London 2012: Delivering
International Business Legacy
Martin HallBusiness Development Manager - Olympic Legacy Unit
• 500 days to go (15 March 2011)
• SportAccord London (4 April 2011) - UKTI stand and lounge to deliver branding and key messages
• 1 Year to Go: 27 July 2011 - Key HMG announcements and media briefings
• March 2012: Launch of Innovation Showcase• June 2012 Queen’s Diamond Jubilee
• 27 July 2012: OPENING CEREMONY - Investment Activity Begins - Opening of British Business Embassy
UKTI International Business Legacy – Key Milestones
The British Business Embassy, Lancaster House 2012A prestigious venue in the heart of London and the 2012 Games to promote UK plc.
Lancaster House
• International Investment Events– Provide selling platform for UK offer to influence key decision
makers from Global CEO’s and business leaders
• UK Innovation Showcase– Digital showcase for UK innovation excellence
• The British Business Embassy– A series of sector themed days– Opportunity to engage with international buyers / UK Companies– Aim to provide 500 one-to-one meetings
The British Business Embassy, Lancaster House 2012
London 2012: Delivering
International Business Legacy
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