LINKEDIN OVERVIEW

ByDon Hazelwood

• THE WORLD'S LARGEST PROFESSIONAL SOCIAL NETWORK

• CONNECTS USERS WITH • OTHER PROFESSIONALS; COLLEAGUES• BUSINESSES • CURRENT AND POTENTIAL EMPLOYEES• IDEAS AND DISCUSSIONS

• FIRST AND LASTING IMPRESSION

• PROFESSIONAL SOCIAL MEDIA ROLODEX• WATER COOLER• NETWORKING EVENT

LINKEDIN VS. FACEBOOK• Professional vs. Personal• Career vs. Home• Connections vs. Friends• Wall vs. Timeline

• Both publicly traded (LNKD vs. FB)

• It’s all about sharing

PROFILESEvery existing and new person you request to

connect with will judge you based upon how well your profile looks and reads.

Making good first degree connections is KEY.

If you don’t look professional then you must not be

professional…perception is reality.

GET FOUND IN LINKEDIN AND GOOGLE SEARCHES

• There were 5.7 billion professionally oriented searches done on LinkedIn in 2012.

• First degree connections always appear first in search results.

• Are you being found for keywords on LinkedIn?• Have you done your research using Google’s

Keyword Tool to see what keywords you should be using on your Profile and in group discussions?• https://support.google.com/adwords/answer/2

999770• Add the most important keywords to your

LinkedIn profile title and your summary. Add those same top keywords to Skills and Expertise and other sections like Interests.

• Quick Tip: Go to Google.com (make sure you’re signed out) and start entering your keywords. Google will auto-populate suggestions for searches. These suggestions are top searches performed on Google by other people.

EASY TO SEARCH PROFILE NAME

• Don’t confuse LinkedIn search by putting in additional info in your name section.

• No phone numbers, fax numbers or email addresses

PROFILE PHOTO• There should be absolutely no

debate as to whether to include a photo on your profile.

• LinkedIn relegates people with default grey avatars to the bottom of search results.

• As humans we are experts at reading faces. If there’s no face to look at on your profile you’re at a huge disadvantage.

• PROFESSIONAL!!!!!!!!!!!!!• http://andrewmacarthy.com/and

rew-macarthy-social-media/10-terrible-examples-of-linkedin-profile-photos-bad-linkedin-profile-pics

YOUR PUBLIC PROFILE URL• Want to look like a LinkedIn

n00b? Then don’t configure your public profile URL!

• Same as the Name, make it easy to remember.• http://www.linkedin.com/

in/donhazelwood/• Quick Tip: You should also

include this link in your email signature, slide-decks, business cards and any other material that you hand out.

PERSONALIZE YOUR WEBSITES UNDER

CONTACT INFO• When you edit your

website, click on “other” in the drop down menu to open a new field that allows you to type in your business name, website name, call-to-action, or description of your website.

• Quick Tip: Instead of “Company Website” or “Personal Website” this section can read “Find out more about me” or “Click here: for latest news on …”.

• Powerful Third Party Corroboration• When you’re asking for recommendations,

provide a bulleted list of your skills, strengths and services so people will write a more accurate account of how well you performed your job and not: “She’s good at what she does”.

• Write your own recommendation that the recommender can use or base their recommendation from.

I RECOMMEND RECOMMENDATIONS

CONTENT IS KING• Add content you have created.

• Use Slideshare for presentations that can be viewed anywhere on any device

• All Star Status:• Photo• Past jobs &

descriptions• 5 skills• summary• industry, postal code,

location• education• 50 connections