ExecuHome RealtyMy Listing Service

R. Scott Swingler, MPAReal Estate Consultant/ Agent

Process to Selling Your Home

-Prepare home for Sale- -declutter/paint/repair/renovate

-Price home- Price and/ Home Scoring analysis-Sign Listing agreement/ Lock Box-Photos/ Videos/ Brochure/ Showing Service-Post listing in MLS and showcase Realtor.com, Craigs List and many other real estate links-Open House-Obtain Offer-Negotiate Offer/ Ratify Contract-Home Inspection/ Negotiate Repairs-Close on Property

All real estate agents are required to place their listings into the multiple listing service (MRIS)

All Realtors use the Multiple Listing Svc to find homes for their clients.

Click here for a sample of one of my sold listing in MLS:

http://mrislistings.mris.com/Matrix/Public/Portal.aspx?ID=35250829852

Over pricing your home is risky business.

My personal marketing and advertising is designed to attract buyers for all price ranges of homes.

My showcasing of your home in Realtor.com, exposes your home to the National and International home market.

There are 4 types of buyers that sellers should recognize. Each have their own motives and time-table.

A buyer’s first impression is most important.

I use a central showing service to make the appointment process seamless and more secure.

Centralized Showing Service (CSS)

All showing agents will schedule appointments through this service according to your instructions.

You will receive an immediate e-mail concerning the appointment. I also receive an immediate copy sent to my Blackberry.

After the showing, CSS will follow-up to obtain feedback from the buyers agent.

It is important to have your home ready to show at all times.

I will provide one-on-one feedback to you (the seller) at least once per week.

We are currently in a buyers market.

Offering a full commission will serve you well and help you obtain top dollar for your home.

How long to sell your home, depends on the showing condition, location, market and asking price.

Don’t miss the best market window for selling your home. Price it right.

Be careful not to help sell the other house by overpricing yours.

I can help you price your home right so you don’t experience these pit-falls on selling your home.

The right price for selling your home is when all of these players agree on the price.

A Checklist is provided to you the seller, to help prepare your property for sale.

Sell, give away, or throw away unnecessary items, clean up garage

Garage

Organize furnishings to create spacious look with well defined sleeping, sitting and dressing area

Bedrooms

Remove rust and mildew, make fixtures shine, replace loose caulking or grout

Bathrooms

Appliances spotless (inside and out), good working order, unclutter all counter space, organize items inside cabinets

Kitchen

Make cozy and inviting; set table for a formal dinner

Living Room

Fresh paint (neutral colors), Shampoo Carpet, clean and wax floors, clean fireplace, remove extra furniture, worn rugs, repair problems

General Interior

Mow lawn, trim shrubs, mulch, add color, edge walkways, stains off driveway

Exterior Curb Appeal

ExamplePreparation of Home

Benefit: To enhance the value of the home

A Competitive Market Analysis of like type homes that have sold in the neighborhood helps you (the seller) select the best selling price.

-The market determines what the home will sell for.

-As your agent I will conduct a Competitive Market Analysis.

-The seller determines the listing price from the Competitive Market Analysis.

Benefit: Help set the best price.

Scoring Homesand Home Valuation

As part of my analysis, I help you price your home through a weighted score for each of the significant amenities of your home as compared to the weighted scores for the amenities of comparable and recently sold homes in and immediately around your neighborhood.

This is a unique software program that I developed to help determine the price range and suggested asking price of a home using more objective criteria than what is normally used by other realtors.

Sample View of Competitive Market Analysis Summary

The CMA will include pictures and descriptions similar to your home.

My Marketing Program includes the following types of exposure to more buyers

Yard Sign- with flyers for drive by pick-up

Direct Flyer targeting with multiple agents who have qualified buyers

Direct Post Card Mailings to 100 neighbors

Free Staging Services-

MLS Exposure to all agencies and agents

Showcase on Realtor.com (for national and international exposure)

High Resolution pictures of your home

Video of your home, neighborhood and community features

Open Houses to show your home

Agent Open- to show your home to agents

Internet Web Advertising/ Text Messaging to drive by buyers

Eproperties.com (to capture buyers on Craigs List and Similar links.)

Benefit: Total Exposure to more buyers.

Get more for your home and sell it faster by staging. (6.9% more and a 50% faster sale). I offer 1 hour of free staging service to all of my listing clients.

Staging is all about decluttering your home, refreshing the condition and strategic placement of the furniture to obtain the best presentation.

http://2425ecclestonst.flipshow.com/

E-Properties web site will provide additional, high-tech marketing services for your property.

This is a sample:Click this link:

Larger view of front side of flyer that will be available for buyer showings, open house visitors and direct mailings.

Larger view of back side of flyer.

Benefit: Total Exposure to more buyers.

Marketing Program Continued: Samples of my Just Listed direct mail cards.

Help buyers take action

• We have many financial alternatives for buyers.

• The goal is to sell your home during the first two weeks, so you can maximize your sale potential at the list price.

• Qualified buyers will help achieve that goal.

Benefit: More and better offers sooner.

Finding Qualified Buyers

• We pre-qualify our buyers before we show them your home.

• We interview our buyers ahead of time before showing them a home for sale.

• We make sure that our buyers are ready to buy and not just a curious looker.

Benefit: Take advantage of the golden time to sell your home (1st two weeks)

Knowledge of Financing Programs

• Proficio Mortgage Ventures has many choices for financing a home, to include those with the best credit to those with marginal credit.

• Proficio conveniently located on the web at www.iproficio.com

• They have not only diverse alternatives for financing but also the best rates.

Benefit: Make home affordable for more buyers

Negotiation with buyer for seller

Benefit: Better terms for seller.

• You get what you negotiate.

• I have good skills at negotiating the best terms for the seller.

• I create a win-win negotiation on the seller’s terms.

• One of our features that helps in obtaining a satisfied buyer is our home warranty program.

Problem solving will make sale worry free for sellers.

• I have many years of experience in problem solving.

• Every sale is unique and problems can arise.

• I apply risk management principals to avoid problems becoming a major issue.

Benefit: Makes sale “worry free” for buyers.

Price your home right. I can help you do this and you will understand why your home should be priced where I recommend.

Free one day use of moving van.

My Life -Experience.

22 years as a U.S. Army Officer

15 years managing clinical research programsHenry M. Jackson Foundation for the Advancement of Military Medicine/ Washington Cancer Institute/ Alliance Research Consortium

4 years consulting for Anteon Corporation and Booz Allen Hamilton.

Owner and President- Estate Settlement Company

6 years as a Realtor/ Agent – Long and Foster / Creig Northrop Team and Execuhome -

Home owner- bought and sold 3 times

I have the knowledge and experience to help you sell your home.

My goal is to sell your home for the best price.

Let’s Get Started