Founder of MOSTraining, Incorporated
• World’s largest professional network.
• More than 400 million members
LinkedIn Company Quick Facts
Do you know why you want to be on
LinkedIn?
First Steps: gather you data Linked
Job HistoryCertificationsSpecialized skillsMembershipsVideosPresentations
The First WindowYour LinkedIn Profile
Optimize Your Profile for Exposure
LinkedIn Profile AnatomyProfessional Headline 120 characters Who are you? What do you offer?
Custom URL
Appropriate Photo
Profiles with photos receive 14 times more profile views.
Make Use of Your Background Profile Image
Website Field: label with a call-to-action
Use the ‘Other’
category tocreate a label
as acall-to-action
Are you findable in LinkedIn Advanced Searches?• Fill out your Profile in detail.• Use keywords strategically but sparingly.
Don’t be guilty of keyword stuffing
Tips to Improve Your Ranking in LinkedIn Search Results
• Complete Profile• Current and past positions• Schools attended• Areas of study
• Add skills• Use conventional job titles
• Don’t get cute. People don’t search ‘cute’ titles.
www.LinkedIn.com/in/DonnaGilliland
• What you do• How you can help
Accomplishments
• Use bulleted lists
Summary Section2000 characters to say more..
Summary Section: include video and publications
Join LinkedIn Groups
• Be helpful • Engage• Learn
Boost Your Professional Brand via Groups
Choose based upon your industry and/or interest.
Contribute to your Groups.
Groups appear on your Profile.
Join the conversation and participate in Groups
CONVERSATION TIPSAsk helpful questions
Share helpful content
Answer questions
Be relevant to your group
Focus on being helpful. Share content and questions that aren’t self serving.
BENEFITS
Showcase your expertise
Network with industry leaders
Boost your professional brand
Getting Started With Groups
www.LinkedIn.com/in/DonnaGilliland
Increase Your VisibilityStatus Updates * LinkedIn Publisher
• Regular Status Updates• LinkedIn Publisher• A blogging tool on your profile.
Status Updates
Tip: Plan status updates to coincide with your LinkedIn goals.
Goal Examples
• Gain visibility
• Subject matter expert
• Share information
• Attract new clients
LinkedIn’s Publishing Platform
BENEFITS• A blog within your Profile• Showcase your expertise• Content becomes part of your profile• Follow members NOT in your network • Reach a larger group• Build your own group of followers• Photos• Videos
You have valuable experience to share and now you can!
Recommendations
Recommendations – reach out and recommend
Be genuine and ethical.• Recommend people who you
truly know their work.
• Don’t ask anyone to recommend your work if they don’t know your work.
Show Your Strengths: Add Skills
• Show your strengths
• Keep your skills list updated
• Reach out and thank people
for skills endorsement• Don’t endorse people for
skills you have not seen demonstrated.
Connection Strategies
Grow Your Network
Business colleagues
People your meet at events
Connect with customers
Use LinkedIn’s Advanced search
Endorsements - the mini recommendation
Up to 50 skills can be placed on your Profile.
Reach out and thank those who endorse you.
Don’t endorse the skills of people you don’t know.
Don’t ask people to endorse you if they have not witnessed your work.
Follow LinkedIn Company Pages
• Stay on top of what your competitors are doing.
• Great source of information for a possible interview.
• See your degrees of separation.
• Follow your customer’s pages.
• Follow your vendor’s pages.
Mobile apps to keep you LinkedIn connected on-the-goLinkedIn App * LinkedIn Groups * LinkedIn Pulse
ACTION ITEMS FOR YOU
Write your goals.
Gather your profile data and update.
Join a Group and participate.
Start publishing your content.
Follow Company Pages
Create a calendar of daily LinkedIn activities and do them!
Let’s stay connected…
LinkedIn: www.LinkedIn.com/in/DonnaGillilandFollow on Twitter: www.Twitter.com/DonnaGilliland
Facebook: www.Facebook.com/MOSTraining Subscribe to my YouTube channel: www.YouTube.com/MOSTraining
Web: www.MOSTraining.com
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