Digital Marketing Priorities 2014 Brought to you by:
LinkedIn Latest 2014
Danny Bermant, Director, BrainstormDigital
7 Key LinkedIn changes affecting B2B marketing and your personal use of LinkedIn you don’t want to miss
#PlanToSucceed
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About SmartInsights.comActionable Marketing Advice
Recommended channel hub page: SmartInsights.com/social-media-marketing/
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About me
Over 13 years in digital marketing
Convert social media followers into clients
Specialising in mid-size companies and Pharma
More info at brainstorm-digital.co.uk
@bstormdigital
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What we’ll cover today
What are the 7 Key LinkedIn changes? How will they transform your digital
marketing activity? How can you take advantage of them
today?
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Vote 1 – please vote!
Do you use LinkedIn for lead generation? Yes, we regularly attract new leads via LinkedIn We occasionally attract new leads We’re not attracting new leads but would love to know how We have no interest in using LinkedIn for lead generation
Note there is one answer only per Vote,
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Vote 2 - Please vote!
Do you have a CRM system to actively manage your sales leads?
Yes we already have one Yes were planning to adopt it Not sure No plans to adopt it
Note there is one answer only per Vote,
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Vote 3 – please vote!
Do you use LinkedIn ads to promote your company page?
We’re already using them Yes were planning to use them Not sure No plans to use them
Note there is one answer only per Vote,
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In summary…. Use LinkedIn Connections for managing contacts Consider integrating LinkedIn with a CRM system Publish your own blog on your profile Use groups instead of status updates to raise visibility Utilise showcase pages to highlight your company’s
products and services Use LinkedIn Pulse to stay informed on the latest
developments Search LinkedIn posts or group discussions to track
though leaders in your industry
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Questions to consider Do you have a lead
generation strategy? Do you have a
LinkedIn strategy? Is your LinkedIn activity
adequately resourced?
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Other articles by me on SmartInsights http://bit.ly/1jyo3zM
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