LUCY ZHANG San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/designdesigner | programmer
EDUCATION
Boston UniversityBachelor of Fine Arts, Graphic DesignMinors: Computer Science, Japanese Language & Literature
WORK EXPERIENCE
Insight Global @ Facebook, San Francisco, CACommunication DesignerApril 2020 – Present
» Designing policy-related communications across Facebook products and services.
» Producing on-brand visuals to support compelling storytelling.
» Creating iconography and infographics to effectively communicate complex ideas.
McKesson, San Francisco, CAGraphic DesignerJune 2017 – January 2020
» Refreshed the brand look-and-feel to meet standards expected of a Fortune 7 company.
» Set new standards for white papers & reports by developing the enterprise’s visual design system for print & digital media.
» Designed on-brand creative deliverables for executive meetings, internal campaigns, and leadership conferences.
» Designed and developed internal-facing web pages and microsites.
» Maintained and optimized the enterprise’s Marketo email templates.
VIZ Media, San Francisco, CAGraphic Design InternJanuary 2017 – June 2017
» Assisted senior designers with book layouts, promotional materials, and package designs of world-renowned anime and manga series.
» Streamlined localization process by prepping key artwork and carrying out proof revisions.
» Reduced project turnarounds by automating tedious tasks using scripts.
» Created B-to-B & B-to-C marketing materials. » Prepared files and plates for press printing.
Mugar Greene Scholars, Boston, MAGraphic DesignerSeptember 2014 – May 2016
» Designed posters, animations, and blog content for library events and holidays.
PROJECTS
McKesson Brand RefreshRefreshed the visual design system of a top (#7) Fortune 500 company and produced 150+ pages of print & digital design templates for the enterprise.
McKesson Virtual Vision CenterDesigned and produced an interactive digital experience detailing McKesson’s business segments and brand story.
McKesson Marketo Template Mobile OptimizationOptimized components of a modular email template to be mobile-responsive and consistent on all email clients.
McKesson Tone of Voice GuidelinesDesigned a 50-page booklet with guidelines and curated examples of the company’s new writing style.
BFA Senior Thesis: The BakuDeveloped an augmented reality exhibit of a mythical creature implemented with computer vision features.
SKILLS
Design: Sketch, Adobe XD, Photoshop, Illustrator, InDesign, Dreamweaver, Lightroom Classic, After Effects, Keynote, PowerPoint, Branding & Identity, Visual Design Systems, Typography, Animation, Motion Graphics, Infographics
Programming: Java, Python, HTML, CSS, Javascript, jQueryLanguages: English, Chinese (Cantonese), Japanese
CAREER OBJECTIVE
A designer in love with programming—my ideal role would allow me to utilize both skillsets, with a focus in design systems, branding, and front-end development.
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
PORTFOLIO SAMPLES
2014 – 2019
Branding
Interactive
Full portfolio available online at:misasoup.net/design
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
MCKESSON VOICE GUIDELINES
50-page booklet with guidelines, tips, and curated examples of McKesson’s new brand voice. Average Flesch-Kincaid readability scores across the enterprise have improved nearly 20 points since its release.
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
MCKESSON VIRTUAL VISION CENTER
Interactive, UX/UI
Interactive experience detailing McKesson’s brand history and key business segments. This experience was created out of a need for a digital version of McKesson’s in-person Vision Center tours for potential customers and new employees. I designed and produced high-fidelity interactive prototypes in Keynote for final development in BrightSign.
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
MCKESSON BRAND REFRESH
Print, Visual Design Systems
Look-and-feel refresh for a Fortune 7 brand. I revamped the visual design system and produced 150+ pages of print & digital design templates for the enterprise.
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
CORPORATE RESPONSIBILITY REPORT
35-page annual report focused on topics that impact the company, the environment, and society. Working with copywriters, I created a report that embraced McKesson’s refreshed look-and-feel and new brand voice.
Check out the full report here:misasoup.net/mck-crr-fy18
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
MCKESSON.COM NAVIGATION BAR
Web & Mobile, UX/UI
Redesign proposal for the main navigation bar of the McKesson global site. The aim was to create a new look that was not only on-brand but also met UX/UI and accessibility standards. Animated prototypes were created in Adobe XD.
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
PRESIDENT’S CLUB
Print, Web, Branding
20-page travel guide booklet with insert card and registration webpage for President’s Club—an annual overseas networking event for McKesson’s top 200 sales performers and select executives.
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
ENTERPRISE POWERPOINTS
Infographic, Digital
Infographic slides and documents designed in Microsoft Powerpoint for use through-out the enterprise. Having on-brand documents and infographics that content-users could edit on their own simiplied revision process and enabled sustainable, iterable designs that were less reliant on designers.
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
BONE MARROW DRIVE CAMPAIGN
Print, Web, Branding
A series of flyers, cards, stickers, and digital graphics for McKesson’s Bone Marrow Drive campaign. The campaign ran during the holiday season, however, the design had to be non-denomination as per company policy. The drive hit its 5,000 donor milestone after the campaign launch.
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
INNOVATION HANGAR
Print, Branding
Rack card and staff badges for a new non-profit museum focusing on innovation, art, and history.
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
THE BAKU
Interactive Installation
My BFA senior thesis project combining my interest in Japanese mythology with my love for interactive design. This augmented reality exhibit was the culmination of a year’s worth of research and experimentation with design and programming.
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
T S Z I L 7 O
Interactive Installation
A self-portrait exploring texture and color. Inspired by Tetris, there are over 120 movable pieces, each unique and mounted with parts of symbolic imagery.
San Francisco, CA 94133415 - 816 - 2658 | [email protected]/in/misasoup | misasoup.net/design
LUCY ZHANGdesigner | programmer
RAINING CATS...
Digital Printmaking
A series of three prints representing the chaos of my life as a struggling college student. From the top-left, proceeding clockwise: Falling, Tangled, and Sinking.
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