Digital Works, April 9th Digital marketing for B2B virksomheder i 2013 Copenhagen Denmark
1. EVOLUTION 2. MINDSET 3. LINKEDIN.COM 4. EXAMPLES 5. QUESTIONS
Oscar Rydman se.linkedin.com/in/oscarrydman/ slideshare.net/orydman
1. The Evolution of Digital Digital the driving force behind corporate productivity during the last 50 years
Originally from Salesfoce.com social business presentation
2. The Mindset Divide Users’ mindsets differ between social media channels. Adapt the message for success
DOES YOUR MARKETING MATCH THE MINDSET?
3. LinkedIn.com The world’s largest professional network
Europe, Middle East and Africa:
50M+
North America: 80M+
Asia Pacific: 37M+
Latin America and Caribbean:
20M+
200M+ Members worldwide
100 M+
Monthly unique visitors
+2 new
Members per second
Everywhere Work wherever
our members work
Insights Be great at what
you do
Identity Connect, find, and
be found
4. Cases Three examples on how LinkedIn can be used to boost corporate productivity
Thought Leadership
Knowledge Management Recruitment
THOUGHT LEADERSHIP & CONTENT MARKETING
BROADCAST Company Page
COMMUNITY Group
KNOWLEDGE MANAGEMENT & INTERNAL MOBILITY
COMPETENCIES Intranet
integration
JOBS Intranet job suggestions
THE RECRUITMENT ENGINE
AWARENESS Activate employees
Explain why and how
CONVERSION Targeted Jobs
POSITIONING Explain why
Next steps: Things to consider
• Utlimately a top level decision
• Land and Expand / Step-by-Step
• Build a crossfunctional team
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