THE BRANDThe year is 1976. Sotheby’s recognizes that the firm can
serve its auction clients in a valuable new way with a
complete package of estate disposition services. Founded
on the same commitment to exceptional service that
characterized the firm’s dealings for more than two
centuries, the Sotheby’s International Realty brand is
born and soon becomes known around the world for the
distinctive properties it represents. Today we continue
that focus by employing our brand’s vision of artfully
uniting extraordinary homes with extraordinary lives.
Each Office is Independently Owned and Operated.
OUR MISSION The agents, management and staff of Ewing and Associates
Sotheby’s International Realty are innovative leaders in the
real estate industry, conducting business with genuine care and
respect. Every day we strive to establish a unique environment
of teamwork. Together, we ensure the collective success of our
Estate Agents by providing the professional support necessary
to exceed our clients’ expectations. By seeking creative print
and digital marketing opportunities, we remain on the cutting
edge of the full service home buying and selling experience.
Our primary focus is to establish a client-centric framework,
with effective communication and a commitment to take the
“high road” as the foundation of every business relationship.
Each Office is Independently Owned and Operated.
AUCTION HOUSE
A celebration of extraordinary art and objects on the
international art market. Sotheby’s at Auction showcases the
full range of Sothebys offerings around the world. It unites the
most important pieces of fine and decorative art and precious
objects offered at each of Sotheby’s auction locations, New
York, London, Hong Kong, Milan, Tel Aviv, Geneca, Doha, and
Amsterdam. Each issue of Sotheby’s at Auction also features
an exclusive and dedicated real estate advertising section
designed to provide essential reach and precise marketing
to some of the most affluent, educated and international
audiences available today.
Each Office is Independently Owned and Operated.
MARKET SHARE
SALES VOLUME BY LISTING BROKERAGECALABASAS • CALABASAS HIGHLANDS • HIDDEN HILLS
#1 Ewing Sothebys International Realty - $73,594,450
#2 Prudential California Realty - $62,198,000
#3 Rodeo Realty - $55,508,000
#4 Coldwell Banker - $44,663,000
$70,000,000
$80,000,000
$40,000,000
$50,000,000
$60,000,000
Ewing SothebysInternational Realty
Prudential California Realty
Rodeo Realty Coldwell Banker
INTERNET90% of all Real Estate Transactions begin online. By offering
the most effective digital solutions, we ensure your property
is exposed on the most important medium. Search engine
marketing, social media, video and digital reach are just a few
of the tools we leverage to conquer the digital frontier.
Each Office is Independently Owned and Operated.
EwingSIR .com
EwingSIR.com is the result of extensive research into
designing an optimized website that is unrivaled in the real
estate industry.
Website presence alone is not enough. We have ensured
that our properties appear at the forefront of nearly every
community real estate search on the web.
Each Office is Independently Owned and Operated.
DIGITAL REACH
When 90% of real estate searches begin online, your home’s
internet exposure is paramount. EwingSIR syndicates to
37 websites, generating the maximum digital exposure for
your listings.
Each Office is Independently Owned and Operated.
DIGITAL MARKETING
The National Association of Realtors reports 90% of all real
estate transactions begin online.
• 36%of Sotheby Realty website viewers were from outside
of the US in the past year.
• Our properties alone, in the past year, have had over 1.1
million viewers.
• This amounts to an average of 3,100views per property
listed.
Each Office is Independently Owned and Operated.
VIDEO
YouTube: Because YouTube is the second largest search engine in
the world, EwingSIR creates a YouTube video for every home we
represent, optimizing your listing for the ultimate internet expo-
sure. Each complimentary video is paired with customized music
that best represents your property.
Property Website URL: Take your marketing to the next level by
dedicating a URL to your property. We create beautifully designed
custom websites to highlight the outstanding features of your home.
Each Office is Independently Owned and Operated.
SOCIAL MEDIA
Social networking consumes twice as much of online time as any
other Internet activity. Online relationships are equally as important
as face to face relationships. Here are a few ways your property will
obtain further digital exposure.
• Blogging: There are over 71 billion blog viewers. Blogging is
proven to increase internet traffic, driving more attention to
your property. EwingSIR helps with every step of the blogging
process, creating more online content and thereby more views
for your property.
• Facebook: With over 800 million members, Facebook has
become a premier platform to advertise listings. Our diverse
Social Media relationships help us spread the word on every
property we market.
• Twitter: Thirty-four percent of marketers who use Twitter
have generated inquiries from its use. Of those, 20% resulted
in closed sales. That’s why every listing we take, we also Tweet.
With Twitter, your home is entirely searchable and seen by
another demographic that many other real estate marketing
campaigns ignore.
Each Office is Independently Owned and Operated.
SothebysRealty .com
Sothebysrealty.com was meticulously designed to provide an
exceptional real estate web site experience for your home
that is unlike any other. As the leader in luxury online space,
sothebysrealty.com will showcase your property in a light consistent
with the beauty and distinction it deserves. Superior photography,
state of the art functionality and enhanced property profiles make
this a premiere luxury real estate experience for those seeking
extraordinary homes around the corner or around the world.
PRINTMARKETING
Print is the root of all marketing initiatives. We pride
ourselves on maintaining an in-house graphic design studio
to customize every advertising piece we distribute.
Each Office is Independently Owned and Operated.
PRESENTING YOUR HOME
Typically, the greatest interest in a property occurs within the
first few weeks it is on the market. To effectively capitalize
on this, we create a customized campaign to ignite interest
in your local neighborhood and surrounding community. By
employing a unique print campaign, we will skillfully market
your home to reach the appropriate audience.
Each Office is Independently Owned and Operated.
LOCALADS
While national and international influence is important,
community reach is central to a successful transaction. An
individually researched marketing plan will be created and
executed to ensure the sale of your home.
Each Office is Independently Owned and Operated.
PHOTOGRAPHYThe first experience a buyer has with your home is through
photography. This is the key to influencing buyers. We understand
this crucial experience can make all the difference in selling your
home.
Each Office is Independently Owned and Operated.
RELOCATIONDIVISION
Ewing & Associates Sotheby’s Int’l Realty is dedicated to
making the relocation process smooth and trouble free
We understand the stress a major move causes for your
employee’s entire family. We know how to help. Whether
moving across town, across the countr y or around the
world our network of preferred brokers and professional
affiliations can help make their transfer the smoothest ever.
We offer the following services:
• A single point of contact.
• A full time, SPHR & CRP designated, relocation director.
• Area tour/orientation
• Advanced Marketing Assistance
• Homefinding Assistance
• Rental Assistance
TECHNICALSOLUTIONS
Reaching beyond the typical scope of technology is the motor
of our marketing vehicle. Solving intimidating technical issues
and harnessing the power of the latest tools is our forte. With
unique iPad marketing, tailored real estate programs and highly
informative research, we have all the innovation to deliver
unmatched results.
Each Office is Independently Owned and Operated.
LEADROUTER
90 percent of home buyers feel an agent’s response time
is very important – second only to their knowledge of the
buying process.* Response time to buyer inquiries is greatly
enhanced given our firm participates in LeadRouter. Buyers
interested in your home reaching out via the internet, phone
or by visiting our office will be immediately connected at
any time of the day, even after normal business hours, which
means we can save valuable time and drive interest to your
home quickly.
*National Association of Realtors® Profile of Home Buyers & Sellers
Each Office is Independently Owned and Operated.
ALTOSRESEARCH
You don’t have time to wait. The housing market is changing
day to day. You need to know what the market is doing based
on real-time data. Unlike other sources that take months to
gather market data, Altos Research analyzes current real estate
activity. Only Altos helps you get the up-to-date information
you need, today.
Each Office is Independently Owned and Operated.
LISTINGBOOK
Listingbook is your destination for real estate information
yourway. Unlike other real estate search sites, Listingbook
provides accurate and timely information about listings in your
local real estate market. More than just a property search,
Listingbook presents unique data about individual properties
or an entire market that you can’t get anywhere else.
Each Office is Independently Owned and Operated.
IPADMARKETING
Being a good Real Estate agent means constantly being on the
move. From showing buyers your property photos, to emailing
you about new offers the second they come through, the iPad is
the best tool for making sure you’re getting a full-service agent.
OURPROMISE
We understand that selling a home is a complicated
and sometimes emotional process. EwingSIR is with you
from the time we list your property all the way through
closing,.
Each Office is Independently Owned and Operated.
THE SALES PROCESS
Showing Appointments
One of the most important aspects of selling your home is allowing
potential buyers to view it. As simple a task as this may seem, there
are many things a skilled agent can do to ensure a buyer has the
best possible experience in your home. We are experts at staging a
showing that will present your home in the most positive light.
Skillful Negotiation
When offers are presented, we will advise and help you obtain the
best possible price and terms. Understanding the various contract
forms and vast array of contractual issues is key to negotiating the
best terms to meet your individual needs.
Transaction Management
In addition to the marketing, staging and pricing of the home, there
are many more details that go into the transaction before the sale
becomes final. At Ewing Sotheby’s International Realty, we pride
ourselves on operating a full-service real estate brokerage.
Each Office is Independently Owned and Operated.
SELLING YOUR HOME
Factors within your control:
• The price and terms of sale
• Your property’s distinctive and compelling attributes
• The physical condition of your property (home and
grounds)
• Available access of your property for showing
• The selection of the real estate sales professional you
choose
Factors not within your control:
• Your property’s location
• Recent comparable market values
• Expired listings with multiple price revisions
• Economic and housing market conditions
• Rate at which properties are sold over time
Each Office is Independently Owned and Operated.
EXCLUSIVEPARTNERS
Our exclusive relationship with WSJ, Departures, BBC and
Conde Nast Traveler create a cumulative effect that delivers
over 400 million media impressions, building our brand
awareness and driving leads to our global network of offices.
Each Office is Independently Owned and Operated.
CLOSINGPROCESS• Deliver fully-executed contracts to you and the buyers.
• Confirm initial deposit monies received.
• Verify funds through applicable parties.
• Keep you informed of events as they occur.
• Confirm loan application has been completed.
• Notify you of, and attend, all inspections.
• Confirm additional deposit monies have been received.
• Check on status of purchaser’s mortgage loan.
• Assist appraisers by providing recent comparable sales.
• Check that all contingencies of sale have been met within the
proper time periods.
• Confirm receipt of written loan commitment.
• Confirm that all title reports have been ordered.
• Forward copies of applicable certifications, inspections and
disclosures.
• Schedule date and time for final buyer walk-through.
• Remove sign. Confirm keys, garage door openers, etc are
available.
• Follow up to ensure the “Sotheby’s International Realty
Experience” has been completed.
• Provide CD to our clients with copies of all sales documents
and tax information at close of escrow.
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