SupportLondon’s AirAmbulance
London’s Air AmbulanceAnnual Review 2014/15
As a charity, it is onlythrough the supportof the community weserve that we cansave the lives ofcritically injuredpeople in London.Thank you.
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Page
Chairman’s Report 4
Chief Executive Officer’s Report 6
Medical Director’s Report 8
A Year in Highlights 10
2014 Mission Map 11
About London’s Air Ambulance 12
Our NHS Partners 13
Our Mission & Values 14
Delivering on Our Mission 15
Our Strategic Objectives 16
Sharing Medical Innovation Through the Media 17
Our Patients 18
The Institute of Pre-Hospital Care 20
Patient Liaison Nurse 21
Our Supporters 22
Our Corporate Supporters 24
Our Trust, Foundation & Livery Company Supporters 25
Our Finances 26
Thank You to Our Sponsors & Patrons 27
Thank You to Our Supporters 28
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Contents
Our Trustees
Mark Vickers (Chairman)
Sam Walker (Deputy Chairman)
Dr Gareth Davies
(Chairman until August 2014)
Maxine Jordan
Paul Lavender
Professor David Lockey
Dr Anne Weaver
(resigned July 2014)
Michael Weiss
(resigned April 2015)
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The provision of world classpre-hospital care to the people of
London remains at the root of everythingwe do. Our mission is to deliver highly
professional medical treatment tocritically injured patients. The supreme
skills of our pilots and firecrews, and theoutstanding performance of our ChiefExecutive and his management team,
and the dedication and commitment ofour staff and volunteers make up an
organisation of which our manystakeholders can be justifiably proud.
We have achieved a huge amount over a short time but we
cannot be complacent and there is still a great deal of work to
be done for London’s Air Ambulance to establish and maintain
its status as one of the pre-eminent air ambulance charities in
the world.
I am delighted to report that this last financial year has been
one of transformational success for the charity. The
significant investments that have been made in the
organisation over the last 24 months have started to yield
material dividends and the charity has delivered a very
healthy financial performance across all of its key metrics.
Aggregate consolidated income increased by £3,279,880
representing a year-on year increase of 68.3% and the
charity has returned to a state of financial surplus after the
loss that was incurred in the prior year.
The impact of our positive financial performance has been
felt across London as we successfully delivered on a number
of strategic initiatives, not least the introduction of extended
daylight flying hours in March 2015, which has enabled us to
reach a further 67 critically injured patients by air in the first
summer of operation. Our brand new rapid response and
fundraising car fleet was also finalised and became
operational during the year in review. Our financial surplus
has allowed the Trustees to pursue the objective of
sustainability for the charity, as we have increased our
operational reserve cover from 2.5 months to 2.9 months.
Additionally we have set aside a proportion of funds to be
applied towards settlement of the balloon payment, which
falls due under the current aircraft financing arrangement in
December 2017.
Chairman’s Report
5
We are thrilled to have now completed the purchase of our
second MD902 Explorer helicopter, which occurred post this
review period. Whilst this is a truly exciting development for
London, we still have much work to do to get the aircraft ready
for UK HEMS operations and we look forward to sharing an
operational date with our supporters in due course.
All of these initiatives are helping to create a more robust and
resilient emergency medical service for the capital, thereby
helping us to fulfil our mission of providing our patients with the
world’s most effective pre-hospital care. The challenge for the
organisation now is to re-set the strategy for the coming years
and we are actively progressing in this regard, alongside our
key partners, notably Barts Health NHS Trust and the London
Ambulance Service. Notwithstanding our strong financial
performance this year, the cost of operating and delivering the
service, with extended daylight flying hours and a second
helicopter, will increase by £1.2 million p.a. Therefore the focus
on fundraising and income generation remains relentless as we
drive towards financial sustainability.
The charity sector has been subjected to some close scrutiny
in recent times, against a backdrop of negative media stories
and diminishing public perception. The Board of Trustees at
London’s Air Ambulance have recognised that it needs to
continue evolving, both in support of an increasingly dynamic
and fast-growing charity, but also to ensure that it is
appropriately focused on governance, risk and resource
allocation. The Board itself is in the process of being re-
constituted, not only in terms of personnel but also in terms
of its governance framework and, since my appointment as
Chairman, we have implemented a Board Charter, a Code of
Conduct and appropriate terms of reference so that we can
continue to comply with the various regulatory bodies that
oversee our business operations, and that we can continue
to be transparent and accountable in all that we do. As a
charitable organisation working in partnership with public
sector bodies, such as the NHS, we believe in and indeed
welcome an appropriate level of challenge and scrutiny from
donors, partners and stakeholders alike. With a re-formed
Board of Trustees in place, I am increasingly confident that
we can stand up to such scrutiny and that we can support
London’s Air Ambulance in the ongoing delivery of its mission
and public benefit to the people of London.
On behalf of the Board of Trustees, I would like to say a
heartfelt ‘thank you’ to all our supporters, both existing and
new, for their generosity and trust. We are humbled by your
support and remain committed to be the very best that we
can be in looking after our patients and delivering world class
care at every opportunity.
Mark Vickers
ChairmanLondon’s Air Ambulance
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Financial year 2014/15 was a highlysuccessful one for London's AirAmbulance. When I joined theorganisation in late 2012, there weresome key areas of focus for me as CEOthat I felt were pre-requisites for us to beconsidered a high performing charitythat could stand alongside the world-class standards already set by ourclinical and operational teams.
There needed to be a more
clearly defined strategy; a
meaningful investment
in our people and our
infrastructure and,
ultimately, a
heightened
purpose and clarity
to our
communications,
both internally and
externally to our
supporters and
stakeholders. In turn, all of
that needed to be underpinned by a
cohesive income generation plan that both diversified our
revenues and enhanced the quality of those streams through a
relentless approach to cultivating sustainable and mutually
reinforcing partnerships.
I am therefore thrilled to be able to update you on our progress
in this annual report. Strategically, we delivered on our promise
to extend our daylight flying hours to sunset each day in the
summer for the first time in our history; and through the 'Your
London, Your Helicopter' fundraising campaign, we are closer
than ever to realising our aspiration of getting a second
helicopter into operation for London. At the time of writing, we
have raised, or had pledged, almost £4 million towards our
target of £6 million.
Our investment in people is also paying dividends, and we have
attracted significant talent to the organisation in this timeframe,
as well as developing the people that we have. Our employees
are required to live our values of Passion, Teamwork,
Resilience, Transparency, Excellence and Professionalism and
this has been built into our performance management
frameworks, all aligned to our strategy and mission. We are
developing a track record of promoting from within, and we will
be undertaking further initiatives in the coming year to help
develop a pipeline of talent for the challenges ahead, including
participating in sector wide graduate and diversity initiatives.
Our internal communications strategy has developed at pace
over the year in review and there are a variety of internal
platforms in place that facilitate the dissemination of information
and progress. Externally, we believe our brand is emerging as a
trustworthy and dynamic one in the social sector. Our digital
and social media footprint is growing and we continue to build
constructive relationships with both print and broadcast media.
Chief Executive Officer’s Report
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Ultimately I am most proud of how all of the above has
dovetailed to deliver the charity's most successful ever
fundraising year. Our audited accounts show that we raised a
total of £8,082,060 in consolidated income to the year ending
31st March 2015, an increase of 68.3% on the previous year.
Due to the investments alluded to above, and accounting for a
material increase in pro-bono professional services, our
consolidated costs also rose during the same period, to a total
of £6,050,368, albeit at the much slower incremental rate of
25.6% over the previous year.
As our Chairman rightly states, earlier in this Review, the charity
sector is very much under the spotlight at this juncture and
stories of fundraising malpractice, weak governance and
breaches to data protection are now front page tabloid news.
Public perception of charities is at its lowest point for seven
years, according to sector research. Against this backdrop I am
therefore particularly delighted with our financial performance in
this financial year. Whilst we continue to innovate in the
fundraising arena and drive more commercial revenues into our
business model, we constantly review our practices and
procedures to ensure that we are engaging with our supporters
in a way that is ethical and moral and which go beyond the
thresholds laid out by our regulatory bodies, including the
Charities Commission and the Gambling Commission (for our
society lottery scheme). We are members of the Fundraising
Review Standards Board and we take our approach to
supporter engagement and fundraising very seriously.
I would like to say a special thank you to all those that
volunteer their time and skills to London’s Air Ambulance as
without you there is so much that we couldn’t get done and
the charity simply wouldn’t be on the positive path that it
currently is without your contribution.
Thank you to all our supporters who have helped make this
financial year such a standout success. Everything we do is
focused on providing our patients with the best possible outcome
and we endeavour to remember that our life saving service is
mandated by you, the people of London and for your benefit.
I am truly excited by the next stage of our development, and I
would like to personally place on record my thanks to the team
here at London’s Air Ambulance, including clinicians who
volunteer their time through our Emeritus programme; for your
unwavering commitment, passion and ambition for the service.
Ours is a truly rewarding and humbling charity to be associated
with and I am deeply privileged to be your CEO.
Graham Hodgkin
CEOLondon’s Air Ambulance
The global problem of serious injury, or‘trauma’, remains the biggest cause ofdeath in people under the age of 45 inthe UK. The partnership betweenLondon’s Air Ambulance, Barts HealthNHS Trust and the London AmbulanceService goes from strength to strengthin leading the challenge to this disease,not just in London but throughout theUK and the rest of the world.
This year, we performed the
world’s first pre-hospital
Resuscitative Endovascular
Balloon Occlusion of the
Aorta (REBOA). This
procedure is used to
control catastrophic
pelvic bleeding, an
injury that is most
commonly associated
with serious cycling
incidents and falls from
significant heights.
This new technique allows us to
prevent a patient from bleeding to death before they reach
hospital. This is a ground breaking initiative and one of the
most notable developments in pre-hospital care since we
pioneered pre-hospital thoracotomy (open heart surgery) at
the roadside. REBOA has already saved the lives of people in
London and will go on to benefit many others through the UK
and beyond as the procedure is taken up by other services.
The introduction of extended daylight flying hours has also
been a significant development for the service. For seriously
injured patients every second counts and getting to their side
as soon as possible is vital, the London’s Air Ambulance
helicopter makes this possible. We are getting to more patients
and in a more timely and effective way. The impact of extended
daylight flying hours cannot be understated.
The Institute of Pre-hospital Care at London’s Air Ambulance
has provided a powerful platform for research, innovation and
education in pre-hospital care. 2014/15 has been a pivotal year
for The Institute, with the very first cohort of students accepted
to the UK’s first Intercalated BSc degree in Pre-Hospital
Medicine. Delivered in partnership with Queen Mary University
London the course is an unprecedented opportunity to develop
the specialty field of pre-hospital emergency medicine.
I have no doubt the incredible financial boost which the charity
has delivered this year will translate into lives saved in London
and beyond as we continue to innovate and lead the world in
pre-hospital emergency care.
Thank you for your generosity,
Dr Gareth DaviesTrustee & Medical DirectorLondon’s Air Ambulance
Medical Director’s Report
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A Year inHighlights
Public appeal for a 2nd helicopter -‘Your London, Your Helicopter’
campaign launched
Life-saving dispatchapp launched
Documentary series:Over 3 million watched our work
Daylight flying hours extendedWorld’s first pre-hospital
REBOA performed
London Freemasons pledge £2 milliontowards the 2nd helicopter campaign
New livery of rapid responsecars revealed
Awarded £1,000,000 byChancellor of Exchequer
Charles Newitt, ChiefOperating Officer appointed
Autumn Reception with City LiveryCompanies at Barber-Surgeons’ Hall
£120,000 raised atSilver Gala Ball10
In 2014 our advancedtrauma doctors andparamedics treated
1806PATIENTS
Havering36Redbridge40
Enfield69Barnet55
Haringey66
WalthamForest57
Hillingdon82 Ealing67
Hounslow9
Richmondupon Thames45
Barking &Dagenham44
Kingston19
Sutton21
Merton17
Lambeth93Wandsworth41
Kensington& Chelsea43
Southwark47
Lewisham66
Greenwich55Bexley31
Croydon66
Bromley56
OutsideLondon30
Harrow32Brent55 Camden51
Westminster 120Hammersmith
& Fulham 38
Islington45 Newham76Hackney101
TowerHamlets104City Of
London 29
2014 Mission Map
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London’s Air Ambulance is the charitythat delivers an advanced trauma teamto critically injured people in London inpartnership with Barts Health NHS Trustand the London Ambulance Service.
The service provides pre-hospitalmedical care at the scene of the incidentand serves the 10 million people thatlive, work and travel within the M25.
Based at The Royal London Hospital and founded in 1989, the
service operates 24/7 with the single helicopter operating in
daylight and rapid response cars taking over at night or
adverse weather conditions.
The team, which at all times includes an advanced trauma
doctor and paramedic, perform advanced medical interventions
normally only found in the hospital emergency department in
time critical, life threatening situations. Missions commonly
involve serious road traffic collisions, falls from height, industrial
accidents, assaults and injuries on the rail network.
The Physician Response Unit car, staffed by a doctor and a
London Ambulance Service paramedic carries specialist
drugs and equipment to treat a range of medical incidents
including patients who suffer from cardiac arrest. A high level
of diagnostics and treatment can be initiated on-scene, giving
the optimal outcome for the patient and often avoiding
admission to an Emergency Department and use of an
ambulance asset with many patients receiving diagnosis or
treatment in their home or community.
London’s Air Ambulance has an international reputation for
clinical excellence and delivers pioneering procedures which
have been adopted across the world, including pre-hospital
open heart surgery, blood transfusion and now REBOA.
About London’s Air Ambulance
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The longstanding partnerships we havewith Barts Health NHS Trust and theLondon Ambulance Service areinvaluable to our work.
Barts Health NHS Trust provides direct financial support and
the helipad facility at The Royal London Hospital, our
operational home. It also employs and remunerates the
advanced trauma doctors who are seconded to the service.
The London Ambulance Service similarly provides funded
paramedics who are seconded to the service.
As part of their duty roster with us, seconded paramedics
rotate to operate from the London Ambulance Service
Emergency Operating Centre and are responsible for
dispatching us to the most critically injured people in London;
our service simply cannot be delivered without them.
London Ambulance Service
Our NHS Partners
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MissionOur mission is to provide our patients with the world’smost innovative and effective pre-hospital care.
ValuesOur values sit at the centre of everything we do.
PassionWe believe that our passion drives us and makes our
organisation unique.
TeamworkWe each perform a critical role and together we provide our
world-leading service to enhance the outcome for patients.
ProfessionalismWe each strive to be the very best in our field and to deliver it in
the most effective way possible.
ExcellenceWe constantly innovate in order to achieve excellence in all
that we do.
ResilienceWe demonstrate flexibility and strength in our determination to
achieve our goals, often in the most extreme of situations.
TransparencyWe demonstrate honesty and integrity through the openness of
our communication.
Our Mission & Values
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Delivering on Our Mission
Our Firsts in 2014/15World’s first pre-hospital REBOAperformed
We performed the world’s first roadside balloon surgery to
control internal bleeding. Resuscitative Endovascular Balloon
Occlusion of the Aorta (REBOA), a technique used first in the
Emergency Department at The Royal London Hospital of Barts
Health NHS Trust, is a significant innovation to control
haemorrhage in trauma patients at the scene of their accident.
On average we are deployed five times a day to deliver life-
saving medical interventions to people critically injured in the
Capital. Many of these patients are suffering from catastrophic
bleeding. Tragically some die at the scene as a result of their
severe blood loss and never make it to hospital. London’s Air
Ambulance can now perform REBOA on patients suffering
severe pelvic haemorrhage, an injury most commonly
associated with cycling incidents and
falls from height. During the period
of this review, we performed the
REBOA procedure twice with
both patients surviving their
life-threatening injuries.
Extended daylight flying hours introducedFor the first time in our history, we have been
flying longer hours during the summer
months of 2015. From 29 March 2015, the
start of BST, until 2 September 2015 we
deployed a second flight crew each day
and have been able to deliver our
advanced trauma team to critically injured
people in London via helicopter every day
until sunset. Previously, due to flight
restrictions of 12 hours for a single crew, our
medical team had to revert to a rapid response car at 18.45.
The introduction of extended daylight flying hours enabled us
to reach, and treat, 67 patients by aircraft.
Dispatch app A revolutionary new mobile app and EE’s
4G network are helping us save lives by
reducing the time it takes to dispatch our
advanced trauma teams by up to two
minutes. Developed by mobile app
developer Mubaloo and EE, the app
increases emergency dispatch efficiency by
automatically providing London’s Air Ambulance
trauma teams with incident information via EE 4G directly to
iPads which helps us reach patients quicker than ever before.
In the calendar year 2014 we treated 1806 critically injured patients. We striveto find new ways to enhance the outcomes for our patients through innovation,both in clinical interventions and our operations, ensuring we fulfil our missionof providing our patients with the world’s most effective pre-hospital care.
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• Delivering greater resilience through bringing into service a
second helicopter combined with the extension of our
daylight flying hours.
• Continuing the successful growth of the Institute of
Pre-Hospital Care (“The Institute”).
• Developing and delivering a schools’ outreach programme.
• Working closely with Barts Health NHS Trust and the London
Ambulance Service to deliver improved pre-hospital care
procedures and pathways.
• Continuing to expand on the success of the role of the
Patient Liaison Nurse.
This is a truly exciting era of development for London’s Air
Ambulance and other initiatives will be embarked upon as our
planning phase concludes, all of which will be underpinned by
our improving financial performance.
As we come to the end of our current three year plan, we are now starting todevelop our strategy for 2020 and beyond. As well as continuing to deliver on ourmission as previously outlined, our strategic objectives for 2015/2016 will include:
Our Strategic Objectives
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Channel 5’s ‘Trauma Doctors’Channel 5's 'Trauma Doctors: Every Second Counts' returned
for a second series in May 2014, providing an insight into the
thought processes and decision making that takes place when
our advanced trauma team is treating London’s most critically
injured. Viewers saw our team in action and making the split
second decisions in time-critical situations. Over 1 million
people tuned in to watch the series.
BBC2’s ‘An Hour to Save Your Life’The three-part second series returned to BBC Two in 2015,
capturing life-saving medical situations at the roadside, and at
The Royal London Hospital. The series included many of our
pre-hospital innovations: roadside open heart surgery, blood
transfusion and REBOA – the innovative balloon surgery used to
combat catastrophic bleeding which we pioneered in 2014.
Over 2 million people tuned in to watch the series.
Dr Gareth Davies, Trustee and Medical Director, said: “Our aim
is to provide our patients with the world’s most innovative and
effective pre-hospital care. The documentaries we chose to
participate in capture procedures and chains of care, to try to
reverse the dying process and literally bring patients back from
the brink of death. With their vast viewership, these
programmes allow us to raise awareness of our pre-hospital
innovations and how they change the prospects of patients who
previously might not have survived their injuries”.
We have long pioneered innovation in trauma care and have an internationalreputation for a world class standard of care. Our work, delivered in partnership withBarts Health NHS Trust and London Ambulance Service, continues to be showcasedin high-profile TV documentaries, raising awareness of and sharing the innovativemedical procedures performed in the pre-hospital environment in London.
Sharing Innovation Through the Media
When Orhan got off the bus, he was hit by alorry and thrown 80 feet along the road.He had a swelling on his brain, a lacerated liver, heavily bruised
lungs and multiple fractures to his face. From that moment every
minute made a difference to the 13 year old. Our advanced
trauma team sedated Orhan on scene to prevent further
damage to his brain and immediately airlifted him to hospital.
“My son got the treatment he would have received in the
Emergency Department – right there, on the ground. When
Orhan woke up in the children's intensive care unit, he knew
who we were and he had no life changing injuries. It was such a
relief for our family,” said Orhan’s mother.
Orhan is now back at school and has made a full recovery.
ORHAN’S STORY
IAN’S STORY
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Our Patients
Ian fell 15 feet, landing on his back, ontoconcrete after a football match at Wembley.He fractured his skull, broke six bones in his back and
was at great risk of his spine splintering into his spinal
cord and paralysing him for life.
“That day, I came dangerously close to never walking
again. The doctor and paramedic from London´s Air
Ambulance put me in an induced coma and packaged
me, securing my spine to prevent further spinal injury. I
was millimetres away from puncturing my spinal cord and
it is still unreal for me to think that I could have been
paralysed today if I was moved in a wrong way.” said Ian.
Ian is now back at work. Not only can he walk again, he
can lift his youngest daughter into his arms.
When his motorcycle collidedwith a lorry, James sustained
severe head injuries, his lungshad collapsed and he brokehis shoulder and elbow. Our
advanced trauma teamperformed surgery at the
roadside to re-inflate James’lungs before airlifting him to
the hospital. He has nowreturned to running his ownbusiness and is riding again.
We would like to thank all our patientswho shared their story to help raiseawareness and funds for our vital work.Our patients are at the heart of everythingwe do so it’s crucial their voices are heard.
MECHANISM OF INJURY33% Road Traffic Collisions27% Falls from Height24% Penetrating Trauma16% Other
Mac’s heart stopped after hewas stabbed in the chest at aparty. Our advanced traumateam brought him back to lifewith on-scene open heartsurgery and blood transfusion.Mac is remarkably now backat work and as an ambassadorfor the charity.
Following treatment onscene, we airlifted Caitlin tohospital after she was hitby a bus in front of herschool. The children sawour helicopter land andrallied behind our charity,raising almost £5,000.Caitlin is now back atschool with her friends.
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Andrew suffered a severebrain injury after falling off astaircase. Our advancedtrauma team anaesthetisedhim on scene and he spentfour days in an inducedcoma. Weeks aftersustaining this potentially lifechanging injury, Andrewmarried his fiancée.
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The Institute of Pre-Hospital Care
In 2013, The Institute of Pre-Hospital Care at London’s Air
Ambulance (“The Institute”) was founded to drive excellence in
pre-hospital care standards and practice through research,
innovation and education; and by fostering collaboration across
medical disciplines and institutions dedicated to improving
outcomes for people afflicted by critical injury and illness.
Education The Institute’s education practice is led by Dr Gareth Grier. The
Institute and Queen Mary University of London’s Barts and The
London School of Medicine and Dentistry have partnered to
create the UK’s first Intercalated BSc degree in Pre-Hospital
Medicine. Pre-hospital medicine is an innovative and growing
field that is now recognised as a sub-specialty by the General
Medical Council. 2014/15 was a pivotal year for the BSc degree
with the very first cohort of 11 students achieving outstanding
results and setting a high standard for the course.
As part of multidisciplinary training, The Institute runs a
Pre-Hospital Care Course, an Underground Training Course
simulating incidents on the train network in realistic settings
and works closely with the military.
Dr Gareth Grier, Institute Director, said: “The Institute was
founded to be a world-class training institute to educate the
next generation of trauma doctors; to innovate and research;
and foster collaboration across medical disciplines and
institutions dedicated to improving outcomes for people
afflicted by critical injury and illness. It has been an
exceptionally busy year for the Institute and I am delighted that
we are making a significant impact on this vision.”
ResearchThe Institute’s research practice, led by Professor David
Lockey, uses London’s Air Ambulance’s twenty-six years of
patient data to study the effectiveness of pre-hospital medical
interventions, to address other topics of pressing concern to
the international pre-hospital care community. In 2014/15, The
Institute's clinical leadership contributed to seven publications,
covering topics ranging from pre-hospital anaesthesia,
intubation and airway management to reporting of pre-hospital
major incident medical management.
Innovation The Institute’s innovation practice, led by Dr Gareth Davies,
works closely with London’s Air
Ambulance operations to
devise safer, faster and
more effective
options for treating
critically injured
and ill patients in a
pre-hospital
environment.
London’s Air Ambulance has been a leader in thedevelopment and practice of pre-hospital care inthe UK and abroad for the last 26 years.
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Patient Liaison Nurse
The initiative to appoint a Patient LiaisonNurse stemmed from a need to providean interface between our medicalservice and our patients during theirlong and often difficult recoveries.
Sadly, many of our patients sustain injuries that have a
substantial physical and mental impact on their lives. Previously
London's Air Ambulance was only resourced to treat our
patients at their moment of greatest need, hand over their care
to specialist teams at the hospital Emergency Department and
then typically have no further contact.
Thanks to a generous grant from The City of London
Corporation’s charity, City Bridge Trust, to fund the role for three
years, our Patient Liaison Nurse, Frank Chege, has been able to
assist those most vulnerable patients through what is likely to
be the most challenging time of their lives, the transition from
injury and disability to recovery and independent life.
Now Frank provides face-to-face support to patients and their
families, answering their questions and identifying un-met
needs. By facilitating reunions between patients and the
London's Air Ambulance paramedic and doctor that delivered
their care, Frank has offered our patients the opportunity to find
out what happened to them and feedback on the care they
received. Our charity is now able to evaluate and improve
medical interventions as guided by patient feedback and
enhanced outcome records, helping to improve the systems
used for treating critically ill patients.
Over the last financial year, Frank has established support
networks for our patients by identifying and creating working
relationships with a number of charitable organisations, including
Samaritans and Limbless Association, and established alternative
health care providers that are equipped to support patients and
their families through the rehabilitation process. In 2014/15, Frank
followed up with 220 patients to provide vital post trauma
support and guidance.
Now in its second year, the role of the London's Air Ambulance Patient Liaison Nurseassists patients with their transition back to independent living. This role bridges thegap between the rapid on-scene pre-hospital treatment that the charity is renownedfor and the patient’s long-term recovery.
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We are incredibly humbled to have somany passionate, dedicated andgenerous supporters making ourwork possible.
We rely on your support to maintain and enhance our life-
saving service. Thanks to you, we can continue to deliver our
advanced trauma team to critically injured people 24 hours a
day, 7 days a week. We can be by a patient’s side within
minutes of their injury to perform advanced medical
procedures, normally only found in the hospital’s Emergency
Department.
In February 2015 our ‘Your London, Your Helicopter’ campaign
was launched to raise the funds needed to acquire and sustain
a second helicopter and extend our daylight flying hours for five
years. Our supporters have risen to the challenge and we are
incredibly grateful for this.
Thank you for helping us give ourpatients the best possible chance ofsurvival and recovery.
Support from Corporates
We are a dynamic and innovative organisation with an
inspirational and truly compelling cause. We are passionate
about creating mutually beneficial partnerships and ensuring
that working with us is a rewarding and exciting experience. We
work with a range of corporate partners and continue to benefit
from corporate support in a variety of ways; sponsor partners
for our helicopter and rapid response cars, charity of the year
partnerships, cause-related marketing and corporate donations.
Our Supporters
Support fromTrusts,Foundations andLivery Companies
We are supported by a
growing range of Trusts,
Foundations and Livery
Companies. We share their
values and priorities, with a
commitment to excellence,
innovation and highly
impactful use of funding.
Donations and grants are
awarded to support our core
services, specific innovative
projects, life-saving medical
equipment or for ground-
breaking educational
outreach projects.
Our Livery Company
supporters have highlighted
that our charity resonates with
them because of their deep-
seated history of addressing
the challenges facing London,
and commitment to building
upon their heritage and
remaining highly relevant in
today’s society.
Support fromIndividuals
Over the year we have
achieved our objective of
growing our regular giving
programmes by increasing
both the number of
supporters who take part in
our weekly lottery and those
who donate to us monthly.
The funds generated from
individual supporters through
regular giving are sustainable
and unrestricted, which helps
us plan and deliver the
services we provide, with a
greater degree of confidence
and sustainability.
As the charity matures and
we increase our community
of loyal supporters, gifts in
Wills will be an important
future income stream for us.
It is the individuals who have
supported London's Air
Ambulance in their lifetime,
who are passionate about
making sure our work lives
on, that will choose to leave a
gift in their Will.
Many people take part
in challenge events and
raise money through
sponsorship. We have a
range of London charity
events including abseiling,
running and cycling or
supporters can hold their own
event to raise money for us.
Support from theCommunity
Many Londoners feel proud
to be associated with and to
raise funds for London's Air
Ambulance. There is a
genuine sense of ownership
and, as a result, we have a
very strong fundraising
programme within the
communities we serve. Local
clubs and societies hold
events. We run stalls and
bucket collections throughout
London and many shops,
pubs and restaurants host
our collection pots which, as
well as providing significant
income, also raise awareness
of our vital work and our
charitable status.
Support from ourVolunteers
Our dedicated volunteers are
key to making our fundraising
a success and act as
ambassadors for the charity.
We could not achieve all that
we do without them. Our
volunteers help out at events,
support our charity office
team and work within the
local community to raise
awareness and funds.
23
Phoenix GroupIn 2014, staff from Phoenix Group choseLondon's Air Ambulance as one of its twocharity partners for the year with an aim toraise £140,000 to be split equally between usand Midlands Air Ambulance Charity.
Staff rose to the challenge, abseiling, cycling, trekking and
running in events up and down the country whilst clients and
stakeholders supported through a gala dinner and an auction.
Staff engagement and commitment to the air ambulances led
to extensive fundraising involvement and individual challenge
participation along with creative ideas including a ‘Big Sleep
Out’ and a ‘Gunge the Manager’ event at their Head Office.
The company raised a staggering £230,000 in just 12 months
and the relationship has proved so successful that it has been
extended for a further two years.
Hogan Lovells Hogan Lovells came on board as a charitypartner in 2014 for a period of two years, aimingto raise £50,000 in the first year - to be splitequally between London’s Air Ambulance andLend with Care.
With a busy fundraising calendar including a spin-athon,
abseiling, swishing and pub quizzes, staff were also keen to
utilise their talents and the Hogan Lovells choir sang at the
London's Air Ambulance Christmas Carol Service 2014.
Additionally the aviation team at Hogan Lovells is providing pro-
bono support on the acquisition and financing of our second
helicopter.
Following the success of the 18 months, having raised £80,000
in 2014 alone, Hogan Lovells decided to extend the charity
partnership with London’s Air Ambulance to three years.
24
Our Corporate Supporters
London Freemasons
We are delighted to partner with London
Freemasons to help raise funds to acquire
and sustain a vital second helicopter. The
partnership, which aims to raise £2 million
between March 2015 and spring 2017,
will represent the most significant current
contribution from a single organisation to
the London’s Air Ambulance ‘Your
London, Your Helicopter’ campaign.
In March 2015, London Freemasons
launched the appeal to its 40,000
members across 1,350 lodges in London
to fundraise towards the £2 million target.
London Freemasons kicked off the
partnership with a cheque presentation of
£250,000 at their Annual General Meeting
where members of the London’s Air
Ambulance operational and clinical teams
gave an address. London Freemasons will
hold fundraising events, dinners and
collections from individual lodge donations
until the £2 million target is raised.
Livery Companies
In October 2014 London's Air
Ambulance hosted an Autumn
Reception at the Barber Surgeons’ Hall.
We are very grateful to the Worshipful
Company of Barbers for making this
wonderful venue available to us for the
evening. Following this event, a number
of the City Livery Companies awarded
donations to support our life-saving core
service and medical equipment vitally
needed by the charity.
We look forward to continuing to work
closely with the Livery Companies of
London in the upcoming financial year.
For a full list of our Livery Company
supporters, please see page 30.
Mactaggart Third Fund
The Mactaggart Third Fund has been a
committed supporter of London’s Air
Ambulance for a number of years. In
2014, the Trustees enhanced this support
by providing Special Project funding for a
much needed second ultrasound scanner
for our service. The additional ultrasound
is absolutely vital to our most recent
clinical innovation, REBOA. This ground-
breaking new procedure was first carried
out in 2014 and represents the world’s
first balloon surgery to control
catastrophic pelvic bleeding. Later in the
year, the Trustees also part-funded the
purchase of a third ultrasound scanner.
The generous support of the Mactaggart
Third Fund has allowed us to have a full
REBOA kit available 24/7 for our
medical teams to utilise in both the
helicopter and rapid response cars, with
back up and contingency for each and
to support our clinical training.
25
Our Trust, Foundation &
Livery Company Supporters
Note: Based on stand-alone charity audited accounts and excludes investment income
OUR INCOME (%) £6,879,789 OUR EXPENDITURE (%) £4,855,159
CHARITABLEACTIVITIES
60%
COST OFGENERATINGVOLUNTARYINCOME 37%
GOVERNANCE 3%
BARTS NHS TRUST17%
LIBOR GRANT15%
COMMERCIAL ARM(MERCHANDISE, LOTTERY,
SPONSORSHIPS)
25%
GIFTSIN KIND
13%
TRUSTS &FOUNDATIONS
9%
INDIVIDUALS8%
CORPORATEGIVING 5%
EVENTS7%
COLLECTIONS 1%
It costs approximately £6 million
(consolidated cost) per year for the
service of advanced trauma care to be
provided to critically injured patients in
London, 24 hours a day, 7 days a week.
In 2014/15 London’s Air Ambulance
raised £6,879,789 excluding investment
income of £7,082 (72% more than last
year) from individuals, trusts and
foundations, companies, community
groups and statutory grants. We are
extremely grateful for the generosity of
our partners and supporters and rely on
this in order to continue saving lives and
improving patient outcome.
We are absolutely committed to
spending our money as efficiently as
possible and scrutinise how every
pound is used. The majority of our
income (60p in every pound) is spent
directly on delivering an advanced
trauma team to critically injured people
in London. We spend on average 3p of
every pound on governance. We
believe it is important to invest in
fundraising because this allows us to
secure sustainable income for the
charity in the future. For every £1 we
spend on fundraising we generate
more than £4 in income.
In 2015/16 we are continuing to
fundraise to support a second helicopter
for five years – currently London is the
only major capital city with one
emergency helicopter. A second
helicopter will provide resilience and
cover during periods of maintenance.
For the first time in our history we have
been able to provide extended
helicopter coverage during summer
daylight hours. This is costing our
charity an additional £1.2 million a year.
Our Finances
26
27
Thank You to Our Sponsors
The Earl of Arran
Lord Maxwell Beaverbrook
Philippe Chappatte Esq
The Rt Rev. & Rt Hon. Dr Richard Chartres
Glenn Earle
Martin Gilbert
Ward Hamilton
Bernardo Hartogs
Mike Hussey
Sir George Iacobescu CBE
Dr Hilary Jones
Julia Leal
Sir Stirling Moss OBE
Sir Stephen O'Brien CBE
Jeremy Sandelson
Sir Harry Solomon
Maurice Thompson
Baroness Jo Valentine
His Grace, The Duke of Westminster
General Sir Roger Wheeler GCB, CBE
Paul White
Dr Alastair Wilson OBE
g r e e n e r sma r t e r t r a v e l
We would like to extend a special thank you to our helicopter and rapidresponse car sponsors:
Thank You to Our Patrons
28
Aker Solutions
Ashurst
Aspen Insurance
A-Z Maps
Berkeley Group
BlackRock
Canary Wharf Group
CHP Consulting
CIS Security
Daiwa Capital Markets
Deloitte
Fairview
Fidelity Worldwide Investments
Frogmore
Galliard
Heron
Hogan Lovells
HSBC
Informa
International SOS
LDC
On behalf of everyone at London’s Air Ambulance, our patients andtheir families, we would like to say a heartfelt thank you to the manyindividuals, companies and trusts that have supported us this year.Our work simply wouldn’t be possible without you.
Corporate Supporters
ThankYou toOur Supporters
M&G Investments
Marcol
MBN Events
Mubuloo
Ocean Outdoors
Oracle Corporation
Parkeray
Phoenix Group
Reuben Brothers
RLM Finsbury
Rothschild
Shipleys
Simmons & Simmons
Skanska
Slater & Gordon
UIB
Vocalink
Xchanging
XL Group
Zoll
29
Trust, Foundation & Livery Company Supporters
30
The A&L Sussman Charitable Trust
The Adint Charitable Trust
The Adrian Swire Charitable Trust
The Baker Charitable Trust
The Beale Trust
The Beaverbrook Foundation
The Bothwell Charitable Trust
The Brian Maguire Charitable Trust
The Broad Street Ward Club
The CA Redfern Charitable Foundation
The Chandris Foundation
The City Bridge Trust
The Doris Pacey Charitable Foundation
The Doughty Hanson Charitable Trust
The Edith Murphy Foundation
The Ettling Charitable Trust
The Fitton Trust
The Foresters Charity Stewards UK Trust
The Freemasons’ Grand Charity
The Galaxy Hot Chocolate Fund
The Gerald Ronson Charitable Trust
The Golden Bottle Trust
The Guild of Freeman of the City of London
The Heathside Charitable Trust
The Helianthus Charitable Trust
The Henderson Foundation
The Highfields Trust
The Hintze Family Charitable Trust
The Honourable Society of the Middle Temple
The Hospital Saturday Fund
The Human Aid UK Foundation
The Inch Trust
The JDR Charitable Trust
The John & Lorna Trust
The Kass Charitable Trust
The Khoo Teck Puat UK Foundation
The Kirsh Foundation
The Leeds Building Society Charitable Foundation
The Lexus Foundation
The London Freemasons
The London Parachute Regimental Association
The Mackintosh Foundation
The Mactaggart Third Fund
The Michael & Anna Wix Charitable Trust
The Michael & Ruth Jacobs Charitable Trust
The Misses Barrie Charitable Trust
31
The Mistra Trust
The Modiano Charitable Trust
The Mrs Hilda Beer Charitable Trust
The Mrs Maud Van Norden's Charitable Foundation
The Oddfellows West London District Lodge (No 10011)
The Ormsby Charitable Trust
The Orr Mackintosh Foundation
The Polo Charity Trust
The Rest-Harrow Trust
The Romeera Foundation
The S A Brihi-Brightwell Charitable Trust
The Sandra Charitable Trust
The Sir Victor Blank Charitable Settlement
The SNR Denton UK LLP Charitable Trust
The Spear Charitable Trust
The St James's Place Foundation
The Stanley Grundy Foundation Ltd
The Swire Charitable Trust
The Tinsley Charitable Trust
The Trevor Chinn Charitable Trust No 2
The Vandervell Foundation
The Virgin Unite Foundation
The Vodafone Foundation
The WAB Trust
The Warshaw Family Charitable Trust
The Weaver Family Trust
The Worshipful Company of Blacksmiths
The Worshipful Company of Builder Merchants
The Worshipful Company of Carmen
The Worshipful Company of Chartered Secretaries &
Administrators Charitable Trust
The Worshipful Company of Drapers
The Worshipful Company of Educators
The Worshipful Company of Firefighters
The Worshipful Company of Fletchers
The Worshipful Company of Glovers
The Worshipful Company of Gold & Silver Wyre Drawers
The Worshipful Company of Launderers
The Worshipful Company of Management Consultants
The Worshipful Company of Pewterers
The Worshipful Company of Security Professionals
The Worshipful Company of Spectacle Makers
The Worshipful Company of Tallow Chandlers
The Worshipful Company of Tax Advisors
The XI'AN 2009 Trust
@LDNairamb
London’s Air Ambulance
visit londonsairambulance.co.uk
Registered Charity London’s Air Ambulance is the registered charity that delivers anadvanced trauma team to critically injured people in London. Registered Charity (801013).
For more information please contact:
Graham Hodgkin, Chief Executive Officer
T 020 7220 5470
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