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Magento Marketplace + Xcelerate Partner Program October 19, 2016
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Agenda 1 Magento’s Reach and Presence
2 Marketplace Updates & Momentum
3 Xcelerate Partner Program
4 Extension Quality Program
5 Policies & Programs
6 Resources
7 Q&A
© 2016 Magento, Inc. Page | 3
260KMerchants
300Top-Tier Solution &
Technology Partners
130K+Developers
5,800 Certified
$50B+Enabled
Commerce
3100+Enterprise Customers
1000+Solution
Implementers
#1Platform
in B2B & B2C
Magento’s ReachIs Unequaled
Magento’s open platform allows us to build an ecosystem that no competitor can replicate
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#1 Global Digital Commerce Platform
MAGENTO HAS 25% GLOBAL MARKET SHARE
Source: Magento global penetration, 262,000 active Magento sites across 145 countries; source: BuiltWith, June 2016.
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We Serve Every Major Industry/VerticalRe
tail
& Fa
shio
n
Med
ia &
Pu
blis
hing
Trav
el &
Ho
spita
lity
Cons
umer
Serv
ices
Bran
ded
Man
ufac
ture
rs
Fin
Serv
ices
Gov
ernm
ent
Educ
atio
n
Softw
are
Heal
thca
re
Utilit
ies
Telc
o
CPG
Gro
cery
Who
lesa
le
Life
Sci
ence
s/
Phar
ma
High
Tec
h
Indu
stria
l M
anuf
actu
ring
Ener
gy
Agric
ultu
re
Busi
ness
Serv
ices
B2C B2C & B2B B2B
OUR PARTNER ECO-SYSTEM GIVES US UNRIVALED VERTICAL EXPERTISE AND DEPTH
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Marketplace Mission
Make the discovery, purchase & use of high-quality Magento extensions a delightful experience for Magento customers.
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Accelerating Magento, one extension at a time…
ExtensionBuilders
ExtensionCurators
The official extension store.
Opportunity & ROI
Build Recommendati-
ons
Tools & Resources
Approvalwithout
surprises!
Demand Generation
Dashboard & Insights
ExtensionBuyers
Delightful Storefront
Personalized Discovery
Curated Collections
Reviews & Ratings
Try, Buy & LoveManage
Recommendati-ons
Design Excellence
Increase Awareness
Process Optimization
Support & Engagement
Extension Quality
ProgramInsights &
Billing
+
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Marketplace Momentum Key Milestones
April2016 June2016 July2016 August2016 September2016 October2016
LaunchedMagentoMarketplacewith 150Magento 2extensions
200M2ExtensionsonMarketplace
300M2ExtensionsonMarketplace
LaunchMagento1Extension
May2016
LaunchednewCategories
Improvedsearch
experience
500M2ExtensionsonMarketplace
Increasedtraffictositeby45%
AutomaticPayouts&Reportsfordevelopers
LaunchedXceleratePartner
Program
NewMarketplacehomepage
TopQualityBadge
AddedBusinessReviewinL1
400M2ExtensionsonMarketplace
ImprovementstoReviewProcess
ImprovementstoCodeValidation
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Marketplace Momentum: Growth Since Launch
2x Daily traffic to Marketplace
Visitors
10x Sales volume growth
Sales
4x Extensions live in Marketplace
Extensions
10x Revenue Share for Marketplace and Developers
Rev Share
$185 Average sales price for one-time paid extensions
ASP
582 Extensions live in Marketplace
Extensions
10% Marketplace visitors converted into Marketplace buyers
Conversion
70% Extensions on Marketplace are one-time paid extensions
Paid Extensions
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Marketplace Roadmap
Leads Sharingto/from
Partners
Developer Portal -
Submissions, Approvals & Dashboards
Re-imagined Marketplace Experience on Magento
Cloud
Marketplace @ M2.x Admin
Security Scanning by
Veracode
Recurring Billing for Partners
Rev Share Payout
Automation
Top Extensions Connect EOL Sandbox A/B Tests &
OptimizationsDiscounts &
Bundles
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Marketplace – Future Experiences
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2 Xcelerate - Technology Partner Program
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Who Are Our Technology Partners?
Premier
Select
Registered
Deeply integrated with Magento, for merchant ease of implementation and choice Top tier partner
technology within strategic categories, for merchant flexibility and growth
Marketplace partner extensions vetted for quality, for merchant confidence and security
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What Benefits Do the Partners Get?
Premier
Select
Registered
• Marketplace Listing• Level 1 Quality Check• Marketplace Promotion
• Levels 1 & 2 Quality Checks
• Select Partner Badge• Joint Marketing
Activities• Internal Magento
Activities• Priority Sponsor
Bookings • Magento Referrals
• Merchant Admin Panel Listing
• Dedicated Magento.com Landing Page
• Premier Partner Badge• Deeper Co-Marketing
Opportunities• Magento Referrals
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What Partner Level Is Right For You?
Premier
Select
Registered
Developers who want to leverage the Magento Marketplace and promote their extensions
ISVs, payment and hosting companies, and top developers who want topartner with Magento
Global technology companies who want to deepen their Magento product integrations and co-marketing activities
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Premier Technology Partners
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Select Technology Partners
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Driving Demand for Developers
Featured Partners & Promos
Tip Blogs
Marketplace Emails
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What Partners Can Contribute• Guest Blog Posts (Premier & Select)• Co-Branded White Papers (Premier & Select)• Webinars (Premier, Select Pending Availability)• Customer Success Stories (Premier, Select & Registered)
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3 Extension Quality Program (EQP)
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Extension Quality Program
1Submit
Extension
2Level 1 Review
3Welcome to Marketplace
4Level 2 Review
5Top Quality
Badge
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Extension Quality ProgramLevel 2 Quality CheckLevel 1 Quality Check
Auto Check for All Extensions
Technical ReviewPackage validation
Essential coding standards
Antivirus and malware
Plagiarism check
Security check
Verification for Premier & Select Partners
Documentation reviewDeep code review
Security checkQ A check
Business Review
Marketing Review Level 2 Partners receive a Top Quality banner
Contact: [email protected]
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4 Marketplace Policies
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Refunds• Most refunds are due to failed extension
installation processes and confusion as to whether or not it is the latest version available
• Best way to avoid refunds are by providing:– Installation guides– Demo videos– Quick responses to support inquiries
• Developers will be notified of refund requests and consulted on resolutions
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Developing for Magento Enterprise Edition
• CAN sell Extensions for EE• Must pass L2 Review
Premier & Select Partners
• CANNOT sell Extensions for EE• Unless approved for dev EE license (for a fee) via the Xcelerate Partner
Program• Must pass L2 Review
Registered Partners
Contact: [email protected]
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Reasons for Rejecting Extensions✗ Plagiarism
✗ Security Issues (Malware)
✗ Violation of Magento coding standards
✗ Lack of functionality enhancements
✗ Having a $0 (free) extension does not qualify as functionally different
✗ Surplus of extensions in a specific collection
✗ Adherence to marketing guidelines
✗ Missing required business information
Approximately 20 extensions are rejected per week
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How to be Successful on Marketplace
• Demo Videos• Success Stories• Content• SEO• SEM• Pricing Extensions Appropriately
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5 Resources
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Resources§ Marketplace User Guide§ FAQs§ Revenue Share§ Xcelerate Partner Program§ Extension Quality Program§ Submission Guidelines
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Thank you! [email protected]
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Q & A
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