Online Social Networks Blanka Soulava
• online social network• employers• employees• job seekers
• recruiting service
About LinkedIn
• 2003 in California • 20 languages• worldwide• competitors?
• OSN – advertising• recruitment services
Who is on LinkedIn?
• +238 mil users• 40% women • 65% outside the USA • + 30 mil students / graduates
About LinkedIn• Factors of its success?
• economic crisis • job tenure intervals • Jeff Weiner
• progress• Age limit • University Pages
Video
http://www.youtube.com/watch?v=YWp6AN00D_c
Is LinkedIn challenging the traditional structure of the job market and recruiting? If so, how?
What is LinkedIn doing? • For individuals & corporations
– connect • degrees
– builds reputation
produces social capital
What is LinkedIn doing?
– collecting data• transparency• real time
– new recruiting system• passive candidates
What is LinkedIn doing?
• LinkedIn challenges the old structures
• transparency • openness• time • space
replaced by network
tackles built-in inefficiency – brings profits
How it makes money?
• monetizing information 1.recruitment services 2.advertising 3.subscription
How it makes money?
• Subscription?
Burning questions & problems?
• privacy
• Monetize irritating people? • Openness/transparency x risk?
Burning questions & problems?
• differences• values & traditions
• legal systems
Conclusion
• potential of the platform for flattening of the labour market
• redefinition of privacy • Impact of the past on the future?
Relationships Matter
Thank you
Top Related