1%
13%
5%
0% 20% 40% 60%
Manufacturing
Retail (incld. Oil)
Financial Services
Utilities
Telecom & ICT
Govt. & Non-Profit
Media & Ent.
Advt. Agencies
Research Institutes
Others
Source : Esomar 2016 Report
Spend By Client Type : Manufacturing (%)
Techniques We Use
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Quantitative Techniques
Face to Face Interview Online Survey Perception Analyser
CATI & CAPI
SMS Based Survey Eye Tracker
Neuroscience Digital Behaviour Tracking Communities Sensorial MR
Social Media Listening Facial Recognition
Indoor Audience Management
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Qualitative Techniques
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02
03
04
05 06
07
08
09
10 Focus Group Discussions
Extended Creativity Groups
Conflict Groups
In-Home Interviews
In Store Interviews
Ethnographic Approaches
Dyad/Triad
Exit Interviews
Gang Surveys
Online Focus Groups
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Our Clients
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Across Industry Verticals
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Our Team
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Our Promoters & Executive Board
A dynamic personality from the field of Market Research. Professional experience in Procter & Gamble India Ltd, MRAS, Dun & Bradstreet. Last role with AC Nielsen where he spent over a decade, and left as MD South Asia and Greater China 2007-08. An alumnus of Jamnalal Bajaj Institute of Management Studies. Has worked as a partner with MRAS Burke, Smart Spaces. A member of Market Research Society, London, Managing Committee at MRSI, the Brand Protection Committee at FICCI
Sarang Panchal Managing Director
A visionary and entrepreneur working in the field of Market Research from the last 20 years with a mission to excel in the Industry with trust and confidence. Co-founder of Majestic Group, Asia’s Largest Independent Full Service Market Research Firm. Extremely good understanding of global markets - Extensive interactions with the US from the east to the west coast. International Features Editor for QRCA VIEWS, a publication of QRCA (Qualitative Research Consultants Association). Associations with ESOMAR, AEMRI, MSPA, WAPOR, AIAI, FICCI, CII, ePHMRA, AQR
Raj Sharma Chairman & CFO
Executive Director of Majestic Group with exceptional experience in the field of marketing with fortune 500 companies
Juris Doctor (JD) from Duke Law School BA in Economics from UCLA. Close relationships with several FTSE 100 and
Fortune 500 companies. Has close relationships with some of the largest Market research firms in the world including
various arms of The WPP group, The VNU group and The Omnicom Group
Sandeep Bhatia Executive Director
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Our Team
Mr. Rajesh Kumar (Head of Public Sector Practise)
Rajesh has a Market Research career spanning 36 years, spent in reputed organizations like L&T, Voltas & Tata
Motors. Joined Tata Motors in 1986 and was responsible for setting up Market Research Department from scratch. He
has conducted surveys on Need-based segmentation of SUV & MUV markets, and on forecasting relative shares of
cars operating on different fuels for different fuel prices.
Mr. Chandramauli Guin (Head Government Practice)
Chandramouli Guin has 20 years of rich experience in market research & business advisory services across industry,
trade & development sectors in India for leading private enterprises, government and international funding agencies.
His core competency lies in Skill Development, Textile, Agriculture and allied industries, Automobiles, Infrastructure,
Oil and Gas, Power, Chemicals and Petro Chemicals, Consumer Durables, Environmental Science, Food Processing
FMCG (limited), Pharmaceuticals, Housing and Real Estate, Travel & Tourism industry etc.
Dr. Manish Ganvir (Vice President - Insight sciences)
Dr. Manish has 13 years of rich experience in areas of market research and consumer insights. His experience spans
both qualitative and quantitative researches in sectors such as Auto, FMCG, Insurance, Media, OTC and Pharma. He
has expertise in marketing / advertising campaigns, NPD, media buying and activation. He also has training in
sensory evaluation and has managed evaluation and expert sensory panels.
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Our Team
Jyoti Katke (Head – Client Servicing)
Jyoti comes with a wealth of research and leadership experience across sectors. Jyoti has over 14 years of research
experience across sectors working with Market Research companies like Nielsen and Market Probe.Her range of
experience includes handling research projects for industry segments such as BFSI, Auto, Agri, Chemicals and
petrochemicals, Engineering, Pharma, Paper and packaging, Textile and several other service industries and
successful handling of 200+ clients in a span of 15 years. Jyoti 's main activities are to utilize her project management
skills from a large variety of research methodologies to manage one of MRSS India’s customized research teams, to
build value added research services for MRSS India’s current and potential clients.
Satish Belani (Measurement Science Guru)
Satish has over 25 years of work experience in Market Research Analytics, multivariate & Conjoint analysis. He was
the Director Operations, South Asia at Nielsen and responsible for all Data analysis delivery, training, recruitment and
helping client service in project design and management. He is a IBM certified SPSS Modeler (A Data Mining
Software) Professional. A member on MRSI panel to develop new SEC system. In Nielsen he won Global Excellence
Award for Pricing Research on Reverse BPTO (Brand Price Trade Off).Satish has a degree in M. Phil & specialization
in Laser Physics from Mumbai University and research at BARC. He has also completed a certificate course in Data
Analysis for Marketing Decisions from IIM (A).
Iftekhar Shaikh (Senior Research Manager)
Iftekhar has 9+ years experience in the core market research with successful track record of delivering best research
solutions to Indian and MNC clients.Expertise in B2C, B2B & Agri Research Analysis, Consulting, Relationship
Management and business development.Main areas of focus being projects related to Brand Awareness, , Market
analysis, Opportunity assessment, Customer satisfaction studies, Consumer U&A, Customer segmentation,,
Competitive intelligence and Strategy formulation.Prior to joining MRSS India, Iftekhar has worked with leading
companies like Nielsen and Market Probe.
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Our Team
Meghna Mathur (Project Head)
Meghna has over 12 years of work experience in IT, Media research and Planning. Her expertise spans across IT
Programming and consulting, Media research and campaign planning. She has worked extensively on TV
measurement system, indepth quantitative analysis of TV viewing habits and competition. She has also been involved
with the holistic campaign planning across print, TV, digital and radio for Telecom, FMCG and Media
Dr. Srikant Patel (Head – Social Research Practice)
Dr. Srikant has over 20 years of work experience in Social Research. He started his career with Free University of
Berlin as a Senior Research Associate. Subsequently he joined Nielsen and IMRB-International. Prior to joining MRSS
India, he was heading the National Statistics Division of IMRB-International. His range of experience includes servicing
key clients like the World Bank, UN agencies, INGOs, Bills and Melinda Gates Foundation, Ministry of Health and
Family Welfare, Ministry of Rural Development, DFID, International Centre for Research on Women, University of North
Carolina, Plan India, Centre for Good Governance, Office of the Registered General of India, IPE Global, Cairns Energy
India Ltd., etc. His key expertise includes conceptualization, developing research design, formulating methodologies,
planning and project management.
Jyotsana Bohra (Engagement Manager - Qualitative)
Jyotsana has 9 years of research experience in Pharmaceutical industry, ranging from making presentation on critical
customer and market trends, analyzing customer needs, perceptions and behavior through combination of proprietary
and syndicated customer research studies. She is involved in end-to-end process of Market Research studies, right
from developing research questionnaires, analyzing and interpreting the data to preparing deliverables with useful
insights from the findings.
She has done B.Sc in Biology from Lachoo Memorial College of Science and Technology Rajasthan and her Post
Graduate Programme in Finance and Marketing from Indian Institute of Planning and Entrepreneurship Management,
New Delhi.
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Financials
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Financial Snapshot
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STATEMENT OF PROFIT & LOSS FOR THE HALF-YEAR ENDED 30th SEPTEMPER 2016
Financial Highlights
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55.08
111.30
53.95
94.71
0.00
20.00
40.00
60.00
80.00
100.00
120.00
FY15 FY16 H1FY16 H1FY17
Standalone Revenue (Rs. Million)
5.33
19.00
7.72
16.89
0.00
5.00
10.00
15.00
20.00
25.00
FY15 FY16 H1FY16 H1FY17
Profit After Tax (Rs. Million)
Financial Highlights
14.1%
25.3%
20.7%
27.1%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
FY15 FY16 H1FY16 H1FY17
Profit Before Tax (%)
9.7%
17.1%
14.3%
17.8%
0.0%
5.0%
10.0%
15.0%
20.0%
FY15 FY16 H1FY16 H1FY17
Profit After Tax (%)
19.0%
26.9%
23.6%
29.5%
0.0%
10.0%
20.0%
30.0%
FY15 FY16 H1FY16 H1FY17
EBITDA Margin (%)
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11.47
29.92
12.74
27.93
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
FY15 FY16 H1FY16 H1FY17
EBITDA (Rs. Million)
Financial Highlights
1.8
5.0
2.2
4.1
0
2
4
6
8
FY15 FY16 H1FY16 H1FY17
Earnings Per Share (Rs.)
12.3
16.3
13.5
20.4
0
5
10
15
20
25
FY15 FY16 H1FY16 H1FY17
Book Value Per Share (Rs.)
17.7%
39.9%
18.1%
27.7%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
FY15 FY16 H1FY16 H1FY17
Return on Capital Employed (%)
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14.5%
28.4%
15.7%
20.1%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
FY15 FY16 H1FY16 H1FY17
Return on Networth (%)
Share Holding Pattern
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Promoter & Promoter Group 72.83%
Public 27.17%
Share Holding Patter As on 30th September 2016
The Road Ahead
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Industry Outlook
Consumers admit to
technology
dependence
With digital India
initiative, Industry has
huge potential to grow
Global Market for
market research is
growing
exponentially due
to digital revolution
India sitting on cusp
of digital revolution:
Ravi Shankar Prasad
A B C D
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Future Growth Drivers
INORGANIC ORGANIC ( Linear)
Tripling Human Resource
Acquiring New Technologies
Acquisitions
ORGANIC (Non Linear)
Syndicated Research: Productisation of Services.
Market research online communities
Industrial research reports
Social Research and opinion polls
Business to Government Sector.
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Strong potential for growth in the region
Plans to implement strategic initiatives for growth
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B2G segment
Tripling Human
Resources
And Acquiring New
Technologies
Forming strategic
alliances and
acquisitions
Syndicated
Research
1
2
3
4
Awards and Ratings
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Future Growth Drivers
SMERA Rating of
SE-1A
( Highest
performance and
financials ratings )
Digital Market Research Agency of the year at the Mobile & Digital Marketing Summit
CMO - Digital Innovation Award.
Raj Sharma, Chairman, MRSS INDIA Ltd. won Digital Entrepreneur award at the Mobile & Digital Marketing Summit
MRSS India ranked in top 50 most valuable consultant companies by 'Insight Success'.
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Future Growth Drivers
Objective : To become the largest and most profitable Independent Asian MR agency by FY 2018
Strategic intent : Continue to drive sustainable exponential growth in revenues and profits over next decade.
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• Images used in this presentation are for representation purpose only.
Thank You MRSSIndia
Tel: 91-22-2652 7276 / 91-9819845085
Email: [email protected]
Website: www.mrssindia.com
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