LORACMarketing PlanIn Korea
What is the LORAC?
1.Top 5 MakeUp BRAND in USA
2. BRAND CONCEPT : Pure &Naturalism / Oil & Fragrance - Free
3. The best makeup Artist in Hollywood Carol Shaw created the LORAC on 1990
4. All of the Sephora 270Branch instored
5. Target : Yuppie in WASP
How to challenge in KoreaWhat do we want in Korea?
- Ten million dollars sell?
So, how we get the goals?
- Only, Brand Image!
What Brand Image LORAC has in Korea?
- Absolutely NOT!
So, how we get the ten million dollars sell?
- It is only possible that LORAC`s Brand Image must build up.
- So, how we build up LORAC`s Brand Image
.
How to build up
BRAND IMAGE
1. Mega Trend in Market / , ,
,
.
Blue Ocean .
2. Can we make Brand Image in On-Line . , World Wide No1 .
Communication Tool Media On-line Media .
Media On-line New Media .
! .
3. How to communicate LORAC`s Message The law of Leadership
The law of Category
Only LORAC Real Unique Concept .
LORAC ..
The law of the Mind
The law of Perception
. LORAC ?
/ UNIQUE , UNIQUE
The law of Focus
.
LORAC BRAND
What to build up BRAND IMAGE
KISS
? KISS ,
What,
,
What .
, , .
, , .
What .
?
KISS ?
LORAC Another One
KISS ?
KISS MakeUp
LORAC
Reason/why
MakeUp LORAC MakeUp KISS .
KISS LORAC .
LORAC Slogan Strategy
KISS is seal of Love
LORAC is the seal of KISS
MakeUp LORAC MakeUp KISS .
KISS LORAC.
KISS Me LORAC
KISS & MakeUp LORAC
MakeUp LORAC MakeUp KISS .
KISS LORAC.
KISS LORAC
KISS LORAC
MakeUp LORAC MakeUp KISS .
KISS LORAC.
LORAC Lip Polish Amuse
MakeUp LORAC MakeUp KISS .
KISS LORAC.
LORAC Sheer Wash
MakeUp LORAC MakeUp KISS .
KISS LORAC.
KISS LORAC Lip Polish Delicious
MakeUp LORAC MakeUp KISS .
KISS LORAC.
KISS ORGASM LORAC Sheer Wash
MakeUp LORAC MakeUp KISS .
KISS LORAC.
SEX LORAC Lip Polish Revel
MakeUp LORAC MakeUp KISS .
KISS LORAC.
Kiss LORAC
MakeUp LORAC MakeUp KISS .
KISS LORAC.
KISS LORAC Sheer Wash
MakeUp LORAC MakeUp KISS .
KISS LORAC.
KISS LORACKISS LORAC
KISS LORAC KISS LORAC
MakeUp LORAC MakeUp KISS .
KISS LORAC.
Valentein Day KISS Valentein Day KISS
Chrismas Eve KISS Chrismas Eve KISS
MakeUp LORAC MakeUp KISS .
KISS LORAC.
MakeUp
LORAC LORAC LORAC LORAC LORAC LORAC LORAC LORAC
Product Slogan
LORAC Oil-Free Wet/Dry Powder MakeUp
KISS-Free Oil Free MakeUp
LORAC Sheer Wash
MakeUp LORAC MakeUp KISS .
KISS LORAC.
Fantastic KISS LORAC Lip/Cheek Sheer Shimmer
All of Kiss, LORAC Point MakeUp Kit
Hawaian LORAC Gloss Stick
MakeUp LORAC MakeUp KISS .
KISS LORAC.
KISS LORAC Lips&Cheek Tint Cherry
- LORAC Mascara
LORAC Face Powder
Lip Gloss Cherish
Lip Gloss Luscious
Lip Gloss Pink
LORAC Portable Paints Bronzed
LORAC Portable Paints Sunkissed
LORAC Oil-Free Luminizer
LORAC Eye Shadow/Liner
LORAC Blush
Chorale For KissLORAC Sheer Lipstick
Orchestra For KissLORAC Cream Lipstick
, LORAC Oil-Free Neutralizer
LORAC STAR
Lip Polish Slogan
Lip Polish Da Bomb
Lip Polish Groovy Fruits
Lip Polish Amuse
Lip Polish Beauty
Lip Polish Bliss
Lip Polish Celebrate
Lip Polish Delecious
Lip Polish Kiss
Lip Polish Luv
Erotic Lip Polish Revel
Lip Polish Shine
Lip Polish Sizzle
Lip Polish Tease
Lip Polish Tender
Lip Polish Tickle
Lip Polish Touch
LORAC Copy Platform Carol ShawCarol Shaw Oil & Fragrance -Free .
, LORAC LORAC Carol Show .
ROLAC Carol Show , .
, LORAC , .
MakeUp LORAC MakeUp KISS .
KISS LORAC.
KISS CONTENTS KISS EVENT
/(,)LORAC Lip Polish ?() / / KISS
KISS
! , , . ~
KISS
. !
KISS
10
. . . . . . . . , .
KISS 1. Bird Kiss . ? ? .2. Cross Kiss . . ? . ? . ?3. Hamburg Kiss Deep Kiss . , . . , . . . . ?4. Air Cleaning Kiss . . ?5. Sliding Kiss . . .6. Inside Kiss . . ?7. Wrestler Kiss . . . . . .8. Tongue Training Kiss . . . ? . .9. French Kiss ? , . ? . . . ? . ?
KISS
Web MKT KISS : Kiss is seal of love()
1. : 'The Kiss' 2. 3. 7 (1,2) . , 5 10 How to French Kiss
4. ... Would a Kiss in any other form be as sweet? 1000 5. : ' '... Kiss and tell 8 6. N
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