Looking to Find Value for Your Value
Propositions?
Consider these areas that can
make a difference
Digital Spark Marketing
How do you make a
difference to someone who
has infinite choice?
Digital Spark Marketing
How Customers Perceive Value
Experiences they receive
Price they pay
In comparison to competing alternatives
Digital Spark Marketing
VPs are based on insights that you gain about your customers, competition, and your changing market conditions
Digital Spark Marketing
Consider These Sources of Customer
Value for Your VP
Digital Spark Marketing
Value in Customer Collaboration
Digital Spark Marketing
Value in Customer Service
Digital Spark Marketing
Value in Guarantee No Questions Asked
Digital Spark Marketing
Value in Piece of Mind
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Value in Market Trust
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Value in New Ways of Doing
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Value in Being the Very Best in What You Do
Digital Spark Marketing
Employ Twitter to instantly connect
users with in-house technical
experts
Value in Customer Communications Experience
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Value in Having and Sharing the Best Expertise
Many successes = many referrals
Quality, innovations, patents, awards
Domain expertise built trust
Digital Spark Marketing
FINAL THOUGHTS
Digital Spark Marketing
The most important concept that a market-focused
organization pursues is that of end result benefit.
- Lanning/Phillips
Digital Spark Marketing
Thank You !
www.digitalsparkmarketing.com
Digitalspark.tumblr.com
Twitter: @mikeschoultz
Digital Spark Marketing
Digital Spark Marketing
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