LOL or Lurker: Leverage Your Largest Online Audience

KiKi L’ItalienSenior Consultant, Technology Management

DelCor Technology Solutions# higherlogic

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KiKi L’ItalienSenior Consultant, Technology ManagementDelCorklitalien@delcor.com

@kikilitalien

Resources• We are all Lurkers: Toward a Lurker Research Agenda by Michael Muller, David R. Millen, N. Sadat Shami, and

Jonathan Feinberg, IBM Research http://www.parc.com/content/events/attachments/Muller-Updated-LurkersInCILurkers-paper3.pdf

• Brass Tack Thinking blog by Amber Naslund http://www.brasstackthinking.com/• Word of Mouth Marketing by Andy Sernovitz http://

www.amazon.com/Word-Mouth-Marketing-Companies-Talking/dp/1427798613/ref=sr_1_1?ie=UTF8&s=books&qid=1279210641&sr=8-1

• Creating Customer Evangelists by Ben McConnell and Jackie Huba http://www.amazon.com/Creating-Customer-Evangelists-Customers-Volunteer/dp/1419597213/ref=sr_1_1?ie=UTF8&s=books&qid=1279210735&sr=1-1

• Tweetake: Tool to export Twitter information into excel spreadsheet http://tweetake.com Tweetake allows users to backup their twitter profile including your followers, people whom you are following, friends and your tweets.

• Radian6 - Enterprise Social Media Monitoring http://www.radian6.com • Where I lurk most: Twitter, #blogchat, #measurepr chat

Notes• Almost every major web site has something like a tracker. These are sometimes called "hit counters" or

"visitor logs". Not only do these logs keep track of every time a page is viewed, they also show where the visitor came from and then where they went to next.

• Monitor site traffic - Google Analytics is a free service that enables you to monitor traffic sources and activity via a simple script that you can copy and paste into your site’s header. This is particularly useful for sites that have large lurker populations and/or are geographically dispersed. It’s also a good way to see which parts of a website are being read — and which are being skipped over.