T H I S J U S T I N .
Confidential information. Share only with express authorization of López Martí Miami - LMMiami.com
We solve old marketing problems in new ways.
In English, Spanish or espanglish.
North & south of the border.
Creating, developing & executing cross-platform, multicultural marketing initiatives, experiences & modules that merge traditional & new media.
We are small, nimble and verycompetitive.
In price as well as in spirit.
Working as a task force for largershops is our bread and butter.
In the following slides you will seewhat we’ve been up to over the lastcouple years.
“Whatsapp” Click on link to view:https://vimeo.com/116865310
“Squeeze” Click on link to view:https://vimeo.com/116865318
“Ketchup” Click on link to view:https://vimeo.com/116865315
“Pool” Click on link to view:https://vimeo.com/116865313
Client & agency from Miami shoot campaign in Shenzhen, China, to be aired in
France, with directors from Argentina, models from Croatia, Serbia & Ukraine.
The campaign was unveiled during CES in Las Vegas, arguably the largest and most
important global showcase for consumer electronics.
A mass & social major marketing push in Europe by Miami-based DDM Brands and its
France-based European Partner Avenir Telecom to build awareness and momentum
for Yezz, its fast-growing brand of mobile devices with various operating systems: Billy
(Windows), Andy (Android), Foxy (Firefox).
The target audience: global-minded teens, young adults and early adopters, who find
shiny new objects irresistible yet are highly demanding and savvy when it comes to
spending their hard-earned disposable income in new gadgets. These consumers can
seem existentially voracious in their appetite for new technology but they don’t
compromise on quality or design.
A comprehensive branded, experiential and social
content initiative unveiled in MWC 2015 in Barcelona,
Spain, arguably the largest & most important global
showcase for all things mobile & mobile-industry related.
Have a taste of it here: https://vimeo.com/121084592
And here: www.yezzara.com
!
! !
An initiative within Google's Advanced Technology & Projects (ATAP) group, Project
Ara aims to create an open modular smartphone platform with massive
accessibility, democratizing the mobile industry by doing for hardware, what the
Android platform has done for software: lowering the barriers of entry, creating a
diverse ecosystem of developers, and therefore, increasing the pace of innovation.
The target audience: multicultural early adopters who find shiny new objects
irresistible yet are highly demanding and savvy when it comes to spending their
hard-earned disposable income in new gadgets. These consumers can seem
existentially voracious in their appetite for new technology but they don’t
compromise on quality or design.
We not only advice our client on how to communicate and market its inventory.
Apart from strategizing, conceiving and executing the communication campaign,
we are also chipping in with ideas to develop new mobile products and new
business models to go to market. It’s truly an inspiring challenge that far exceeds
the usual scope of work of a so-called ad agency.
!
We not only advice our client on how to communicate and market its inventory.
Apart from strategizing, conceiving and executing the communication campaign,
we are also chipping in with ideas to develop new mobile products and new
business models to go to market. It’s truly an inspiring challenge that far exceeds
the usual scope of work of a so-called ad agency.
!
Coca-ColaSecret Formula campaign for US multicultural teens.
Coca-Cola’s Secret Ingredient # 38 Fanhancer.
The enhancer of fans.
Winner of the Coca-Cola North America 2010 Marketing
Excellence Award in the digital category (our apologies to
Sapient, Crispin, Porter & Bogusky, Wieden & Kennedy and
the remaining dozens of agencies in Coca-Cola’s roster
whose asses we kicked).
Please peruse at pleasure, click here: https://vimeo.com/24698281
B A Happy PlayerCoca-Cola + Burger King + Guitar Hero + Kmart
activation
A multiplatform digital & retail engagement effort by four blue
chip brands with high traction among teenagers. The sweet
spot in the middle of social media, experiential and POS.
Coke & BK Play invite Guitar Hero fans to enjoy their favorite
videogame online from any computer with the keyboard stickers
obtained with a BK meal. No console needed. Unless you win a
console by submitting your BK coupon to Kmart.
Please peruse at pleasure, click here:http://www.facebook.com/media/set/?set=a.245677642135524.52822.179926838710605&type=1
Coca-Cola World Cup 2010The Longest Celebration Global Activation
This US based campaign generated a whopping 13% of the
entire global traffic to Coca-Cola’s “Longest Celebration”
digital platform, built for Coca-Cola’s sponsorship of the FIFA
World Cup South Africa 2010.
Totally unexpected from a country that perennially gives the
cold shoulder to soccer.
Check it out, click here: http://www.pluralandpartners.com/clients/scpf/cocacola/20100902_ojodeiberoamerica/
Golfonía Coca-Cola, la Sinfonía de Goles.
-Golfonía Coca-Cola, la Sinfonía de Goles. The "symphony of goals" is a soundboard/mixer/musical instrument that allows users to create their own "música futbolera" (cobranded with Univisión):
Golfonía Coca-Cola iPhone app:
http://itunes.apple.com/us/app/golfonia-by-coca-cola/id438024872?mt=8
Partnership for a Drug Free America HablaConTusHijos.org
The Partnership for a Drug Free America needed a two-
pronged (on line & on air) strategic & creative push to engage
Hispanic teens and their parents in conversations about
drugs. Moms & Dads spend quite some time in front of the
TV. Their children, however, spend way more time online (and
on the streets), therefore: http://www.youtube.com/watch?v=lWnCoXJxRsc&feature=channel_video_title
Not too sure about the results, but they run dozens of
campaigns every year and this is one of a handful they are
prominently featuring on their annual report.
Flor de Caña Rum - Nicaragua te quiere
Can we work with limited budgets? You bet. But it takes, pardon our French, cojones. And a powerful insight.Flor de Caña rum, the pride of Nicaragua, has no marketing dollars to compete against the Diageos, Pernod Ricards & Brown Formans of this world. But it has something the aforementioned corporations don’t. Cojones, of course. And an ultra loyal base of bilingual Nicaraguans (in & outside the father land) that are more than willing to promote their rum. A motivated grassroots army of selfless brand ambassadors and evangelists. Money simply cannot buy this type of passionate commitment: http://www.facebook.com/nicaraguatequiere
Ideal Image - A Day In The Life Of Karina Smirnoff
Laser hair removal is a fast-growing category in the multibillion dollar personal care industry. Ideal Image, one of the leading brands in the business, is betting big on raising its profile nationally with a sultry ad campaign featuring Karina Smirnoff, last season’s winner on Dancing with the Stars.
Branding + direct response. Social platforms + e-commerce. Impressions + conversion. Marketing + entertainment. Branded content + call-to-action. Adbiz + showbiz.The best of all worlds is possible.
Watch the campaign here: https://vimeo.com/41580781
The Global Period Project - GlobalPeriod.com
A crazy social media initiative our
friends at the Procter & Gamble
Social Media Lab never got
around to funding.
An attempt at balancing
hormones, emotions and digital
content.
Is there a positive side to the
menstrual period?
Can we overcome the taboo, the
stigma, the biological karma?
Can we synchronize the
menstrual periods of millions of
women around the planet?
We can try.
For starters, frequent and timely
menstruations mean good health.
They might as well be the
emotional connections to create a
global community of female
power.
Join the club and see for yourself,
log on to globalperiod.com
Our work is heavily digital with a strong incidence in social, retail & experiential engagement, the latter being a territory that, in our humble opinion, many marketers and agencies tend to ignore at their own peril.
We strongly believe that the right combination of digital content & POS makes for bulletproof marketing magic.
Cumple tu sueño. Haz que tu negocio llegue al mundo importando y exportando a más de 210 países de la forma más rápida y eficaz, con entrega express a las 10:30 en EE UU y a las 12:00 dentro de América Latina*. Con DHL Express ninguna aduana detendrá tu sueño.
* Restricciones aplican en algunos países.
TU SUEÑA, NOSOTROS CUMPLIMOS.
LO IMPORTANTE EN LOS NEGOCIOS ES PERSUADIR, ESPECIALMENTE A UNO MISMO.
EMPRENDEDOR SE NACE.PERO TAMBIÉN SE HACE.
Cumple tu sueño. Haz que tu negocio llegue al mundo importando y exportando a más de 210 países de la forma más rápida y eficaz, con entrega express a las 10:30 en EE UU y a las 12:00 dentro de América Latina*. Con DHL Express ninguna aduana detendrá tu sueño.
* Restricciones aplican en algunos países.
TU SUEÑA, NOSOTROS CUMPLIMOS.
Cumple tu sueño. Haz que tu negocio llegue al mundo importando y exportando a más de 210 países de la forma más rápida y eficaz, con entrega express a las 10:30 en EE UU y a las 12:00 dentro de América Latina*. Con DHL Express ninguna aduana detendrá tu sueño.
* Restricciones aplican en algunos países.
TU SUEÑA, NOSOTROS CUMPLIMOS.
NUNCA DEJES DE INSISTIR,NUNCA DEJES DE INSISTIR.
Make your dream a reality. Trade your products and services with the world by importing and exporting to more than 210 countries quickly and easily.* With DHL Express, no geographical border can stop the possibilities you envision for your business.
www.dhl-smeworld.com
AN ENTREPRENEUR’S CREDO
NEVER STOP INSISTING.NEVER STOP INSISTING.
*Restrictions apply in some countries.
YOU DREAM, WE DELIVER.
DHL_EN_NeverStop_1_3_page.indd 1 9/8/08 11:01:45 AM
Make your dream a reality. Trade your products and services with the world by importing and exporting to more than 210 countries quickly and easily.* With DHL Express, no geographical border can stop the possibilities you envision for your business.
www.dhl-smeworld.com
AN ENTREPRENEUR’S CREDO
SOME ENTREPRENEURS ARE BORN TO BE.OTHERS ARE SELF-MADE.
*Restrictions apply in some countries.
YOU DREAM, WE DELIVER.
DHL_EN_Entrepreneur_Full4C.indd 1 9/8/08 11:01:18 AM
DHLYou dream, we deliver - Tú sueña, nosotros entregamos
DHL - Cobbler - Spanish versionhttp://www.youtube.com/watch?v=J5NSEXI-Ebk
DHL - Cobbler - English versionhttp://www.youtube.com/watch?v=hIEwSgJsk1A-
DHL - Surf - English versionhttp://www.youtube.com/watch?v=n0cDyV2Q8dI
DHL - Surf - Spanish versionhttp://www.youtube.com/watch?v=lwss7D9uS9I
-DHL - Art - English versionhttp://www.youtube.com/watch?v=vI0MaAbmFlk
DHL - Art - Spanish versionhttp://www.youtube.com/watch?v=-777dGVXKC8
Confidential information. Share only with express authorization of Atkins López Martí - www.AtkinsLopezMarti.com
More Coke stuff
Coca-Cola - Secret Ingredient Cross-Platform Campaign - An Overview
http://www.youtube.com/watch?v=vvjyaEhl2nw
Coca-Cola - Secret Ingredient Campaign - Fanhancer - Dylan Fanimal
http://www.youtube.com/watch?v=VTSkHcmOD_8
Coca-Cola - There's no such thing as an over the top fan
http://www.youtube.com/watch?v=OiSi9S45GCM
Coca-Cola - Brittney, American Sign Language
http://www.youtube.com/watch?v=KqsDywPfMv4
Coca-Cola - Secret Ingredient Campaign - Vince - Fanny pack
http://www.youtube.com/watch?v=mrX2jKBvTVw
Yet more Coke stuff
Coca-Cola - Secret Ingredient Campaign - Josh - Fanarcissist
http://www.youtube.com/watch?v=435i-QuKbK8
Coca-Cola - Secret Ingredient Campaign - Peyton - Fan enough
http://www.youtube.com/watch?v=IsHqt641CA8-
Coca-Cola - Secret Ingredient Campaign - Ross - Fan Club
http://www.youtube.com/watch?v=l4oKqreFfRo
Coca-Cola - Secret Ingredient Campaign - Jo BFFF
http://www.youtube.com/watch?v=gBPTzkEYMO4
Coca-Cola - Mouths - Taste & refreshment 4 all of fankind
http://www.youtube.com/watch?v=RBu3hZPYDPI
Coca-Cola - Larisa - World traveler
http://www.youtube.com/watch?v=kIdJHwn8xhw
Subway Restaurants
Subway Restaurants - Fat 4 free - Grasa Gratishttp://www.youtube.com/watch?v=6rujZIJlAIU
Subway Restaurants - Overzealous motherhttp://www.youtube.com/watch?v=ZEfSj1sd_Nk
Big Brothers Big Sisters
Big Brothers Big Sisters - El momento crucial - español/Spanishhttp://www.youtube.com/watch?v=fsSWDHZ0_YQ
Big Brothers Big Sisters - The Crucial Moment - English/ingléshttp://www.youtube.com/watch?v=SOLBv7jyY8M
Ocean Drive magazine
Ocean Drive magazine - Deliveryhttp://www.youtube.com/watch?v=lCyxzVkyZUg
Way more stuff here.
Confidential information. Share only with express authorization of López Martí Miami. LMMiami.com
http://www.youtube.com/0productivity
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