Talent Direct: Overview and Uses
Promote your talent
brand to qualified
members
Focus one-on-one
outreach only on
warm leads
Drive traffic to your
Career Page or
Groups
Build a talent pool
for evergreen
hiring needs
Source leads for
surge hiring or
hard-to-fill roles
Brand
Awareness
Sourcing
Qualified leads
Mass InMail tool
Highly targeted audience
Up to 2,500 members
One message; one campaign
Lead capture in Recruiter
LinkedIn campaign support / execution
Targeted InMail campaigns with direct lead capture
100% Real-Time Delivery
InMails delivered to active members when
they are engaged on LinkedIn.
High Response Rates
Average open rates and response rates
typically far exceed email campaigns.
Talent Direct: Key Features Unique product that drives measurable results
Powerful Targeting
Use our proprietary search criteria to define
and reach your ideal target audience.
Personalized Messaging
Engage your recipients with InMails
personally addressed to them.
Campaign Support
Our experienced team helps you target,
develop and launch an effective campaign.
Mobile-Optimized Design
Reach the over 50% of members who
access LinkedIn on the mobile application.
Talent Direct: Four Steps to Launch Partner with LinkedIn to define your ideal audience and launch campaign
1 Define your ideal target audience
2 Craft the message you want to send
3 Approve preview and campaign launches
4 Follow up with qualified leads from Recruiter
LinkedIn Opportunity
Lead Capture Landing Page Harness the scale and reach of advertising to drive recruitment leads
Lead Capture Landing Page How it works
4. Collect interested leads in Recruiter
1. Purchase Recruitment Ad and/or
Sponsored Updates campaign
2. Set up Landing Page with message
tailored to your target audience
3. Use unique URL to direct your ad
clicks to Landing Page
LinkedIn Opportunity
Lead Capture Landing Page Measure campaign success in actionable leads
A Landing Page could be a great addition to your media campaign if…
You have a Recruiter account Interested candidates’ LinkedIn profiles will be sent to
your designated Recruiter folder
You want to actively manage your
campaign over time
You manage Sponsored Updates posts and targeting;
and you’ll get leads you can act on in real-time
Your campaign goal is lead
generation
Landing Page content is fixed after launch to drive and
track leads for a specific campaign
Landing Pages offer a way to drive (and measure) media ROI in
quantity and quality of interested leads.
Lead Capture Landing Page How to purchase
PRICING
• FREE with $20K minimum spend on LinkedIn Recruitment Ads and Sponsored Updates
• Option for one free Landing Page for each $20K media spend as part of same deal
DETAILS
You provide the content; LinkedIn sets up the page
Not currently available for purchase as standalone
Content is fixed once campaign launches
Results not guaranteed and vary by campaign
What are ‘Work With Us Ads’?
• WWU helps firms capitalize on the #1
activity happening on our platform-
people looking at other people’s
profiles
• WWU locks down the space on all
your employees profiles to ensure no
other company is advertising there
• Help reach passive candidates every
time they network with your
employees- talent attracts talent
• Drive traffic to your company and
Career pages
WWU Options
• Drives Follower growth
• On click, member becomes a
follower of your company and lands
on Career Page
Option 2:
Picture Yourself
• On click, member lands on Career
Page
• If “+Follow” clicked, member will land
on Career Page and automatically
become a follower of your company
• Must have 10 job slots on LinkedIn
• On click, member lands on Career
Page
• Must have minimum 50 job slots on
Option 3:
Jobs For You
Option 1:
Follow Company
Customers may customize the text in the
Spotlight Ad creative
• Custom text (top & bottom line only)
• If “+Follow” clicked, member will land
on Career Page and automatically
become a follower of your company
Character Limits
• Headline: 72
• Sub-headline: 70
• Button Text: 20
Option 4:
Spotlight Ad
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About LinkedIn Talent Solutions
LinkedIn Talent Solutions offers a full
range of recruiting solutions to help
organizations of all sizes find, attract,
and engage the best talent.
Founded in 2003, LinkedIn connects the
world’s professionals to make them more
productive and successful. With over 420
million members worldwide, LinkedIn is
the world’s largest professional network.
Give us a call at 1-855-655-5653
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