LinkedIn 101
b y J o d y K r a s n e r G l a d s t e i n J K G S o c i a l M e d i a
Part I: Let's get connected!
linkedin.com/in/jodykgladstein
Jody Krasner GladsteinJKG Social Media
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@jkgsocialmedia
What is LinkedIn?
Professional – fromyour photograph right
through toyour summary.
1 2 3 4
Build connections withpotential employers
and customers.
Tap into theknowledge of your
network.
Your Profile Connections Companies Updates
Founded in December 2002, LinkedIn is asocial networking site designed for thebusiness community, and is the world’s
largest professional network.
Follow companies
The goal of LinkedIn isto allow members to
establish networks ofpeople they know andtrust professionally.
Fun Facts
380 million users as of July 2015
2 new members every second
97 million monthly unique visiting members
Reaches a total of 200 countries and territories
44% of users are women and 56% are men
Your Profile
LinkedIn measures your“profile strength” from0-100%. The higher yourprofile completeness, themore likely you are toappear in search results.
Your Profile
Industry andPostal Code
10% 10% 10% 10% 10%
10% 10% 10%10% 10% 10%
CurrentPosition
2 MorePositions
Education 5 Skills
50+Connections
Summary ProfilePhoto
WorkSamples
VolunteerExperience
Photo
Increase in likelihood that your profile will beviewed if you have a photo of yourself?
Photo
DO DON'T
Summary
Questions to AskYourself
Who is your ideal audience?What do you want them to learn about you?
How do you want them to feel?What are your accomplishments?
What are your values and passions?What are your superpowers?
Summary
Connections
Connections
After importing your contacts, start basic searches to find people you
know by name.
Sending a custom messagealong with that invitation tomake the connection more
personalized is a MUST.
Skills
LinkedIn gives you 50
skills. Choose the
maximum number of
entries and what you want
to highlight the most.
What's In Your Toolbox?
The jury is still outon how much
weight individualendorsements ofyour skills really
carry. But, most ofthe time they are agood thing and play
up yourPERSONAL BRAND.
Groups
LinkedIn groups are spaces inwhich professionals and experts
can share content, ask for advice,post or search for jobs and
network with others.
There are OVER1.4 million
LinkedIn groupswithin everyindustry to
choose from!
Companies
Company pagescontain general
information, suchas a business
overview, list ofemployees andpress mentions.
LinkedIn 101Part II: Jobs, Jobs, Jobs & More Tips!
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