Download - LinkedIn for Dummies Workshop

LinkedIn for Dummies

mcdougall & duval advertising | BankFive

Director of Social Mediaat McDougall & Duval Advertising

Amesbury, MA

Carie Schelfhaudt


• A simple truth: Campaigning used to be about delivering messages

• Now, it’s about creating personal relationships

• To today’s consumer, conversations are far more important than direct messages alone

• In order to have these conversations, brand owners need to identify who in the target

audience are the greatest influencers who generate the most online buzz

• 57% of people talk to other people more online than in real life

Social Media Revolution


• Currently has 161 mil. members

• Comparatively, Twitter has 200 mil. members and Facebook has 900 mil.

• LinkedIn is the largest professional database on the Internet

• LinkedIn is the home for:

• Sharing industry-related content to establish you as a subject matter expert

• Asking for advice on industry topics

• Networking with others

• Searching for new talent in a specific field

• Posting jobs

• Promoting upcoming events

Why join LinkedIn?


Think of LinkedIn as your online business card. It’s a great online environment to foster business relationships and share or solicit information relevant to your industry.

What is LinkedIn?


How is LinkedIn different from other social media channels?

• LinkedIn is a non-flashy, sleeping giant

• Members are professional in nature

• LinkedIn is a powerful recruiting tool for HR professionals

• LinkedIn continues to influence job seekers, brands, recruiters and industries

Why join LinkedIn?


Get a sense of the power of LinkedIn from these members who use the site with success.

Why join LinkedIn?


http://www.youtube.com/watch?v=AIrC2ZzJToA&feature=relmfu

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LinkedIn has a variety of packages to fit your needs. When first starting out on LinkedIn, we recommend using the free version until you are

comfortable enough to take advantage of a paid subscription.

Do I have to pay for LinkedIn?


Go to www.linkedin.com to create your online profile. Get Started


http://www.linkedin.com/

Above is an example of a LinkedIn Home Page, which automatically defaults to the News Feed.

LinkedIn Home Page


Main components of LinkedIn:

• Profile

• Contacts

• Groups

• Jobs

• Inbox

• Companies

• News

Main components of LinkedIn


LinkedIn Profile


Above is a screenshot of my LinkedIn profile, which includes my past and current positions, education, recommendations, connections and Twitter handle.

LinkedIn Profile


Complete your LinkedIn profile by adding at least the following:

• Profile picture

• Summary of yourself

• Industry and postal code

• Current position with description

• Two or more past positions

• Your education

• A minimum of 5 skills

• At least 50 contacts/connections

LinkedIn Profile


Why complete your LinkedIn profile?

• Reaching 100% profile completeness will increase the likelihood of you appearing in LinkedIn search results

For example:

• If you listed “Residential Mortgages” as a skill, a potential client may come across your profile when they perform an advanced search on those keywords

LinkedIn Profile


LinkedIn Contacts


Start by making connections with people you know:

• Use the search box located in the upper right-hand corner of your Home Page

• Do a few basic searches with people you currently know

• When you locate a friend by name, click the yellow “Connect” button next to their name

• Opt to send an invitation only or an invite with a personal message

LinkedIn Contacts


Import ContactsEnter your email address and password to see who you already know on LinkedIn.

Add ColleaguesIf you entered your company in your profile, LinkedIn will allow you to search for colleagues from each company you have previously worked at or currently work at.

Add AlumniIf you entered your alma mater in your profile, LinkedIn will allow you to search for friends from each school you attended.

LinkedIn Contacts


People you may know:

• LinkedIn’s algorithm determines people you may know based on their relationship to your connections

• Use this “People You May Know” feature to search for friends of friends

• degree connections – people you have already connected with on LinkedIn

• degree connections – people that are DIRECTLY linked to your 1st degree connections

• degree connections – people that are friends of friends of your connections

• connections – people who are members of groups that you are a member of

LinkedIn Contacts


Clicking “Contacts” from the top menu items will bring you to a list of your current connections.

LinkedIn Contacts Page


LinkedIn Status Updates


Use status updates to establish yourself as a subject matter expert (SME):

• Frequently post status updates that will appear on the Home Page feed of your connections

• Posting status updates will increase your engagement and top-of-mind awareness

• Status updates should be professional and/or industry-related (unlike Facebook updates)

• Share links, events, topics and statistics

LinkedIn Status Updates


Q & A


Start now!

• Open an account at www.LinkedIn.com

• Dust off your resume and use it to update your profile

• Find past coworkers, colleagues and professional acquaintances to connected with

• Determine when you have time during your week to post rich content

Start Now!


http://www.linkedin.com/

Thank You!
