LIVErtising.NET IHECS 2014-2015
LIVertising #14.4 (1 / 2)
How has the “customer” changed?2
LIVErtising.NET IHECS 2014-201517
Source: Local Search Association & Burke, Inc., “Local Media Tracking Study,” June 2014
LIVErtising.NET IHECS 2014-201522
http://youtu.be/W3k1USQbq80
LIVErtising.NET IHECS 2014-2015
http://www.zazzlemedia.co.uk/?resource=6189
Personal ResearchBusiness/service in locationGroups liked by people who live inlocationGroups about location/interest/brand/personApps my friends marked as insert name useMovies liked by friends/person/page/brandMusic liked by friends/person/page/brandFavourite music of my friendsPhotos taken in location/place of interest
23
Influencer Discovery & InsightFoods/Drinks/Pets liked by personGroups of people who like brand/person/interestGroups liked by people who likebrand/person/interest/locationGroups liked by people who live inlocationPeople who are not my friends and likebrand/person/interestGroups of people who like topic andbrand/person/interest/locationPages/interests liked by specific influencerFans of brand/person/interest/location and brand/person/interestPeople who work at company and likebrand/person/interest/location
LIVErtising.NET IHECS 2014-201524 http://bit.ly/1lnPqfU
https://youtu.be/U94DTrjAvuA?list=PLJKL6MvJR-AQAaQVzeFXIXsawMvmZBAsZ
LIVErtising.NET IHECS 2014-201530
General information
How old is [Neil deGrasse Tyson]?Where was [Louis C.K.] born?Define [colloquial] (Or “What does [colloquial] mean?”)What time is it in [Tokyo]?Search for [photography tips]Show me pictures of [the Leaning Tower of Pisa]Do I need an umbrella today? What’s the weather like? What’s the weather in [New Orleans] [this weekend]?What the [Google] stock price? What is [Apple] trading at?What’s [182 yards] in [miles]? What is [12 ounces] in [liters]?What’s [135] divided by [7.5]? (A great many types of math equations will work.)Search [Tumblr] for [cat pictures] (more apps are added to this search-within-apps function all the time)
LIVErtising.NET IHECS 2014-201536
Social shoppers are 2 to 3 times more likely to converthttp://t.co/maMODzG3
LIVErtising.NET IHECS 2014-201540
LIVErtising.NET IHECS 2014-201544
#3 People ORGANIZE (themselves AND around brands)
LIVErtising.NET IHECS 2014-2015
How has the consumer changed?
01 search
02 share
03 organize
react04
broadcast05
Top Related