‘Live Lighter’

Campaign

Target Audience of ‘Live Lighter’

• South Gloucestershire

residents - particularly family groups

• South Gloucestershire Council staff

• To get across the message of the 10:10 campaign to reduce CO2 emissions (Council signed up in November 2009)

• To encourage behaviour change in a positive way

• To give simple, achievable actions that people could carry out that would reduce CO2 emissions

• To show that this could be done in a fun way (recipe cards) that would appeal to a broad spectrum of S.Glos residents

• To show that behaviour change could have positive outcomes– better quality of life– more family engagement– saving money– increasing well-being.

Aim of ‘Live Lighter’ campaign

www.1010uk.org

S.Glos Council’s Environmental Policy

• • Reduce carbon dioxide (CO2) emissions • Reduce energy use and increase development and use

of renewable energy • Reduce transport emissions • Reduce waste and increase reuse and recycling • Use water efficiently and sustainably manage the water

environment • Use materials efficiently and procure materials and services from sustainable sources • Prevent pollution of land, water and air • Protect and enhance biodiversity • Use land wisely and conserve and enhance local environmental quality

‘Live Lighter’

• Chose 5 themes taken from the 10:10 campaign

• Designed banners to encourage living lighter on the earth around the themes

• Hot air balloon image to convey theme

• 5 recipe cards reflecting each theme

• Top tips – on each card and in each recipe

• Bright ideas – fun, inviting

‘Bright Idea’ Recipe Card 3

‘Walk More’ Recipe Card & Top Tips

‘Eat Well’ Recipe Card & Top Tips

External Events• Eco Fair – Sustainable Thornbury (22 May)• Environment Day celebrations – MOD (3 June)• National Families Week – 6 June• Open Farm Sunday – Grimsbury Farm (13 June)• Thornbury Food Fair – 19 June• Revel (Pucklechurch) – 19 June• St Helen’s Summer Fair – 27 June• Forest Fest (Warmley) – 17 July• Girl Guiding Event (Dyrham Park) – 14 August• Safer & Stronger Parish Matters Event – 29 September (Kendleshire Golf

Club) • South Gloucestershire Local Food & Drink Festival launch – 2 October• Chipping Sodbury Food Festival – 9 October• Orchard Harvest Day – Winterbourne Barn – 10 October• Engage Festival (WISE Campus) – 16 October• It’s Your World event – 16 October