Raising the Profile of
Physical Activity:
A Public Health Prevention
Opportunity?
Louise Robbins GreaterSport
24th November 2016
www.greatersport.co.uk
Physical Activity – the wonder drug
www.greatersport.co.uk
GM Physical Activity Journey
Launch of GM
Moving Blueprint
Health & Social Care Devolved
powers announced
Association ofGM Leisure &Culture Trusts
formed
Nov ‘15Jan ‘14 Feb ‘15Nov ‘14
GM Devolution agreement announced
Feb ‘15
GM Moving leadership &
strategy development group formed
July ‘15 Dec ‘15 Feb ‘16 July ‘16
SE & GMCA / NHS in GM signed MOU
GM stakeholder meeting
Taking Charge: 5 Year plan for
HSC in GM
GM PA and Sport Commissioning pilot with Sport
England
www.greatersport.co.uk
Policy and Strategic Opportunity
Creating a culture and environment where an active choice is the normal choice
BELIEF
Sport and physical activity benefits people and
communities, a nice to have!
From….
Physical activity and sport as a key contributor to economic and social growth
To….
www.greatersport.co.uk
GM Moving: Blueprint for Physical
Activity and Sport in Greater Manchester
• Established new strategic
partnerships at GM level
• Developed 10 pledges that
partners endorsed
• Created a movement in GM
around the potential of
physical activity to support
wider outcomes
• Supported local strategic plans
• Provided visibility for physical
activity and sport
Stakeholders
www.greatersport.co.uk
Transport investing in health outcomes
Cycling and Walking
www.greatersport.co.uk
Taking Charge
www.greatersport.co.uk
Physical Activity Services – why not?
Evidence? Narrative? Long timescales for ROI?
Complex PA messages and guidance
www.greatersport.co.uk
Complex PA provider landscape
13 Leisure & Culture
Trusts
1 Association of
Greater Manchester
Leisure & Culture
Trusts
www.greatersport.co.uk
PA & Sport: Opportunity & Demand
Creating a lifelong sporting habit
GMCA, NHS in GM & Sport England MOU
www.greatersport.co.uk
Contact me at GreaterSport
Louise Robbins
Development Manager (Physical Activity)
07740 883080
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