S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Local Searches and SEO

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Craig’s List1. Place a classified ad to get indexed - Sell stuff online - Job offers or internships - Activities or events - Services (like web design)2. Put in appropriate category - Include your url - DO NOT include email - Use h1 and h2 tags on keywords

http://sandiego.craigslist.org/

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Craig’s List

Example of posting form

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Bing Local Listing Portal1. Add local businesses to Bing directory2. Can create personal or business account - Ability to send out announcements3. Customize your search result - Add photos - Logos - Contact info - Payment types - Add unique features or deals4. It’s free!5. Works on mobile

http://www.bing.com/businessportal

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Bing Local Listing Portal

Bing sign up pagehttp://www.bing.com/businessportal

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Bing Local Listing Portal

Unique business profile

Listings and maps

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Yahoo Local Search

http://www.search.yahoo.com/yphttp://listings.local.yahoo.com/

1. Local searches and experiences in your area - Services, businesses, reviews - Local news and weather - Local shopping - Community groups and events2. Three main search results - City Guide - My Local - Directory

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Yahoo Local Search

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Google Places

http://www.google.com/local/

1. Add your business to local places listing2. Local search results and maps for your area - Services, businesses, reviews - Contact info - Add unique features or deals3. It’s free!

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Google Places

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Yelp!1. Local reviews of businesses and services2. Can create personal or business account - Ability to send out announcements3. Over 22 million local reviews written4. Has a review filter for “iffy” reviews5. Can access thru moblie phones and apps

http://www.yelp.com/san-diegohttps://www.yelp.com/signuphttps://biz.yelp.com/http://youtu.be/Dqi-jjbEKcs

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Sign On San Diego1. Local San Diego Online Newspaper2. Create a free account3. Add your business to directory4. Leave reviews or comments5. Place a classified ad for your service

http://www.signonsandiego.com/http://bizdirectory.signonsandiego.com/san-diego+ca.z.htmlhttp://thingstodo.signonsandiego.com/

S E O

G C M W 1 7 7 S e a r c h E n g i n e O p t i m i z a t i o n

Sign On San Diego