PR‐agency "New Image". Since 1993
International Institute for Political Expertise (IIPE). Since 2003
Government Relations agency "Minchenko GR‐Consulting". Since 2007
About
In a global world only comprehensive solutions ensure competitive advantages.
What we offer to our partners are efficient ways to communicate with a whole range of audience: politics, officials, business‐communities, experts, journalists, various social groups.
About
At MINCHENKO CONSULTING we take great pride to implement our experience in comprehensive campaigns, strong contacts at PR and GR markets, scientific approach, and original tools to deliver professional services.
About
CEO, General partner
Evgeny Minchenko
EducationGraduate of Chelyabinsk State University, Faculty of History (1993), Russian Academy of State Service in Political Psychology (1997)
Career1993 – 2007 - New Image PR agency, CEOIn 2002 was appointed Deputy Public and Government Relations Director at Domodedovo AirlinesSince 2003 – director of International Institute for Political expertise
Author of the book "How to become and remain a governor" (the best Russian theoretical PR‐work of the PR‐contests "White wing" and "Silver Archer" 2001)
Evgeny Minchenko
Evgeny Minchenko
Other
2006 – 2008 – founder and first Chairman of PRPA GR Committee
Since 2008 – RPRA Image of Russia Committee Chairman
Editor at Stratagema.org
Has published 3 monographs, author of over 100 articles on PR, political consulting and lobbism.
Evgeny Minchenko
Other
Moscow State University, Faculty of World Politics, Lecturer
Ministry of Industry and Trade of the Russian Federation, Member of Expert Board;
Ministry for Economic Development of the Russian Federation, Member of Investment Board
Evgeny Minchenko
Other
State Duma of the Federal Assembly of the Russian Federation, Expert of Security and CIS Countries Committees
2003 ‐ 2007 ‐ Advisor to the Chairman of State Duma Anti‐Corruption Commission
Vice‐President of the Russian PR Association (RPRA)
Dynamics of lobbying technologies in Russia
1990 years. Feudal lobbying.Staffing lobbying. Pushing loyal
people into the power. Oligarchs are inside the state power. Investments in politicians with
special attention to governors elections and parliament elections Bargaining zone of power‐business
interaction. Powerful tool ‐media controlled by oligarchs.Bargaining zone of federal power
and regional powers interaction.Political consultant as a figure is
more effective than a lobbyist.
Successful lobbying of European companies in Russia in case of attraction russianpartners, that are included in Feudal bargaining.
2000 years. Enforcement lobbying
Redistribution of resources in favor of "siloviki" elite group (law enforcement officials corporation)Dismantlement of media empires controlled by oligarchsElimination of regional regimes free will. End of governors ‐political heavyweights power. Main actors ‐ state corporations and elite clans. Center of decision making — variant of Soviet structure Politbureau. Procedure —making a cross‐clan balance. Main stake is made on creation of economic sector leaders and corporation as "national champions".
Dynamics of lobbying technologies in Russia
New trends. Medvedev‘s eraThe raise of public companies which are working using another principles. Activization of industry associations. Launching of new strategies for different economic sectors, technical regulation enforcement. Innovation programs.Renaissance of effective media campaigns.New level of mass action influence.The raise of "bottom‐up" technologies importance.Social councils and groups of experts
Dynamics of lobbying technologies in Russia
GR activity specificnowadays:
Lack of legislative regulations of lobbyismOverrated corruption
componentPossibility of proactive
influence on executive power decisions through participation in creating economic sectors strategies, federal target programs etc.
Lobbying in Russia
The main subject of lobbying struggle:
Not for government support but for keeping outlets and government orderDefense against pressure of authorities For changing game rules in concrete marketsFor promoting protectionist policy (come into conflict with WTO entry)
Lobbying in Russia
Oil industryMetallurgyBanksInsuranceCar industry
The most efficiency economic sectors lobbyists:
Lobbying in Russia
Lobbying in Russia
Typical mistakes of foreigncompanies going into lobbyingin the Russian market:
Lack of GR sense of direction(analysis of aims that are onthe agenda of the concreteagency or official, analysis ofdecision making criteria, potential allies and conflicts).Placing monitoring in thecentre of attention.One meeting‐lobbying
Scarcity of attention to reputation risks and risks from law enforcement structures.In case of working with Russian partner ‐ giving him total control over GR functions (the TNK‐BP situation).
Lobbying in Russia
Typical mistakes of foreign companies going into lobbying in the Russian market:
New technologies:
Participation in advisory bodies under the auspices of ministries and agenciesIndustry associationsWork with the expert societyForming broad coalitions of supportGrass roots – power attends to the Russian people position more and moreMedia campaigns efficiency is risingBroader context (Custom union ets)
Lobbying in Russia
Communication Group Minchenko Consulting
3, Smolenskaya Square, 6 Floor121099, Moscow, RussiaPhone: +7 (495) 937 82 26Fax: +7 (495) 937 82 90
E‐mail: [email protected]
www.minchenko.ruI research I analytics I PR I GR I geopolitical lobbying I
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