The world’s largest professional network
As of September 30, 2012
200M+Members Worldwide
Growing at approximately two members per second
1
>2.6M
>8M1
1
Company Pages
Decision Makers
>2B1
Member Updates per Week
The power of LinkedIn’s network effects
Criticalmassof data
Relevant and valuable
products and services Technology
platform
Member growth and engagement
5
Engage
with Content• Status Updates• Content Ads
Attract an Audience• Targeted Media• Followers
Create a
Presence• Company Page • Groups
Social Marketing
AMPLIFY
Followers, Status Updates, Plugins, Sharing, Recommendation Ads
ANALYZE AND REFINEData, Insights and Analytics
6
Navigate Best Path• Networks• TeamLink
Know What to Say• Insights• Updates/Signals
Find Right
Person• Adv. Search• Groups & Signals
Social Selling
AMPLIFY
Followers, Status Updates, Plugins, Sharing, Recommendations
ANALYZE AND REFINEDashboards, Insights
Social data can surface insights in several areas
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Who they are…
NameBackground
InterestsCompany
Whom do they know…
Inside/Outside CompanyIn Industry
By GeographyRecommendations
What are they doing…
New ConnectionsActivity UpdatesAdding to Profile
What are prospects & customers likely to want to do in the future?
Social Selling Index
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Ranks and tracks company utilization of LinkedIn as a social
selling tool.
• Visibility into company’s social
selling activities
• Identify opportunities fro
improvement
• Benchmark companies against
peers and competitors
Social Proximity Index
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Assigns new leads and opportunities to sales professionals
based upon their relationships.
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