Looking Good in PrintLinda Rhodes
Virginia ConferenceDirector of Communications
Printwhat?
NewslettersWorship bulletins
BrochuresAdvertisingDirect Mail
Flyers
Why do it?
Develop Mission Statement Mission StatementGoals and objectivesTarget audiences
Key elements:1. Content2. Appearance3. Production4. Distribution
1. Content:
1. Content:a. Hard news
1. Content:a. Hard newsb. Features
1. Content:a. Hard newsb. Featuresc. Editorial/Opinions
1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columns
1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columnse. Events/Calendar
1. Content:a. Hard newsb. Featuresc. Editorial/Opinionsd. Columnse. Events/Calendarf. Fillers
Writing Style:
Writing Style:1. Conversational
Writing Style:1. Conversational2. Simple, direct sentences
Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H
Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice
Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid
Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid6. Uniform style
Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid6. Uniform style7. Define acronyms
Writing Style:1. Conversational2. Simple, direct sentences3. 5 Ws + H4. Active voice5. Inverted pyramid6. Uniform style7. Define acronyms8. Inclusive language
2. Appearance:
2. Appearance:a. Page size
2. Appearance:a. Page sizeb. Number of pages
2. Appearance:a. Page sizeb. Number of pagesc. Paper
2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flag
2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular items
2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Folios
2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Foliosg. Table of contents
2. Appearance:a. Page sizeb. Number of pagesc. Paperd. Name/Flage. Regular itemsf. Foliosg. Table of contentsh. Typeface
Objective is to make iteasy to read.Help directthe reader
Principles of Layout/Design:
Principles of Layout/Design:1. Contrast
Principles of Layout/Design:1. Contrast2. Repetition
Principles of Layout/Design:1. Contrast2. Repetition3. Alignment
Principles of Layout/Design:1. Contrast2. Repetition3. Alignment4. Proximity
Layout:
Layout:1. Simple, not boring
Layout:1. Simple, not boring2. Same thing in same place
Layout:1. Simple, not boring2. Same thing in same place3. Column width
Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces
Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces5. Photos/art
Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces5. Photos/art6. Contrast
Layout:1. Simple, not boring2. Same thing in same place3. Column width4. Type faces5. Photos/art6. Contrast7. Consistency
Newsletter No-No’s
1. Never underline typeset text
Newsletter No-No’s
2. AVOID ALL CAPITAL BODY TEXT. IT IS VERY DIFFICULT TO READ. EVEN ALL CAP HEADLINES ARE TOUGH.
Newsletter No-No’s
3. Don’t put two spaces after a period.
Newsletter No-No’s
4. Don’t use so many different type faces in ONE newsletter that it looks like a cut-and-paste ransom note!
Stick to one or two type faces.Get variety with bold, condensed and italic versions of the same type face.
Newsletter No-No’s
5. NEVER print body copy in color. (Limit printing headlines in color.)
Better use of color is for rules, bullets, line art, masthead, logo, etc.
Newsletter No-No’s
6. Don’t overuse tints and screens. Make sure copy can be read through any screen.
Newsletter No-No’s 7. Don’t run text over artwork or graphicsBecause it’s hard to read!!!
Newsletter No-No’s 8. Avoid naked copy
Newsletter No-No’s 9. Don’t bump boxes …… or multi-column headlines
Newsletter No-No’s 10. Don’t go gray …
… Break up type with Graphics/photos Subheads Drop caps Bullets Rules Boxes Screens
Newsletter No-No’s 11. Avoid too small headlines
Should be significantly largerthan body text
Not all same size More important = larger
(top of page)
Newsletter No-No’s 12. Avoid label headlines
Need subject, action verb
3. Production:a. Computer softwareb. Reproductionc. Paper
UMC.org/NewsinPews
News in PewsUnited Methodist News Service News Desk
(615) [email protected]
4. Distribution:a. Frequencyb. Timelinessc. Pick up/deliver
E-NewsletterConstant Contact
www.constantcontact.com(866) 876-8464
E-NewsletterMail Chimp
www.mailchimp.com
Other resources: www.UMCom.org/RethinkChurch
www.UMCom.org/RethinkChurch
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