What Is LinkedIn?
• Primary a Business Network• Referral Marketing• Virtual Contact Manager• Storehouse of Testimonials• Networked Resume• Prospecting and Market Research Tool• Authority Builder
Why Use LinkedIn?
• Create Awareness and Improve Reputation• Thought Leadership and Influencer Marketing• Researching and Generating Leads
Why Use LinkedIn?
• Social Customer Relationship Management• Traffic Building• Listening and Gaining Insights
Demographics
• 260 Million Members• 2.1 Million Community Groups• 3 Million Company Pages• Standard Age Between 35-54• Average Income - $109,703• 53% Male and 47% Female• 75% College Graduates• 39% Senior-level Executive
Groups
• Industry Groups• Be Interactive• Create A Group– Open with Member Pre-Approval– Manage and Monitor to Provide Value
Content
• Interesting and Relevant Industry Articles• Events and Conferences• New Projects or Clients• Valuable Links and Resources shared from
Web
Questions and Answers
• Pose Questions Based on Target Audience• Answer Questions You’re Qualified to Answer• Polls
Best Practices
• Include Link in Email• Personalize URL• Do Not Auto-Post Content• Profile Links ONLY to Business-Related Sites• Keep An Eye On Competitors Pages/Users• Show Work Samples
Showcase Pages
• Highlight Products• Highlight Services• Tailored Content and Messaging• Detailed Descriptions and Imagery
Content
• Not Necessarily About The Brand• Using Trending Topics• Good Descriptions and Keywords• Headlines Matter - Ask Questions• Images or Video• Make Sure Link is Mobile Friendly• A/B Test Your Posts
Sponsored Posts
• Optimize Content:– Always Ask “Why Would My Audience Read This?”– Use Concise and Compelling Intros and Headlines– Ask Compelling Questions to Involve the Target
Audience– Include a Clear Call-To-Action, Regardless of the
Objective– Make Sure You Are Using Landing Pages that are
Mobile Friendly
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• Optimize Visuals:– Always Include an Image, Presentation, or Video– Ensure The Thumbnail is Relevant for External
Links
Sponsored Posts
• Managing Updates:– Plan an Editorial Calendar, But React to Timely
Events– Respond To Comments and Criticism Immediately– Consider Keeping Updates Running Through The
Weekend– Test To See What Works With Your Audience and
Then Refine– Analyze Data
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• Additionally:– Use Group Statistics for Better Targeting and
Marketing– Refine Audience Down To Groups/Target
Businesses– Create Groups Based on a Relevant Industry
Related Topic– Leverage Google Analytics Events